Native Ads Express

The native express ad format is being discontinued. Starting October 23, 2017, you'll no longer be able to create new native express ad units. Existing native express ad units will stop serving ads on March 1, 2018.

Native express ads are ads where native ad assets (the text and images that make up an ad) are combined with a CSS template at the server level and displayed in a native express ad view within an app. Publishers customize their ad presentations by modifying the CSS template associated with each of their ad units. AdMob combines that template with advertiser assets like icons, images, and text, and displays the results in a NativeExpressAdView. This approach minimizes the amount of mobile code needed for a Native Express ad, while helping publishers display ads that look native to their app.

Create a native express ad unit

Native express ad units are created at For an overview of the format and more information on choosing a template size for your ad units, see Overview of native ads express. For more information on how to create CSS to give your Native Express ads a natural, unobtrusive style, see Guide to custom CSS for native ads express.

Basic native express ad request

The NativeExpressAdView class is responsible for requesting and displaying native express ads. Here's the minimal code needed to create and load a native express ad:

private void RequestNativeExpressAdView()
        string adUnitId = "unused";
        string adUnitId = "ca-app-pub-3940256099942544/1072772517";
    #elif UNITY_IPHONE
        string adUnitId = "ca-app-pub-3940256099942544/2934735716";
        string adUnitId = "unexpected_platform";

    // Create a 320x50 native express ad at the top of the screen.
    NativeExpressAdView nativeExpressAdView = new NativeExpressAdView(adUnitId, new AdSize(320, 150), AdPosition.Top);
    // Load a banner ad.
    nativeExpressAdView.LoadAd(new AdRequest.Builder().Build());

Custom ad position

For greater control over where a NativeExpressAdView is placed on screen than what is offered by AdPosition values, use the constructor for NativeExpressAdView that has x- and y-coordinates as parameters:

// Create a 320x150 native express ad at coordinate (0,50) on screen.
NativeExpressAdView nativeExpressAdView = new NativeExpressAdView(adUnitId, new AdSize(320, 150), 0, 50);

The top-left corner of the NativeExpressAdView will be positioned at the x and y values passed to the constructor.

Native express ad events

NativeExpressAdView provides ad events to notify you about an ad's lifecycle. These events are of type EventHandler. This example demonstrates how to register for ad events on a native express ad:

    // Called when an ad request has successfully loaded.
    nativeExpressAdView.OnAdLoaded += HandleOnAdLoaded;
    // Called when an ad request failed to load.
    nativeExpressAdView.OnAdFailedToLoad += HandleOnAdFailedToLoad;
    // Called when an ad is clicked.
    nativeExpressAdView.OnAdOpened += HandleOnAdOpened;
    // Called when the user returned from the app after an ad click.
    nativeExpressAdView.OnAdClosed += HandleOnAdClosed;
    // Called when the ad click caused the user to leave the application.
    nativeExpressAdView.OnAdLeavingApplication += HandleOnAdLeavingApplication;

public void HandleOnAdLoaded(object sender, EventArgs args)
    print("Ad loaded");
    // Handle the ad failed to load event.

Each ad event uses EventArgs with the exception of OnAdFailedToLoad. The OnAdFailedToLoad event uses AdFailedToLoadEventArgs and includes a reason for why the ad failed to load:

public void HandleOnAdFailedToLoad(object sender, AdFailedToLoadEventArgs args)
    print("Ad failed to load: " + args.Message);
    // Handle the ad failed to load event.

Clean up native express ads

When you are finished with a NativeExpressAdView, make sure to call the Destroy() method before dropping your reference to it:


This notifies the plugin that the object is no longer used and the memory it occupied can be reclaimed. Not calling this method results in memory leaks.

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