Banner Ads

Banner ads are rectangular image or text ads that occupy a spot within an app's layout. They stay on screen while users are interacting with the app, and can refresh automatically after a certain period of time. If you're new to mobile advertising, they're a great place to start.

This guide shows you how to integrate banner ads from AdMob into an Android app. In addition to code snippets and instructions, it also includes information about sizing banners properly and links to additional resources.

Prerequisites

Add an AdView to the layout

The first step toward displaying a banner is to place an AdView in the layout for the Activity or Fragment in which you'd like to display it. The easiest way to do this is to add one to the corresponding XML layout file. Here's an example that shows an AdView at the bottom of an Activity:

main_activity.xml

<RelativeLayout xmlns:android="http://schemas.android.com/apk/res/android"
        xmlns:tools="http://schemas.android.com/tools"
        android:layout_height="match_parent"
        android:layout_width="match_parent"
        android:paddingLeft="@dimen/activity_horizontal_margin"
        android:paddingRight="@dimen/activity_horizontal_margin"
        android:paddingTop="@dimen/activity_vertical_margin"
        android:paddingBottom="@dimen/activity_vertical_margin"
        tools:context=".MainActivity">

        <TextView android:text="@string/hello_world"
            android:layout_width="wrap_content"
            android:layout_height="wrap_content" />

        <com.google.android.gms.ads.AdView
            xmlns:ads="http://schemas.android.com/apk/res-auto"
            android:id="@+id/adView"
            android:layout_width="wrap_content"
            android:layout_height="wrap_content"
            android:layout_centerHorizontal="true"
            android:layout_alignParentBottom="true"
            ads:adSize="BANNER"
            ads:adUnitId="ca-app-pub-3940256099942544/6300978111">
        </com.google.android.gms.ads.AdView>

</RelativeLayout>

The AdView XML tag needs the following attributes:

  • ads:adSize - Set this to the AdMob ad size you'd like to use (see the banner size section below for details).
  • ads:adUnitId - Set this to the AdMob ad unit ID from which the AdView should load ads.

Ad unit IDs are created in the AdMob UI and represent a place in your app where ads appear. If you show banner ads in two Activities, for example, you should create an ad unit for each one.

You can alternatively create an AdView programmatically:

AdView adView = new AdView(this);
adView.setAdSize(AdSize.BANNER);
adView.setAdUnitId("ca-app-pub-3940256099942544/6300978111");
// TODO: Add the adView to your view hierarchy.

Always test with test ads

The sample code above contains an ad unit ID and you're free to request ads with it. It's been specially configured to return test ads rather than production ads for every request, which makes it safe to use.

However, once you register an app in the AdMob UI and create your own ad unit IDs for use in your app, you'll need to explicitly configure your device as a test device when you're developing. This is extremely important. Testing with real ads (even if you never tap on them) is against AdMob policy and can cause your account to be suspended. See Test Ads for information on how you can make sure you always get test ads when developing.

Load an ad

Once the AdView is in place, the next step is to load an ad. That's done with the loadAd() method in the AdView class. It takes an AdRequest parameter, which holds runtime information (such as targeting info) about a single ad request.

Here's an example that shows how to load an ad in the onCreate() method of an Activity:

MainActivity.java (excerpt)

package ...

import ...

import com.google.android.gms.ads.AdRequest;
import com.google.android.gms.ads.AdView;

public class MainActivity extends AppCompatActivity {
    private AdView mAdView;

    protected void onCreate(Bundle savedInstanceState) {
        super.onCreate(savedInstanceState);
        setContentView(R.layout.activity_main);
        MobileAds.initialize(getApplicationContext(),
            "ca-app-pub-3940256099942544~3347511713");
        mAdView = (AdView) findViewById(R.id.adView);
        AdRequest adRequest = new AdRequest.Builder().build();
        mAdView.loadAd(adRequest);
    }
    ...
}

That's it! Your app is now ready to display banner ads from AdMob.

Ad events

To further customize the behavior of your ad, you can hook onto a number of events in the ad's lifecycle: loading, opening, closing, and so on. You can listen for these events through the AdListener class.

To use an AdListener with an AdView object, simply call the setAdListener() method:

mAdView.setAdListener(new AdListener() {
    @Override
    public void onAdLoaded() {
        // Code to be executed when an ad finishes loading.
        Log.i("Ads", "onAdLoaded");
    }

    @Override
    public void onAdFailedToLoad(int errorCode) {
        // Code to be executed when an ad request fails.
        Log.i("Ads", "onAdFailedToLoad");
    }

    @Override
    public void onAdOpened() {
        // Code to be executed when an ad opens an overlay that
        // covers the screen.
        Log.i("Ads", "onAdOpened");
    }

    @Override
    public void onAdLeftApplication() {
        // Code to be executed when the user has left the app.
        Log.i("Ads", "onAdLeftApplication");
    }

    @Override
    public void onAdClosed() {
        // Code to be executed when when the user is about to return
        // to the app after tapping on an ad.
        Log.i("Ads", "onAdClosed");
    }
});

Each of the overridable methods in AdListener corresponds to an event in the lifecycle of an ad.

Overridable methods
onAdLoaded() The onAdLoaded() method is executed when an ad has finished loading. If you want to delay adding the AdView to your activity or fragment until you're sure an ad will be loaded, for example, you can do so here. If you're using a third-party analytics package to track impressions, this is also where you can place the call to record them.
onAdFailedToLoad() The onAdFailedToLoad() method is the only one that includes a parameter. The errorCode parameter indicates what type of failure occurred. The possible values are defined as constants in the AdRequest class:
  • ERROR_CODE_INTERNAL_ERROR - Something happened internally; for instance, an invalid response was received from the ad server.
  • ERROR_CODE_INVALID_REQUEST - The ad request was invalid; for instance, the ad unit ID was incorrect.
  • ERROR_CODE_NETWORK_ERROR - The ad request was unsuccessful due to network connectivity.
  • ERROR_CODE_NO_FILL - The ad request was successful, but no ad was returned due to lack of ad inventory.
onAdOpened() This method is invoked when the user taps on an ad. If you're using an analytics package to track clickthroughs, this is a good place to record one.
onAdLeftApplication() This method is invoked after onAdOpened(), when a user click opens another app (such as the Google Play), backgrounding the current app.
onAdClosed() When a user returns to the app after viewing an ad's destination URL, this method is invoked. Your app can use it to resume suspended activities or perform any other work necessary to make itself ready for interaction. See the AdMob AdListener example for an implementation of the ad listener methods in the Android API Demo app.

The following banner sizes are supported:

Size (WxH) Description Availability AdSize constant
320x50 Standard Banner Phones and Tablets BANNER
320x100 Large Banner Phones and Tablets LARGE_BANNER
300x250 IAB Medium Rectangle Phones and Tablets MEDIUM_RECTANGLE
468x60 IAB Full-Size Banner Tablets FULL_BANNER
728x90 IAB Leaderboard Tablets LEADERBOARD
Screen width x 32|50|90 Smart Banner Phones and Tablets SMART_BANNER

Smart Banners

Smart Banners are ad units that render screen-width banner ads on any screen size across different devices in either orientation. Smart Banners help deal with increasing screen fragmentation across different devices by "smartly" detecting the width of the device in its current orientation and making the ad view that size.

Three ad heights are implemented in smart banners:

Ad height Screen height
32dp ≤ 400dp
50dp > 400dp and ≤ 720dp
90dp > 720dp

Typically, Smart Banners on phones have a height of 50dp in portrait and 32dp in landscape. On tablets, height is normally 90dp in both orientations.

When an image ad isn't large enough to take up the entire allotted space, the image will be centered, and the space on either side will be filled in.

To use Smart Banners in XML, specify the constant SMART_BANNER for the ad size and set the width of the AdView to match_parent. For example:

<com.google.android.gms.ads.AdView
  xmlns:ads="http://schemas.android.com/apk/res-auto"
  android:layout_width="match_parent"
  android:layout_height="wrap_content"
  ads:adSize="SMART_BANNER"
  ads:adUnitId="ca-app-pub-3940256099942544/6300978111">
</com.google.android.gms.ads.AdView>

To create a Smart Banner programmatically, use AdSize.SMART_BANNER as the ad size:

AdView adView = new AdView(this);
adView.setAdSize(AdSize.SMART_BANNER);

Additional resources

Samples

Mobile Ads Garage video tutorials

Next steps

Send feedback about...

AdMob for Android
AdMob for Android
Need help? Visit our support page.