Meta Audience Network를 입찰과 통합

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Meta Audience Network using mediation, covering bidding integrations. It covers how to add Meta Audience Network to an ad unit's mediation configuration, and how to integrate the Meta Audience Network and adapter into a Unity app.

Supported integrations and ad formats

The AdMob mediation adapter for Meta Audience Network has the following capabilities:

Integration
Bidding
Waterfall  1
Formats
Banner
Interstitial
Rewarded
Rewarded Interstitial

1 Meta Audience Network became bidding only in 2021.

Requirements

  • Latest Google Mobile Ads SDK
  • Unity 5.6 or higher
  • Google Mobile Ads mediation plugin for Meta Audience Network 2.11.0 (latest version recommended)
  • To deploy on Android
    • Android API level 21 or higher
  • To deploy on iOS
    • iOS deployment target of 10.0 or higher
    • The latest Meta Audience Network SDK usually requires the latest version of Xcode.
  • A working Unity project configured with Google Mobile Ads SDK. See Get Started for details.
  • Complete the mediation Get started guide

Step 1: Set up configurations in Meta Audience Network UI

비즈니스 관리자 시작 페이지에 가입하여 로그인합니다.

시작하기와 새 계정 만들기를 차례로 클릭합니다.

필수 입력란에 비즈니스 세부정보를 입력하고 다음을 클릭합니다.

속성 만들기

필수 정보를 입력하면 앱의 속성을 만들라는 메시지가 표시됩니다. 원하는 앱 속성 이름을 입력하고 Next를 클릭합니다.

그런 다음 수익을 창출할 플랫폼을 선택합니다.

앱 세부정보를 추가하고 다음을 클릭합니다.

Android

iOS

새 결제 계정 추가를 클릭하여 결제 계정을 설정합니다. 결제 정보를 입력할 수 있는 새 페이지로 리디렉션됩니다. 필요한 세부정보를 작성하고 다음을 클릭합니다.

Google AdMob을 미디에이션 플랫폼으로 선택한 다음 게재위치 만들기를 클릭합니다.

형식을 선택하고 양식을 작성한 다음 만들기를 클릭합니다.

게재위치 ID를 기록해 둡니다.

완료를 클릭합니다.

테스트 모드 사용 설정

Meta Audience Network 테스트 광고를 사용 설정하는 방법에 관한 자세한 내용은 잠재고객 네트워크 구현 가이드를 참고하세요.

Step 2: Set up Meta Audience Network demand in AdMob UI

광고 단위에 대한 미디에이션 설정 구성

Android

자세한 내용은 Android 가이드의 2단계를 참고하세요.

iOS

자세한 내용은 iOS 가이드의 2단계를 참고하세요.

Add Facebook to GDPR and US state regulations ad partners list

GDPR 설정 및 미국 주 규정 설정 Facebook 를 AdMob UI의 GDPR 및 미국 주 규정 광고 파트너 목록에 추가합니다.

Step 3: Import the Meta Audience Network SDK and adapter

Download the latest version of the Google Mobile Ads mediation plugin for Meta Audience Network from the download link in the Changelog and extract the GoogleMobileAdsFacebookMediation.unitypackage from the zip file.

In your Unity project editor, select Assets > Import Package > Custom Package and find the GoogleMobileAdsFacebookMediation.unitypackage file you downloaded. Make sure that all the files are selected and click Import.

Select Assets > Play Services Resolver > Android Resolver > Force Resolve. The Unity Play Services Resolver library then performs dependency resolution from scratch and copies the declared dependencies into the Assets/Plugins/Android directory of your Unity app.

Step 4: Implement privacy settings on Meta Audience Network SDK

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

Review Meta's guidance for information about GDPR and Meta advertising.

US states privacy laws

U.S. states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The U.S. states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

For users in California, review Meta's data processing options.

Step 5: Add required code

Android

No additional code required for Meta Audience Network integration.

iOS

SKAdNetwork integration

Follow Meta Audience Network's documentation to add the SKAdNetwork identifiers to your project's Info.plist file.

Advertising tracking enabled

If you are building for iOS 14 or higher, check Meta Audience Network's instructions on how to set their Advertising Tracking Flag.

Step 6: Test your implementation

테스트 광고 사용 설정

AdMob 용 테스트 기기를 등록하고 Meta Audience Network UI에서 테스트 모드를 사용 설정해야 합니다.

테스트 광고 확인

Meta Audience Network에서 테스트 광고를 수신하고 있는지 확인하려면 광고 검사기에서 Meta Audience Network (Bidding) 광고 소스를 사용하여 단일 광고 소스 테스트를 사용 설정하세요.

Optional steps

Caching on Android 9

Android

Starting with Android 9 (API level 28), cleartext support is disabled by default, which will affect the functionality of media caching of the Meta Audience Network SDK and could affect user experience and ads revenue. Follow Meta's documentation to update the network security configuration in your app.

iOS

Not applicable for iOS integrations.

Error codes

If the adapter fails to receive an ad from Audience Network, you can check the underlying error from the ad response using ResponseInfo under the following classes:

Android

com.google.ads.mediation.facebook.FacebookAdapter
com.google.ads.mediation.facebook.FacebookMediationAdapter

iOS

GADMAdapterFacebook
GADMediationAdapterFacebook

Here are the codes and accompanying messages thrown by the Meta Audience Network adapter when an ad fails to load:

Android

Error code Reason
101 Invalid server parameters (e.g. missing Placement ID).
102 The requested ad size does not match a Meta Audience Network supported banner size.
103 The publisher must request ads with an Activity context.
104 The Meta Audience Network SDK failed to initialize.
105 The publisher did not request for Unified native ads.
106 The native ad loaded is a different object than the one expected.
107 The Context object used is invalid.
108 The loaded ad is missing the required native ad assets.
109 Failed to create a native ad from the bid payload.
110 The Meta Audience Network SDK failed to present their interstitial/rewarded ad.
111 Exception thrown when creating a Meta Audience Network AdView object.
1000-9999 The Meta Audience Network returned an SDK-specific error. See Meta Audience Network's documentation for more details.

iOS

Error code Reason
101 Invalid server parameters (e.g. missing Placement ID).
102 The requested ad size does not match a Meta Audience Network supported banner size.
103 The Meta Audience Network ad object failed to initialize.
104 The Meta Audience Network SDK failed to present their interstitial/rewarded ad.
105 Root view controller of the banner ad is nil.
106 The Meta Audience Network SDK failed to initialize.
1000-9999 The Meta Audience Network returned an SDK-specific error. See Meta Audience Network's documentation for more details.

Meta Audience Network Unity Mediation Plugin Changelog

Version 3.12.0

Version 3.11.0

Version 3.10.0

Version 3.9.1

Version 3.9.0

Version 3.8.0

Version 3.7.0

Version 3.6.1

Version 3.6.0

Version 3.5.0

Version 3.4.0

Version 3.3.2

Version 3.3.1

Version 3.3.0

Version 3.2.0

Version 3.1.0

Version 3.0.0

Version 2.12.0

Version 2.11.1

Version 2.11.0

Version 2.10.0

Version 2.9.2

Version 2.9.1

Version 2.9.0

Version 2.8.1

Version 2.8.0

Version 2.7.1 (Deprecated, use 2.8.0 or newer)

Version 2.7.0 (Deprecated, use 2.8.0 or newer)

Version 2.6.1 (Deprecated, use 2.8.0 or newer)

Version 2.6.0

Version 2.5.1

  • Supports Facebook Android adapter version 5.5.0.0.
  • Supports Facebook iOS adapter version 5.5.1.0.

Version 2.5.0

  • Supports Facebook Android adapter version 5.5.0.0.
  • Supports Facebook iOS adapter version 5.5.0.0.

Version 2.4.1

  • Supports Facebook Android adapter version 5.4.1.1.
  • Supports Facebook iOS adapter version 5.4.0.0.

Version 2.4.0

  • Supports Facebook Android adapter version 5.4.0.0.
  • Supports Facebook iOS adapter version 5.4.0.0.

Version 2.3.2

  • Supports Facebook Android adapter version 5.3.1.2.
  • Supports Facebook iOS adapter version 5.3.2.0.

Version 2.3.1

  • Supports Facebook Android adapter version 5.3.1.0.
  • Supports Facebook iOS adapter version 5.3.2.0.

Version 2.3.0

  • Supports Facebook Android adapter version 5.3.0.0.
  • Supports Facebook iOS adapter version 5.3.0.0.

Version 2.2.0

  • Updated the plugin to support the new open-beta Rewarded API.
  • Supports Facebook Android adapter version 5.2.0.1.
  • Supports Facebook iOS adapter version 5.2.0.1.

Version 2.1.1

  • Supports Facebook Android adapter version 5.1.0.1.
  • Supports Facebook iOS adapter version 5.1.0.0.

Version 2.1.0

  • Supports Facebook Android adapter version 5.1.0.0.
  • Supports Facebook iOS adapter version 5.1.0.0.

Version 2.0.0

  • Supports Facebook Android adapter version 5.0.1.0.
  • Supports Facebook iOS adapter version 5.0.1.0.

Version 1.2.1

  • Supports Facebook Android adapter version 4.99.3.0.
  • Supports Facebook iOS adapter version 4.99.3.0.

Version 1.2.0

  • Supports Facebook Android adapter version 4.99.1.1.
  • Supports Facebook iOS adapter version 4.99.2.0.

Version 1.1.3

  • Supports Facebook Android adapter version 4.28.2.1.
  • Supports Facebook iOS adapter version 4.28.1.2.

Version 1.1.2

  • Fixed a potential conflict with the Unity Ads Unity mediation plugin.

Version 1.1.1

  • Supports Facebook Android adapter version 4.28.2.0.
  • Supports Facebook iOS adapter version 4.28.1.1.

Version 1.1.0

  • Supports Facebook Android SDK version 4.28.1.
  • Supports Facebook iOS SDK version 4.28.1.

Version 1.0.0

  • First release!
  • Supports Facebook Android SDK version 4.27.0.
  • Supports Facebook iOS SDK version 4.27.1.