Integrate Yahoo with Mediation

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Yahoo using mediation, covering waterfall integrations. It covers how to add Yahoo to an ad unit's mediation configuration, and how to integrate the Yahoo Mobile SDK and adapter into an iOS app.

Supported integrations and ad formats

The AdMob mediation adapter for Yahoo has the following capabilities:



  • iOS deployment target of 11.0 or higher
  • Latest Google Mobile Ads SDK

Step 1: Set up Yahoo

Log in to Yahoo's SSP. Under Applications and Sites, click the + button then Application.

Fill out the form and click Save and Add Placement to create your app.

Once you've created an app, you will need to create a Placement. Select a Placement Type, fill out the form, and click Save & Monetize.

Take note of your Placement ID.

You will need to add an Ad Source to your placement. On the next form, select Yahoo SSP as an Ad Source and fill out the form with the required information. Once you've completed the form, click Save.

Finally, drag the Ad Source that you just created under the Waterfall Ad Sources table to add it to your placement.

Take note of the Site ID.

Step 2: Configure mediation settings for your ad unit

You need to add Yahoo to the mediation configuration for your ad unit.

First, sign in to your AdMob account. Next, navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add Yahoo as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled, and then click Add Ad Units.

Associate this mediation group with one or more of your existing AdMob ad units. Then click Done.

You should now see the ad units card populated with the ad units you selected:

Add Yahoo as an ad source

In the Ad Sources card, select Add Ad Network. Select Yahoo, then enter an eCPM value for Yahoo and click Continue.

If you already have a mapping for Yahoo, you can simply select it. Otherwise, click Add mapping.

Next, enter a Mapping name, the Placement ID and Site ID obtained in the previous section and click Done.

Using rewarded ads

In the settings for your rewarded ad unit, provide values for the reward amount and reward type. Then, to ensure you provide the same reward to the user no matter which ad network is served, check the Apply to all networks in Mediation groups box.

If you don't apply this setting, the Yahoo adapter defaults to a reward of type "" (empty string) with a value of 1. The Yahoo Mobile SDK does not provide specific reward values for its rewarded ads.

For more information on setting reward values for AdMob ad units, see Create an ad unit.

Step 3: Import the Yahoo Mobile SDK and adapter

Add the following line to your project's Podfile:

pod 'GoogleMobileAdsMediationYahoo'

From the command line run:

pod install --repo-update

Step 4: Additional code required

No additional code required for Yahoo integration.

Step 5: Test your implementation

Yahoo ads can be tested by creating a Test Ad Source and adding it into your placement's Waterfall Ad Sources. Navigate to your Placement ID's settings, click the Add button and select Test Ad Source.

Once you've created the Ad Source, drag it into your placement's Waterfall Ad Sources.

That's it! You now have a working mediation integration with Yahoo.

Optional steps

Add Yahoo to GDPR ad partners list

Follow the steps in GDPR settings to add Yahoo to the GDPR ad partners list in the AdMob UI.


The California Consumer Privacy Act (CCPA) requires giving California state residents the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The CCPA preparation guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance with CCPA.

The following sample code shows how to pass consent information to the Yahoo Mobile SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.


import YASAds
import YASCcpaConsent

// ...
let ccpaConsent = YASCcpaConsent(consentString: "<CCPA CONSENT>")


#import <YASAds.h>
#import <YASCcpaConsent.h>

// ...
YASCcpaConsent *ccpaConsent = [[YASCcpaConsent alloc] initWithConsentString: @”<CCPA CONSENT>”];
[YASAds.sharedInstance addConsent: ccpaConsent];

See Publisher Privacy Settings for more details and the values that can be provided in the method.

Using native ads

Ad rendering

The Yahoo adapter returns its native ads as GADNativeAd objects. It populates the following Native ads field descriptions for a GADNativeAd.

Field Populated by Yahoo adapter
App icon
Call to action
Advertiser Name
Star rating

Yahoo iOS Mediation Adapter Changelog

Next Version

  • Now requires Google Mobile Ads SDK version 10.4.0 or higher.


  • Rebranded Verizon Media adapter to "Yahoo" adapter.
  • Verified compatibility with Yahoo Mobile SDK version 1.4.0.
  • Updated the adapter to use the didRewardUser API.
  • Removed support of the armv7 architecture.
  • Removed use of deprecated gender, birthday and location mediation APIs.
  • Now requires a minimum deployment target of iOS 11.0.
  • Now requires Google Mobile Ads SDK version 10.0.0 or higher.

Built and tested with:

  • Google Mobile Ads SDK version 10.3.0.
  • Yahoo Mobile SDK version 1.4.0