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Ads personalization controls lets users opt out of personalized ads in your app.
Ads personalization controls messages don't appear when you're using a
Google-certified IAB consent management platform framework message or in areas
affected by privacy legislation. This means that any message you've created for
regulations such as GDPR supersedes the ads personalization message.
This guide outlines the steps required to support an ads personalization message
as part of the UMP SDK.
The ads personalization message requires allowing users to modify their ads
personalization controls choices at any time. Follow the steps in the
Privacy options
section to implement a way for users to modify their setting choices.
Testing
You can use
ad inspector
or a proxy tool such as
Charles to capture your
app's HTTPS traffic and inspect the ad requests for a &uptc= parameter.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-15 UTC."],[[["Ads personalization controls allow users to opt out of personalized ads within your app, but these controls won't be shown if you're using specific consent management platforms or in regions with relevant privacy laws."],["To implement ads personalization controls, you must use Google Mobile Ads SDK 10.11.0 or higher, complete the 'Get started' guide, and create a dedicated message for these controls within your app."],["Users should be able to access and change their ads personalization choices at any time through a designated privacy options section in your app."],["For testing, utilize tools like ad inspector or Charles proxy to examine your app's ad requests and verify the presence of the `&uptc=` parameter, ensuring proper implementation."]]],["Users can opt out of personalized ads via ads personalization controls, which are superseded by GDPR or other privacy legislation messages. Implementing this feature requires Google Mobile Ads SDK 10.11.0+, completing the \"Get Started\" guide, and creating a personalization message. Users must be able to modify their choices at any time using the privacy options. Testing involves inspecting ad requests for the `&uptc=` parameter using the ad inspector or a proxy tool like Charles.\n"]]
