Services Feed

AI-generated Key Takeaways

• A Service Feed is a structured data format used to describe services offered by a merchant, such as appointments, reservations, or tickets.

• Services are defined with key details like pricing, booking rules, payment options, and relevant media like photos or videos.

• The feed uses standardized data structures to represent location, pricing, scheduling, ticket types, and other essential service information.

• Merchants can use this feed to provide their service information to Google, enhancing their visibility and user experience on Google platforms.

• This specification uses protocol buffers for definition but recommends JSON format for uploads.

Key Terms: 'Merchant' refers to a venue or location for an event, and 'Service' refers to an event.

Note: The Services feed spec is defined in protobuffer format below, however we recommend uploading the feeds in JSON format. You can reference our JSON sample feeds for more information.

ServiceFeed Definition

message ServiceFeed {
  FeedMetadata metadata = 1;
  repeated Service service = 2;
}

Service Definition

// The definition of a service provided by a merchant.
message Service {
  // An opaque string from an aggregator partner which uniquely identifies a
  // merchant. (required)
  string merchant_id = 1;

  // An opaque string from an aggregator partner which uniquely identifies the
  // service. (required)
  string service_id = 2;

  // The name of the service. Deprecated. Please use localized_service_name.
  string name = 3 [deprecated = true];

  // The name of the service, e.g. "Men's haircut". Possibly in several locales.
  // (required)
  Text localized_service_name = 26;

  // The description of the service.
  // Deprecated. Please use localized_description.
  string description = 4 [deprecated = true];

  // The description of the product. Limited formatting options are allowed in
  // the HTML format. Supported tags:
  //   * h1-h5
  //   * ul, ol, li
  //   * strong, italic, em
  //   * p, br
  // Other tags are not supported and will be removed. CSS, tables, style
  // property, `a` links are not supported. Images are not allowed, use the
  // related_media field instead.
  // Important notes:
  //   * Try not to use other tags except for the supported ones mentioned
  //     above, because the contents within unsupported tags will be stripped,
  //     and may lead to an undesirable user experience.
  //   * Try avoid deep nested structures like more than 3 different heading
  //     levels or nested lists. Keeping the structure flat, simple, and
  //     straightforward, helps to create a better user experience.
  //   * Do not duplicate info from the product_features field below in the
  //     description as both would normally be shown side by side.
  // Recommended to not exceed length of 10000 in any language. Max length:
  // 16000.
  // Recommended.
  // (optional)
  Text localized_description = 27;

  // The price of the service. (optional, overridden when payment options or
  // ticket types present)
  Price price = 5;

  // Describes how the price is interpreted and displayed to the user. Can be
  // used by any vertical except Dining and Things To Do to configure display of
  // the service price. (optional)
  PriceInterpretation price_interpretation = 23;

  // Rules to book/cancel an appointment. (optional)
  SchedulingRules rules = 6;


  // Enum to indicate the prepayment type.
  enum PrepaymentType {
    // By default we will assume that the prepayment is NOT_SUPPORTED.
    PREPAYMENT_TYPE_UNSPECIFIED = 0;

    // The user has to pay this service at the booking time.
    REQUIRED = 1;

    // The user can choose to pre-pay this service at the booking time or later,
    // but it is not required in order to book.
    OPTIONAL = 2;

    // The prepayment is not supported for this service.
    NOT_SUPPORTED = 3;
  }

  // Whether a prepayment is required, optional or not supported. (optional)
  PrepaymentType prepayment_type = 8;

  // Specific information around when prepayment is completed.
  message PrepaymentTerms {
    // Enum to specify when the charge will occur relative to the purchase
    // time.
    enum ChargeTiming {
      CHARGE_TIMING_UNSPECIFIED = 0;
      CHARGE_NOW = 1;
      CHARGE_LATER = 2;
    }

    ChargeTiming charge_timing = 1;

  }

  PrepaymentTerms prepayment_terms = 34;

  // The service's tax rate. If present this field overrides any tax_rate set at
  // the merchant level. An empty message (i.e. tax_rate { }) will reset the
  // applied tax rate to zero. (optional)
  TaxRate tax_rate = 9;

  // A list of ids referencing the payment options which can be used to pay
  // for this service. The actual payment options are defined at the Merchant
  // level, and can also be shared among multiple Merchants. (optional)
  repeated string payment_option_id = 10;

  // Defines how a deposit may be charged to the user. Can be overridden at the
  // availability level. (optional)
  Deposit deposit = 11;

  // Defines a no show fee that may be charged to the user. Can be overridden
  // at the availability level. (optional)
  NoShowFee no_show_fee = 12;

  // Indicates whether the user must provide a credit card in order to book this
  // service.
  // This value can be overridden at the availability level. (optional)
  RequireCreditCard require_credit_card = 13;

  // Additional information which needs to be added if the service requires the
  // user to pay directly to the merchant. IMPORTANT NOTE: RwG would not be
  // involved in this transaction. (Optional. Required if virtual_session is
  // defined and prepayment_type is NOT set to REQUIRED).
  DirectMerchantPayment direct_merchant_payment = 36;

  // An action link related to this service. If action link exists, type (see
  // below) must be set in the Service.
  repeated ActionLink action_link = 14;

  enum ServiceType {
    SERVICE_TYPE_UNSPECIFIED = 0;

    // Service that provides dining reservation.
    SERVICE_TYPE_DINING_RESERVATION = 1;

    // Service that provides food ordering in general, could be either takeout
    // or delivery or both.
    SERVICE_TYPE_FOOD_ORDERING = 2;

    // Service that only provides food delivery.
    SERVICE_TYPE_FOOD_DELIVERY = 6;

    // Service that only provides food takeout.
    SERVICE_TYPE_FOOD_TAKEOUT = 7;

    // Services that provide event based ticketing (e.g. concerts, sporting
    // events, shows). Do not use for Reserve with Google integrations.
    SERVICE_TYPE_EVENT_TICKET = 3;
    SERVICE_TYPE_TRIP_TOUR = 4;

    // Service that provides appointments or classes. Recommended for (1) health
    // and fitness, (2) spa and beauty, and (3) financial consults and
    // evaluations services. Please see the supported service types:
    // https://developers.google.com/maps-booking/guides/end-to-end-integration/overview
    SERVICE_TYPE_APPOINTMENT = 5;

    // Service that provides appointment for an online class or session which
    // will be fully virtual. Must be set if enabling virtual service bookings.
    SERVICE_TYPE_ONLINE_APPOINTMENT = 8;

    // Service that allows users to shop from the given merchant. It could
    // either be delivery or pickup.
    SERVICE_TYPE_SHOPPING = 9;
  }


  // The predefined type of this service. (optional)
  ServiceType type = 15;

  // Types of tickets that can be booked/purchased for this service. Only
  // supported in order based booking API, see
  // https://developers.google.com/maps-booking/guides/partner-implementing-booking-server-1a
  // (optional)
  repeated TicketType ticket_type = 16;

  // Photos related to this service. Google will crawl these media to ensure
  // that they are displayed correctly to end-users. (optional)
  repeated RelatedMedia related_media = 17;

  // Service attribute values that apply to this service (optional).
  // Each Service may have zero or more values for each service attribute
  // defined in the corresponding Merchant.
  repeated ServiceAttributeValueId service_attribute_value_id = 18;

  // Rules related to joining the waitlist. Should be populated if the service
  // and merchant support waitlist functionality. Should not be populated
  // otherwise.
  WaitlistRules waitlist_rules = 19;

  // Additional information unique to the event ticketing vertical. (optional)
  TicketingVerticalSpecificData ticketing_vertical_specific_data = 22;


  // User rating for this service as an aggregate metric over all reviews.
  Rating rating = 30;

  // Additional information unique to home service vertical. (optional)
  HomeServiceData home_service_data = 31;



  // Information about virtual session. (Optional. Required if enabling
  // virtual services)
  VirtualSession virtual_session = 35;

  // Ranking hint for this service. Optional.
  ServiceRankingHint ranking_hint = 37;

  // A template specifying how Google should generate URLs to external site.
  // Used for Dining Reservations Payment Redirect Partners only.
  UriTemplate uri_template = 38;
}

Price Definition

// The price of a service or a fee.
message Price {
  // The price in micro-units of the currency.
  // For example: 1.95 USD is 1950000 in micro-units.
  // If your price contains fractions of the smallest currency unit, then it
  // will be rounded using nearest even rounding (e.g. 2.5 cents rounded
  // to 2 cents, 3.5 cents rounded to 4 cents, 0.5 cents rounded to 0 cents,
  // 2.51 cents rounded to 3 cents). (required)
  int64 price_micros = 1;

  // The currency of the price that is defined in ISO 4217. (required)
  string currency_code = 2;

  // An optional and opaque string that identifies the pricing option that is
  // associated with the extended price. (optional)
  string pricing_option_tag = 3;
}

PriceInterpretation Definition

// Describes how a Price should be interpreted and displayed to the user.
enum PriceInterpretation {
  // Price interpretation unspecified, defaults to EXACT_AMOUNT.
  PRICE_INTERPRETATION_UNSPECIFIED = 0;

  // When the price should be interpreted as a specific value.
  //
  // Examples:
  //   $20 for a yoga class; $15 for a child haircut
  EXACT_AMOUNT = 1;

  // When the price of a service is variable but a minimum price is known and
  // displayed to consumers. Consumers may make choices which increase the
  // price.
  //
  // Note that any service that uses this PriceInterpretation must use
  // PrepaymentType NOT_SUPPORTED.
  //
  // Examples:
  //   $30 for dog grooming, but additional consumer choices may increase the
  //   price
  STARTS_AT = 2;

}

Text Definition

// A possibly-localized text payload. Some Text fields may contain marked-up
// content.
message Text {
  // Required. Text value in an unknown locale, which will be displayed if
  // `localized_value` for the user locale is empty or missing. The locale for
  // this value may depend on the partner or service provider, and it should not
  // be assumed to be any specific language.
  string value = 1;

  // Per-locale text values. Required.
  repeated LocalizedString localized_value = 2;
}

LocalizedString Definition

// Instance of a string in one locale.
message LocalizedString {
  // IETF BCP 47 language code, such as "en", "mas", "zh-Hant", "de-CH-1901".
  // See http://www.w3.org/International/articles/language-tags/.
  string locale = 1;

  // Message in the locale above (UTF-8).
  string value = 2;
}

SchedulingRules Definition

// The scheduling rules for a service.
message SchedulingRules {
  // The duration (in seconds) from when the last booking can be made to
  // when the availability slot starts or ends.
  //
  // If "min_advance_booking" is set, the last bookable time is calculated as
  // (<slot start time> - "min_advance_booking").
  // If "min_booking_buffer_before_end_time" is set, the last bookable time is
  // calculated as (<slot end time> - "min_booking_buffer_before_end_time").
  // Note that the value of "min_booking_buffer_before_end_time" must be
  // positive if set.
  // If both are unset, the slot is bookable until the slot begin time. If both
  // fields are set, only one value will be picked while the other value
  // ignored--we cannot reliably predict which value is chosen.
  //
  // Examples:
  //  * A haircut that needs to be booked at least 1 hour before the start time.
  //      'scheduling_rules{ min_advance_booking: 3600 ...}`
  //
  //  * A museum where the last ticket can be purchased 30 mins before closing:
  //     'scheduling_rules{ min_booking_buffer_before_end_time: 1800 ...}'
  //
  //  * A movie ticket that needs to be purchased before the start time.
  //        'scheduling_rules{ ...}' (leave this field empty)
  // (optional)
  oneof min_booking_buffer {
    // The duration (in seconds) from when the last booking can be made to
    // when the availability slot starts.
    int64 min_advance_booking = 1;

    // The duration (in seconds) from when the last booking can be made to
    // when the availability slot ends. If this field is set, the
    // "admission_policy" field must be set to TIME_FLEXIBLE to indicate that
    // users can use the purchased tickets after slots start.
    int64 min_booking_buffer_before_end_time = 6;
  }

  // The minimum advance notice in seconds required to cancel a booked
  // appointment online. (optional)
  int64 min_advance_online_canceling = 2;

  // The fee for canceling within the minimum advance notice period.
  Price late_cancellation_fee = 3 [deprecated = true];

  // The fee for no-show without canceling.
  Price noshow_fee = 4 [deprecated = true];

  // The admission policy of this service.
  enum AdmissionPolicy {
    // Unused.
    ADMISSION_POLICY_UNSPECIFIED = 0;

    // Customers are required to be present at the start time of the
    // availability slot, and the service is expected to finish at the
    // end time of the slot.
    // Examples of TIME_STRICT use cases:
    //   * A tour that starts at 9am that requires all attendees to arrive
    //     at the start time, and returns at around 12pm.
    //   * A haircut reservation at 3pm on Saturday that will take approximately
    //   30 minutes.
    //   * A fitness class from 6pm to 8pm.
    TIME_STRICT = 1;

    // Customers can arrive at any time between the start and end time of the
    // availability slot to use this booking.
    //
    // Examples of TIME_FLEXIBLE use cases:
    //   * A museum ticket that can be used during any time on the purchase
    //     date.
    //   * An afternoon admission to an amusement park that can be used from
    //     12pm to 9pm.
    TIME_FLEXIBLE = 2;

    // Customers need to arrive at the merchant at the start time of the
    // availability slot but can leave any time they want.
    //
    // For example, in the museum admission scenario, a timed entry ticket
    // for 10am requires the user to be at the museum at 10am. The start time of
    // availability slots for this service represents the designated entry
    // time. The end time, however, is used solely as a key to identify the
    // availability slot for booking.
    TIMED_ENTRY_WITH_FLEXIBLE_DURATION = 3;
  }

  // The admission policy that applied to this service. If unset, defaults to
  // TIME_STRICT. (optional)
  AdmissionPolicy admission_policy = 5;

  // Scheduling rules cancellation policy (required for Things-to-do).
  // Defaults to non-refundable.
  CancellationPolicy cancellation_policy = 7;
}

NoShowFee Definition

// A fee that a user may be charged if they have made a booking but do not
// show up.
message NoShowFee {
  // The amount the user may be charged if they do not show up for their
  // reservation.
  Price fee = 1;

  // Defines how the fee is determined from the availability.
  PriceType fee_type = 3;
}

PriceType Definition

// Defines how a total price is determined from an availability.
enum PriceType {
  // The price is for a fixed amount. This is the default value if the field is
  // not set.
  //
  // Examples:
  //   $50 deposit to reserve a table; $20 no show fee for a yoga class
  FIXED_RATE_DEFAULT = 0;

  // The price specified is per person, and the total price is calculated
  // according to the party size specified in Resources as price_micros *
  // party_size. A PER_PERSON price must be accompanied by a party size in the
  // availability resources. If it is not, a party size of one is used.
  //
  // Examples:
  //   $10 each for tickets to a museum
  PER_PERSON = 1;
}

PerTicketFee Definition

// Fees that must be paid for each ticket the user purchases. These fields
// must add up to the total per ticket fee.
message PerTicketFee {
  // An extra charge assessed for a service.
  Price service_charge = 1;

  // A fee that goes to the venue/facility.
  Price facility_fee = 2;

  // Per ticket taxes.
  Price taxes = 3;
}

ActionLink Definition

// An action URL with associated language, list of countries restricted to, and
// optional platform that indicates which platform this action should be
// performed on.
message ActionLink {
  // The entry point URL for this action link.
  string url = 1;

  // The BCP-47 language tag identifying the language in which the content
  // from this URI is available.
  string language = 2;


  // The platform that this action should be performed on. If this field is
  // unset, ACTION_PLATFORM_WEB_APPLICATION will be used as fallback.
  ActionPlatform platform = 4;

  // Predetermined type of action associated with an action link.
  enum ActionLinkType {
    // The action link type is unspecified.
    ACTION_LINK_TYPE_UNSPECIFIED = 0;

    // The action link type is booking an appointment.
    ACTION_LINK_TYPE_BOOK_APPOINTMENT = 1;

    // The action link type is booking an online appointment.
    ACTION_LINK_TYPE_BOOK_ONLINE_APPOINTMENT = 2;

    // The action link type is ordering food for delivery or takeout or both.
    ACTION_LINK_TYPE_ORDER_FOOD = 3;

    // The action link type is ordering food for delivery.
    ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY = 4;

    // The action link type is ordering food for takeout.
    ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT = 5;

    // The action link type is making a dining reservation.
    ACTION_LINK_TYPE_MAKE_DINING_RESERVATION = 6;

    // The action link type allows users to shop from the given merchant. It
    // could either be delivery or pickup.
    ACTION_LINK_TYPE_SHOP_ONLINE = 7;
  }


  // Predetermined type of action associated with an action link.
  ActionLinkType action_link_type = 5;

  // Metadata for the order online link.
  // Supports action with ActionLinkType of ACTION_LINK_TYPE_SHOP_ONLINE.
  OrderOnlineMetadata order_online_metadata = 6;

  // Metadata for Food Ordering links.
  // Supports action type:
  //   *  `ACTION_LINK_TYPE_ORDER_FOOD_DELIVERY`
  //   *  `ACTION_LINK_TYPE_ORDER_FOOD_TAKEOUT`
  // Does NOT support `ACTION_LINK_TYPE_ORDER_FOOD`
  FoodOrderingMetadata food_ordering_metadata = 7
      ;

  // Additional information about action link which is unique to the events
  // vertical.
  message EventMetadata {
    // Predetermined event surface associated with an action link. This is only
    // used for Events vertical.
    enum Surface {
      // The surface is unspecified.
      SURFACE_UNSPECIFIED = 0;

      // The action link is booking a event ticket in Search.
      SURFACE_SEARCH = 1;

      // The action link is booking a event ticket in YouTube.
      SURFACE_YOUTUBE = 2;

      // The action link is clicking on an Ad for the event.
      SURFACE_ADS = 3;
    }


    // Predetermined event surface associated with an action link. This is only
    // used for Events vertical.
    Surface surface = 1;
  }

  EventMetadata event_metadata = 9;

  reserved 8;
}

ActionPlatform Definition

// The platform that the action is performed on. Web application is the general
// fallback. It is recommended to have at least one ActionLink with
// ACTION_PLATFORM_WEB_APPLICATION. Links with Android and iOS as platform are
// only used on the respective system.
enum ActionPlatform {
  // The platform is unspecified.
  ACTION_PLATFORM_UNSPECIFIED = 0;

  // The action platform is web in general.
  ACTION_PLATFORM_WEB_APPLICATION = 1;

  // The action platform is web on mobile devices.
  ACTION_PLATFORM_MOBILE_WEB = 2;

  // The action platform is Android OS.
  ACTION_PLATFORM_ANDROID = 3;

  // The action platform is iOS.
  ACTION_PLATFORM_IOS = 4;
}

TicketType Definition

// TicketType is used to differentiate among tickets (where a ticket can be a
// spot on a raft trip, an admission to a museum, etc.) with different prices
// and/or availabilities due to different user types or different service
// attributes.
// Only add new ticket types when at least one of the following differs:
//    (1) short_description (2) option_description (3) price
message TicketType {
  // The ticket id is used to differentiate among different ticket types of the
  // same service, and is only expected to be unique within a service.
  string ticket_type_id = 1;

  // This can be user visible, e.g., “adult”, "child", “veteran”, “Row J”, etc.
  // Deprecated, use `localized_short_description` instead.
  string short_description = 2 [deprecated = true];

  // This can be user visible, e.g., “adult”, "child", “veteran”, “Row J”, etc.
  // The field can be supplied in multiple locales.
  Text localized_short_description = 6;

  // The price of a single ticket of this type.
  Price price = 3;

  // Additional fees for purchasing this ticket. (optional)
  PerTicketFee per_ticket_fee = 5;

  // Indicates the price format displayed on the landing page.
  //
  // This field is ignored for non-link-out inventory.
  //
  // This field allows Google surfaces to show the same price format as used by
  // the landing page. Consistent price formats improve conversion rate and
  // reduce confusion.
  enum PriceDisplayType {
    // The price display type is unspecified. Google will determine which
    // format to show.
    PRICE_DISPLAY_TYPE_UNSPECIFIED = 0;

    // The price shown on the landing page is the base price.
    PRICE_DISPLAY_TYPE_BASE = 1;

    // The price shown on the landing page includes all fees and taxes.
    PRICE_DISPLAY_TYPE_ALL_IN = 2;
  }


  // Predetermined price display type of a single ticket of this type.
  PriceDisplayType price_display_type = 9;

  // Description of any additional option which this ticket type represents, if
  // any. Deprecated, use `localized_option_description` instead.
  string option_description = 4 [deprecated = true];

  // Description of any additional option which this ticket type represents, if
  // any. The field can be supplied in multiple locales.
  //
  // This is useful when the ticket type represents multiple dimensions.
  //
  // Example: an admission ticket with different types 'adult', 'child' and
  // language as an additional option, the expected TicketType list would be:
  //     - { ticket_type_id: "ticket_type_1"
  //         localized_short_description { value: "adult" }
  //         localized_option_description { value: "english" }
  //       }
  //     - { ticket_type_id: "ticket_type_2"
  //         localized_short_description { value: "adult" }
  //         localized_option_description { value: "spanish" }
  //       }
  //     - { ticket_type_id: "ticket_type_3"
  //         localized_short_description { value: "child" }
  //         localized_option_description { value: "english" }
  //       }
  //     - { ticket_type_id: "ticket_type_4"
  //         localized_short_description { value: "child" }
  //         localized_option_description { value: "spanish" }
  //       }
  //
  // Optional, but if any ticket type within the service has this field set, we
  // expect all other ticket types to have this field set as well (a default
  // option_description could be used). E.g.
  // [{ticket_type_1, adult, english}, {ticket_type_1, adult, ''}] is not a
  // valid list.
  //
  // Only two HTML formatting tags are supported: <em> and <br>. They are
  // intended to be used for specifying options with both a title and
  // detailed description, for example: "<em>Premium Seating</em><br>This option
  // offers seating at the private boxes including fully cushioned seats,
  // private TVs, in-seat food and beverage service. These seats provide
  // picturesque views of the field."
  Text localized_option_description = 7;

  // Predetermined inventory type of a single ticket of this type.
  enum InventoryType {
    // The inventory type is unspecified.
    INVENTORY_TYPE_UNSPECIFIED = 0;

    // Primary inventory.
    INVENTORY_TYPE_PRIMARY = 1;

    // Verified resale inventory.
    INVENTORY_TYPE_VERIFIED_RESALE = 2;

    // Resale inventory.
    INVENTORY_TYPE_RESALE = 3;

    // Aggregator inventory.
    INVENTORY_TYPE_AGGREGATOR = 4;
  }


  // Predetermined inventory type of a single ticket of this type.
  InventoryType inventory_type = 8;
}

Location Definition

// Geographic information about a location.
message Location {
  // The Place ID for a place in the Google Places database and on Google Maps.
  // See https://developers.google.com/places/place-id for more about Place IDs.
  // If this is provided, Google will match the location to this place.
  // (optional)
  string place_id = 1;

  // The location's name, telephone, url and geo are used to support matching
  // the location with places already present on Google Maps.
  //
  // This field is optional, but may be required in some contexts. For example,
  // a Service.location without a name will not be matched to a business entity,
  // even if they are located at the same address. (optional)
  string name = 2;

  // The public telephone number of the location including its country and area
  // codes, e.g. [phone]. (optional)
  string telephone = 3;

  // The url of the location's public website. (optional)
  string url = 4;

  // The Geo info of the location, including latitude, longitude, and address.
  // (optional)
  GeoCoordinates geo = 5;

  // Optional text to provide more precise description of the location, or
  // instructions assisting locating the place. E.g. "Front entrance of the
  // library", "meet at the intersect of Road A and Street B". (optional)
  Text description = 6;

  // The type of the location. Note that this field may be required when
  // attached to a Service, see comments in Service.location for more details.
  // (optional)
  LocationType location_type = 7;

  // Unique reference of the location within the service. This id can be used to
  // refer to this location in other service fields. E.g. in the custom intake
  // form, a set of location ids can be used to specify pick up location
  // options. If set, this id should be unique within the same service.
  // Note this is only applicable for Service.
  // (optional)
  string location_id = 8;

}

Rating Definition

// Defines Rating for an entity.
message Rating {
  // Average rating value (required when number_of_ratings > 0).
  // The value must be in the range of [1, 5] and can be omitted if and only if
  // the number_of_ratings is zero.
  double value = 1;

  // Number of ratings used in calculating the value (required).
  uint64 number_of_ratings = 2;
}

LocationType Definition

enum LocationType {
  // Location type unspecified.
  LOCATION_TYPE_UNSPECIFIED = 0;

  // The location where this service visits.
  VISITED_LOCATION = 1;

  // The location where this service starts, also serves as MEETING_LOCATION
  // or START_LOCATION.
  START_LOCATION = 2;

  // The location where this service ends.
  END_LOCATION = 3;
}

RelatedMedia Definition

// Photos related to this service. Google will crawl these media to ensure
// that they are displayed correctly to end-users. (optional)
message RelatedMedia {
  // URL of this media source. Google will crawl the media hosted at this URL.
  string url = 1;

  // Type of this media source.
  MediaType type = 2;

  // Enum to indicate the type of this media source. Only photos are supported.
  // Please reach out to the Reserve with Google team if other media beyond
  // photos need to be supported.
  enum MediaType {
    // Unused.
    TYPE_UNSPECIFIED = 0;

    // Indicates the media provided by the url is a photo.
    PHOTO = 1;
  }

  // Caption of the media that supports i18n, only plain text is supported. Any
  // HTML components will be stripped. (optional)
  Text localized_caption = 5;

  // Attribution information about the source of the media. Note that if
  // the attribution is required to display with the media to give credit to
  // photographer or agency, this field must be set. (optional)
  Attribution attribution = 4;

  // Attribution information for this media.
  message Attribution {
    // The text to give credit to the photographer or agency supporting i18n.
    // This text will be displayed together with the source media. Note that
    // only plain text is supported for this field, any HTML components will be
    // stripped (hyperlink based attribution is not supported).
    Text localized_text = 2;

    // Deprecated, prefer to use localized_text.
    string text = 1 [deprecated = true];
  }

  // Deprecated, prefer to use localized_caption.
  string caption = 3 [deprecated = true];
}

ServiceAttributeValueId Definition

// Identifies a particular value of a service attribute to be applied to a
// Service.
message ServiceAttributeValueId {
  // ID of an attribute as defined in Merchant.service_attribute, e.g.
  // "service-type".
  string attribute_id = 1;

  // ID of the value for this attribute, e.g. "haircut". Must match a value_id
  // in the service attribute definition.
  string value_id = 2;
}

TicketingVerticalSpecificData Definition

// Additional information unique to the event ticketing vertical.
message TicketingVerticalSpecificData {
  // A subset of event categories for which we customize the product experience.
  // Note: not intended to be a universal ontology of events.
  enum EventCategory {
    // Not specified. Do not use.
    EVENT_CATEGORY_UNSPECIFIED = 0;

    // Concerts.
    EVENT_CATEGORY_CONCERT = 1;

    // Sports events.
    EVENT_CATEGORY_SPORTS = 2;

    // Theatre events.
    EVENT_CATEGORY_THEATRE = 3;

    // Exhibits.
    EVENT_CATEGORY_EXHIBITS = 4;

    // Workshops and Classes.
    EVENT_CATEGORY_WORKSHOPS_AND_CLASSES = 5;
  }

  // The category of the event. Set only when event falls into one of the
  // predefined categories. (optional)
  EventCategory event_category = 1;

  // The URL of the event on the partner's website. (optional)
  string event_url = 2;

  // Identifiers, webpages, or any other public sources that reference an
  // entity.
  message PublicIdentificationData {
    // Public URL of any webpage that is dedicated to only the topic. This could
    // include official websites, discogs, social media platforms, wikipedia or
    // imdb pages, e.g. https://www.discogs.com/artist/1124645-Taylor-Swift,
    // https://www.wikidata.org/wiki/Q19320959, https://twitter.com/acmilan.
    // (optional)
    repeated string relevant_url = 1;

    // The 36-character musicbrainz identifier of the artist or other music
    // entities, if applicable. See
    // https://musicbrainz.org/doc/MusicBrainz_Identifier.
    // (optional)
    string musicbrainz_id = 2;
  }

  // Represents an entity related to the event.
  message Entity {
    // Unique identifier of the entity in the partner's database. (optional)
    string id = 1;

    // Name of the entity. (required)
    string name = 2;

    // Url of the webpage that unambiguously describes the entity.
    // This is the webpage on the partner's website for the entity if any; for
    // other public URLs of the entity, use relevant_url in
    // public_identification_data. (optional)
    string url = 3;

    // The type of the entity. Note: not intended to be a universal ontology.
    enum EntityType {
      // Not specified. Do not use.
      ENTITY_TYPE_UNSPECIFIED = 0;

      // The entity represents the artist or group performing at a
      // concert or a show. Only applicable when event category is CONCERT or
      // THEATRE.
      ENTITY_TYPE_PERFORMER = 1;

      // The entity represents the sports team or player at the event. Only
      // applicable when event category is SPORTS.
      ENTITY_TYPE_PLAYER = 2;

      // The entity represents the tour that this event belongs to. Only
      // applicable when event category is CONCERT.
      ENTITY_TYPE_CONCERT_TOUR = 3;

      // The entity represents a sports tournament that this event
      // belongs to. Only applicable when event category is SPORTS.
      ENTITY_TYPE_SPORTS_SERIES = 4;

      // The entity represents the type of play (e.g., musical, comedy, ballet,
      // etc.) performed at the event. Only applicable when event category is
      // THEATRE.
      ENTITY_TYPE_PLAY = 5;
    }

    // The type of the entity. (optional)
    EntityType entity_type = 4;

    // The role of the entity in the event.
    enum EntityRole {
      // Not specified.
      ENTITY_ROLE_UNSPECIFIED = 0;

      // The entity represents a headliner or leading performer at the event.
      ENTITY_ROLE_HEADLINER = 1;

      // The entity represents a supporting performer at the event.
      ENTITY_ROLE_SUPPORTER = 2;

      // The entity represents the home team at the (sports) event.
      ENTITY_ROLE_HOME_TEAM = 3;

      // The entity represents the away team at the (sports) event.
      ENTITY_ROLE_AWAY_TEAM = 4;
    }

    // The role of the entity in the event. (optional)
    EntityRole entity_role = 5;

    // Public references of the entity. (optional)
    PublicIdentificationData public_identification_data = 6;
  }

  // A list of entities related to the event. (optional)
  repeated Entity entity = 3;

  // The type of the event attendance.
  enum AttendanceMode {
    // Not specified.
    ATTENDANCE_MODE_UNSPECIFIED = 0;

    // For virtual events.
    ONLINE = 1;

    // For physical events.
    PHYSICAL = 2;

    // For events that are both physical and virtual.
    PHYSICAL_ONLINE_MIXED = 3;
  }

  // Required. The type of the event attendance.
  AttendanceMode event_attendance_mode = 4;

  // Optional. URL where the event can be watched.
  repeated string event_virtual_location_url = 5;

  // Optional. Organizer who hosts the event.
  Text event_organizer = 6;

  // Optional. URL of the organizer who hosts the event.
  string event_organizer_url = 7;

  // The type of the organizer.
  enum OrganizerType {
    // Not specified.
    ORGANIZER_TYPE_UNSPECIFIED = 0;

    // For organizer who is a person.
    PERSON = 1;

    // For organizer who is an organization.
    ORGANIZATION = 2;
  }

  // Optional. The type of the organizer.
  OrganizerType event_organizer_type = 8;

  // URL of the pages where the event information or descriptions can be found.
  // Required for virtual events as virtual events may not have a ticketing
  // page and this url contains the basic information of the event.
  repeated string event_source_url = 9;

  // State of the event.
  enum EventState {
    // Not specified.
    EVENT_STATE_UNSPECIFIED = 0;

    // The event is scheduled.
    SCHEDULED = 1;

    // The event is rescheduled.
    RESCHEDULED = 2;

    // The event is cancelled.
    CANCELLED = 3;

    // The event is postponed.
    POSTPONED = 4;
  }

  // Optional. State of the event.
  EventState event_state = 10;

  // The localized brand name. (optional)
  Text brand_name = 11;

  // Information about the creator of the event. Only relevant for platforms
  // that include user-generated content events.
  message EventCreator {
    // Name of the event creator. No character restriction.
    string name = 1 [features.field_presence = EXPLICIT];
  }

  // Information about the creator of the event.
  EventCreator event_creator = 12;
}

IntegrationType Definition

// Depth of integration supported.
enum IntegrationType {
  // Defaults to END_TO_END.
  INTEGRATION_TYPE_UNSPECIFIED = 0;

  // Complete integration that allows end to end booking through Google.
  INTEGRATION_TYPE_END_TO_END = 1;

  // Feed integration that does not allow end to end booking through Google.
  // Only merchants, services, and (optionally) availability data need
  // to be sent.
  INTEGRATION_TYPE_INVENTORY_ONLY = 2;
}

Services Feed Sample

Services Feed

    {
  "metadata": {
    "processing_instruction": "PROCESS_AS_COMPLETE",
    "shard_number": 0,
    "total_shards": 1,
    "generation_timestamp": 1534731312
  },
  "service": [
    {
      "merchant_id": "10000001",
      "service_id": "20000001",
      "localized_service_name": {
        "value": "Beyoncé Concert World Tour",
        "localized_value": [
          {
            "locale": "en",
            "value": "Beyoncé Concert World Tour"
          }
        ]
      },
      "localized_description": {
        "value": "The Beyoncé World Tour will feature all the hits from her latest album.",
        "localized_value": [
          {
            "locale": "en",
            "value": "The Beyoncé World Tour will feature all the hits from her latest album."
          }
        ]
      },
      "type": "SERVICE_TYPE_EVENT_TICKET",
      "action_link": [
        {
          "url": "https://www.selltickets.com/event/beyonce/1234?cid=youtube",
          "language": "en-us"
        }
      ],
      "ticket_type": [
        {
          "ticket_type_id": "20000001-1",
          "inventory_type": "INVENTORY_TYPE_PRIMARY",
          "price": {
            "price_micros": 200000000,
            "currency_code": "USD"
          },
          "per_ticket_fee": {
            "service_charge": {
              "price_micros": 20000000,
              "currency_code": "USD"
            },
            "facility_fee": {
              "price_micros": 10000000,
              "currency_code": "USD"
            },
            "taxes": {
              "price_micros": 20000000,
              "currency_code": "USD"
            }
          },
          "localized_short_description": {
            "value": "General admission",
            "localized_value": [
              {
                "locale": "en",
                "value": "General admission"
              }
            ]
          }
        }
      ],
      "ticketing_vertical_specific_data": {
        "event_category": "EVENT_CATEGORY_CONCERT",
        "event_url": "https://www.selltickets.com/event/beyonce/1234",
        "entity": [
          {
            "id": "501",
            "name": "Beyoncé Knowles",
            "url": "https://www.beyonce.com",
            "entity_type": "ENTITY_TYPE_PERFORMER",
            "entity_role": "ENTITY_ROLE_HEADLINER",
            "public_identification_data": {
              "relevant_url": [
                "https://twitter.com/beyonce",
                "https://en.wikipedia.org/wiki/Beyonc%C3%A9"
              ],
              "musicbrainz_id": "859d0860-d480-4efd-970c-c05d5f1776b8"
            }
          }
        ]
      }
    },
    {
      "merchant_id": "10000001",
      "service_id": "20000002",
      "localized_service_name": {
        "value": "The Lion King",
        "localized_value": [
          {
            "locale": "en",
            "value": "The Lion King"
          }
        ]
      },
      "localized_description": {
        "value": "Experience the award-winning Best Musical with beautifully composed music and stunning choreography.",
        "localized_value": [
          {
            "locale": "en",
            "value": "Experience the award-winning Best Musical with beautifully composed music and stunning choreography."
          }
        ]
      },
      "type": "SERVICE_TYPE_EVENT_TICKET",
      "action_link": [
        {
          "url": "https://www.selltickets.com/event/theater/1923?cid=youtube",
          "language": "en-us"
        }
      ],
      "ticket_type": [
        {
          "ticket_type_id": "20000002-1",
          "inventory_type": "INVENTORY_TYPE_PRIMARY",
          "price": {
            "price_micros": 100000000,
            "currency_code": "USD"
          },
          "per_ticket_fee": {
            "service_charge": {
              "price_micros": 10000000,
              "currency_code": "USD"
            },
            "facility_fee": {
              "price_micros": 5000000,
              "currency_code": "USD"
            },
            "taxes": {
              "price_micros": 10000000,
              "currency_code": "USD"
            }
          },
          "localized_short_description": {
            "value": "General admission",
            "localized_value": [
              {
                "locale": "en",
                "value": "General admission"
              }
            ]
          }
        }
      ],
      "ticketing_vertical_specific_data": {
        "event_category": "EVENT_CATEGORY_THEATRE",
        "event_url": "https://www.selltickets.com/event/theater/1923",
        "entity": [
          {
            "id": "15632",
            "name": "The Lion King",
            "url": "https://www.lionkingbroadway.com"
          }
        ],
        "entity_type": "ENTITY_TYPE_PLAY"
      }
    },
    {
      "merchant_id": "10000002",
      "service_id": "20000003",
      "localized_service_name": {
        "value": "Tampa Bay Buccaneers vs. Dallas Cowboys",
        "localized_value": [
          {
            "locale": "en",
            "value": "Tampa Bay Buccaneers vs. Dallas Cowboys"
          }
        ]
      },
      "localized_description": {
        "value": "Watch the Tampa Bay Buccaneers vs. Dallas Cowboys game at AT&T Stadium.",
        "localized_value": [
          {
            "locale": "en",
            "value": "Watch the Tampa Bay Buccaneers vs. Dallas Cowboys game at AT&T Stadium."
          }
        ]
      },
      "type": "SERVICE_TYPE_EVENT_TICKET",
      "action_link": [
        {
          "url": "https://www.selltickets.com/event/sports/4543?cid=youtube",
          "language": "en-us"
        }
      ],
      "ticket_type": [
        {
          "ticket_type_id": "20000003-1",
          "inventory_type": "INVENTORY_TYPE_RESALE",
          "price": {
            "price_micros": 50000000,
            "currency_code": "USD"
          },
          "per_ticket_fee": {
            "service_charge": {
              "price_micros": 5000000,
              "currency_code": "USD"
            },
            "facility_fee": {
              "price_micros": 0,
              "currency_code": "USD"
            },
            "taxes": {
              "price_micros": 5000000,
              "currency_code": "USD"
            }
          },
          "localized_short_description": {
            "value": "General admission",
            "localized_value": [
              {
                "locale": "en",
                "value": "General admission"
              }
            ]
          }
        }
      ],
      "ticketing_vertical_specific_data": {
        "event_category": "EVENT_CATEGORY_SPORTS",
        "event_url": "https://www.selltickets.com/event/sports/4543",
        "entity": [
          {
            "id": "9010",
            "name": "Tampa Bay Buccaneers",
            "url": "https://www.tampabaybuccaneers.com",
            "entity_type": "ENTITY_TYPE_PLAYER",
            "entity_role": "ENTITY_ROLE_HOME_TEAM"
          }
        ]
      }
    }
  ]
}