Understanding page experience in Google Search results
Google's core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems should not focus on only one or two aspects of page experience. Instead, check if you're providing an overall great page experience across many aspects.
Self-assess your content's page experience
Answering yes to the questions below means you're probably on track in providing a good page experience:
- Do pages have good Core Web Vitals?
- Are pages served in a secure fashion?
- Does content display well for mobile devices when viewed on them?
- Does the content lack an excessive amount of ads that distract from or interfere with the main content?
- Do pages lack intrusive interstitials?
- How easily can visitors navigate to or locate the main content of your pages?
- Is the page designed so visitors can easily distinguish the main content from other content on your page
Please note these questions don't encompass all page experience aspects to consider. However, questions like these, and consulting the resources below, may help you align with providing an overall good page experience.
Page experience resources
Here are some resources that can help you measure, monitor, and optimize your page experience:
- Understanding Core Web Vitals and Google Search results: Learn more about Core Web Vitals, including how these are reported within Search Console and resources on how to improve.
- Search Console's HTTPS report: Learn about a report in Search Console to understand if you are serving secure HTTPS pages and what to fix, if you're not. This report is currently in testing and will be rolling out to all sites in the future.
- Check if a site's connection is secure: Learn how to check if your site's connection is secure, as reported by Chrome. If the page isn't served over HTTPS, learn how to secure your site with HTTPS.
- Avoid intrusive interstitials and dialog: Learn how to avoid interstitials that can make content less accessible.
- Chrome Lighthouse: This toolset from Chrome can help you identify a range of improvements to make related to page experience, including mobile usability.
Is there a single “page experience signal” that Google Search uses for ranking?
There is no single signal. Our core ranking systems look at a variety of signals that align with overall page experience.
What aspects of page experience are used in rankings?
There are many aspects to page experience, including some listed on this page. While not all aspects may be directly used to inform ranking, they do generally align with success in search ranking and are worth attention.
Are Core Web Vitals important?
We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally. However, great page experience involves more than Core Web Vitals. Good stats within the Core Web Vitals report in Search Console or third-party Core Web Vitals reports don't guarantee good rankings.
Is page experience evaluated on a site-wide or page-specific basis?
Our core ranking systems generally evaluate content on a page-specific basis, including when understanding aspects related to page experience. However, we do have some site-wide assessments.
How important is page experience to ranking success?
Google Search always seeks to show the most relevant content, even if the page experience is sub-par. But for many queries, there is lots of helpful content available. Having a great page experience can contribute to success in Search, in such cases.
Recent updates on our blog
Here's everything we've announced about the page experience update on the
Google Search Central blog: