MX Player boosted organic traffic 3x by maximizing video discoverability on Google

Published on July 29, 2021

About MX Player

MX Player is one of the largest video streaming platforms in India having a catalog of more than 200,000 hours spread across 12 languages and with 200mn monthly users. The company's mission is to create leading content and trends to entertain users from anywhere at any time.

Ease of video optimization

MX Player maximized content discoverability on Google by adding structured data and submitting video sitemaps frequently. "Having a plethora of videos across our site, it is crucial for us to reach the broader web user community with our content", says Rudra Kasturi, Business Head - VP Times Internet. "We adopted the best practices according to the guidelines from Google and the implementation was really easy, it allowed us to be eligible to rank across organic video features."

Videos in web search, the Video tab, and Discover
Videos in web search, the Video tab, and Discover

Increased organic traffic

From having a minimal video web presence to being fully optimized in Search and Discover, MX Player has seen over 3x growth in traffic from Google and a 100% increase of video page views per user session on their platform from organic Search traffic over a period of 6 months.

"Optimizing video indexing drove significantly better exposure and user discoverability from the Search Home page, Video tab, and other video first positions on Google surfaces", added Sidd Mantri, SVP Product, MX Player. "We look forward to staying in the loop and testing new video features on Google."


Growth in traffic from Google


Increase of video page views per user session on platform