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Monster India listed jobs on Google Search, leading to 94% increase in organic traffic on job details pages
Published on June 18, 2019
About Monster India
Monster.com is a global online employment solution for people seeking jobs and the employers who
need great people. They have expanded from being a job board to being a global provider of a full
array of job seeking, career management, recruitment, and talent management products and
services. Monster India started its operations in 2001 and has presence in 11 cities of India.
Jobs on Google Search
Monster India's search engine optimization (SEO) team began
using structured data in April 2018 with
the goal to improve their applicant and resume database. The team launched
JobPosting structured data
with a pilot that was later scaled to markup all their jobs in India after realizing initial
positive performance in Jobs on Google Search.
Results
Jobs on Google Search provided huge incremental traffic, detail views, and applications over what
Monster.com was previously able to achieve with SEO efforts as well as paid campaigns.
Monster.com is set to launch in South East Asia as soon as Jobs on Google Search is live in these
markets.
94%
Increase in organic traffic on job details pages
10%
Increase in applications
"Jobs on Google Search is a great way for job seekers to find relevant content in an easy-to-use
format. We tested it first for Monster India and saw an increase in organic traffic as well as
job applications. Based on this experience, the integration was implemented for Monster Gulf,
Monster Philippines, Monster Singapore, Monster Malaysia, and the results are great across all
regions. The organic traffic to website has almost doubled since we have launched this across
countries."
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],[],[[["\u003cp\u003eMonster India integrated with Jobs on Google Search using \u003ccode\u003eJobPosting\u003c/code\u003e structured data to enhance visibility and reach.\u003c/p\u003e\n"],["\u003cp\u003eThis integration resulted in a 94% increase in organic traffic to job details pages and a 10% increase in applications.\u003c/p\u003e\n"],["\u003cp\u003eThe success in India led to the expansion of this strategy to Southeast Asia and Gulf regions with similar positive results, almost doubling organic traffic.\u003c/p\u003e\n"],["\u003cp\u003eJobs on Google Search provides an easy-to-use platform for job seekers and a valuable recruitment tool for employers like Monster.com.\u003c/p\u003e\n"]]],["Monster India's SEO team implemented `JobPosting` structured data in April 2018 to enhance their applicant and resume database. This action resulted in a significant 94% increase in organic traffic to job details pages and a 10% rise in applications. The success led to scaling the markup to all jobs in India, with further expansion to regions like Gulf, Philippines, Singapore, and Malaysia, yielding doubled organic traffic across these countries.\n"],null,["# Monster India JobPosting Markup Case Study | Google Search Central\n\nMonster India listed jobs on Google Search, leading to 94% increase in organic traffic on job details pages\n===========================================================================================================\n\nPublished on June 18, 2019\n\nAbout Monster India\n-------------------\n\n\nMonster.com is a global online employment solution for people seeking jobs and the employers who\nneed great people. They have expanded from being a job board to being a global provider of a full\narray of job seeking, career management, recruitment, and talent management products and\nservices. Monster India started its operations in 2001 and has presence in 11 cities of India.\n\nJobs on Google Search\n---------------------\n\n\nMonster India's search engine optimization (SEO) team began\n[using structured data](/search/docs/appearance/structured-data/intro-structured-data) in April 2018 with\nthe goal to improve their applicant and resume database. The team launched\n[`JobPosting` structured data](/search/docs/appearance/structured-data/job-posting)\nwith a pilot that was later scaled to markup all their jobs in India after realizing initial\npositive performance in Jobs on Google Search.\n\nResults\n-------\n\n\nJobs on Google Search provided huge incremental traffic, detail views, and applications over what\nMonster.com was previously able to achieve with SEO efforts as well as paid campaigns.\nMonster.com is set to launch in South East Asia as soon as Jobs on Google Search is live in these\nmarkets. \n94~%~\n\nIncrease in organic traffic on job details pages \n10~%~\n\nIncrease in applications\n\n\n*\"Jobs on Google Search is a great way for job seekers to find relevant content in an easy-to-use\nformat. We tested it first for Monster India and saw an increase in organic traffic as well as\njob applications. Based on this experience, the integration was implemented for Monster Gulf,\nMonster Philippines, Monster Singapore, Monster Malaysia, and the results are great across all\nregions. The organic traffic to website has almost doubled since we have launched this across\ncountries.\"*\n\n\n--- Anshul Punhani, Chief Marketing Officer, (APAC and Gulf regions), Monster.com"]]
