asset_group_signal

AI-generated Key Takeaways

• AssetGroupSignal identifies potential customers for Performance Max campaigns based on conversion likelihood.

• Performance Max leverages signals to expand reach and drive conversions across various Google platforms.

• Signals help Performance Max find users with similar or stronger purchase intent compared to existing customers.

• AssetGroupSignal is associated with specific asset groups and campaigns within your Google Ads account.

• You can use the resource name to manage or retrieve data on AssetGroupSignals via the Google Ads API.

AssetGroupSignal represents a signal in an asset group. The existence of a signal tells the performance max campaign who's most likely to convert. Performance Max uses the signal to look for new people with similar or stronger intent to find conversions across Search, Display, Video, and more.

Attributed resources
asset_group
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

asset_group_signal.asset_group Field description The asset group which this asset group signal belongs to. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset_group_signal.audience.audience Field description The Audience resource name. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset_group_signal.resource_name Field description The resource name of the asset group signal. Asset group signal resource name have the form: customers/{customer_id}/assetGroupSignals/{asset_group_id}~{signal_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False