accessible_bidding_strategy

Page Summary

• AccessibleBiddingStrategy resource shows BiddingStrategies owned by and shared with the customer, including those from managers.

• It provides a limited view of BiddingStrategy attributes without any metrics.

• This resource can be used to retrieve bidding strategies with various attributes, like name, ID, type, and target settings.

• You can filter and select data using fields from AccessibleBiddingStrategy and its attributed resource, Customer, but these fields won't segment metrics.

Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

accessible_bidding_strategy.id Field description The ID of the bidding strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.maximize_conversion_value.target_roas Field description The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.maximize_conversions.target_cpa Field description The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.maximize_conversions.target_cpa_micros Field description The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.name Field description The name of the bidding strategy. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.owner_customer_id Field description The ID of the Customer which owns the bidding strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.owner_descriptive_name Field description descriptive_name of the Customer which owns the bidding strategy. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.resource_name Field description The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

accessible_bidding_strategy.target_cpa.target_cpa_micros Field description Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_impression_share.cpc_bid_ceiling_micros Field description The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_impression_share.location Field description The targeted location on the search results page. Category ATTRIBUTE Data Type ENUM ABSOLUTE_TOP_OF_PAGE ANYWHERE_ON_PAGE TOP_OF_PAGE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_impression_share.location_fraction_micros Field description The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_roas.target_roas Field description Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_spend.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.target_spend.target_spend_micros Field description Deprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

accessible_bidding_strategy.type Field description The type of the bidding strategy. Category ATTRIBUTE Data Type ENUM COMMISSION ENHANCED_CPC INVALID MANUAL_CPA MANUAL_CPC MANUAL_CPM MANUAL_CPV MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_ROAS TARGET_SPEND UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType Filterable True Selectable True Sortable True Repeated False