Historical metrics specific to the targeting options selected. Targeting options include geographies, network, and so on. Refer to https://support.google.com/google-ads/answer/3022575 for more details.
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{ "monthlySearchVolumes": [ { object ( |
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monthlySearchVolumes[] |
Approximate number of searches on this query for the past twelve months. |
competition |
The competition level for the query. |
avgMonthlySearches |
Approximate number of monthly searches on this query, averaged for the past 12 months. |
competitionIndex |
The competition index for the query in the range [0, 100]. Shows how competitive ad placement is for a keyword. The level of competition from 0-100 is determined by the number of ad slots filled divided by the total number of ad slots available. If not enough data is available, null is returned. |
lowTopOfPageBidMicros |
Top of page bid low range (20th percentile) in micros for the keyword. |
highTopOfPageBidMicros |
Top of page bid high range (80th percentile) in micros for the keyword. |
averageCpcMicros |
Average Cost Per Click in micros for the keyword. |
MonthlySearchVolume
Monthly search volume.
JSON representation |
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{
"month": enum ( |
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month |
The month of the search volume. |
year |
The year of the search volume (for example, 2020). |
monthlySearches |
Approximate number of searches for the month. A null value indicates the search volume is unavailable for that month. |
KeywordPlanCompetitionLevel
Competition level of a keyword.
Enums | |
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UNSPECIFIED |
Not specified. |
UNKNOWN |
The value is unknown in this version. |
LOW |
Low competition. The Competition Index range for this is [0, 33]. |
MEDIUM |
Medium competition. The Competition Index range for this is [34, 66]. |
HIGH |
High competition. The Competition Index range for this is [67, 100]. |