conversion_action

A conversion action.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of conversion_action. However, when you specify conversion_action in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when conversion_action is specified in the FROM clause.

Is conversion_action specified in the FROM clause of your query?

Resource fields
app_id
attribution_model_settings.attribution_model
attribution_model_settings.data_driven_model_status
category
click_through_lookback_window_days
counting_type
firebase_settings.event_name
firebase_settings.project_id
firebase_settings.property_id
firebase_settings.property_name
google_analytics_4_settings.event_name
google_analytics_4_settings.property_id
google_analytics_4_settings.property_name
id
include_in_conversions_metric
mobile_app_vendor
name
origin
owner_customer
phone_call_duration_seconds
primary_for_goal
resource_name
status
tag_snippets
third_party_app_analytics_settings.event_name
third_party_app_analytics_settings.provider_name
type
value_settings.always_use_default_value
value_settings.default_currency_code
value_settings.default_value
view_through_lookback_window_days

Segments
date
month
quarter
week

Metrics
all_conversions
all_conversions_value
conversion_last_conversion_date
conversion_last_received_request_date_time

conversion_action.app_id
Field description	App ID for an app conversion action.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.attribution_model_settings.attribution_model
Field description	The attribution model type of this conversion action.
Category	`ATTRIBUTE`
Data Type	`ENUM EXTERNAL GOOGLE_ADS_LAST_CLICK GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK GOOGLE_SEARCH_ATTRIBUTION_LINEAR GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.AttributionModelEnum.AttributionModel`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.attribution_model_settings.data_driven_model_status
Field description	Output only. The status of the data-driven attribution model for the conversion action.
Category	`ATTRIBUTE`
Data Type	`ENUM AVAILABLE EXPIRED NEVER_GENERATED STALE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.category
Field description	The category of conversions reported for this conversion action.
Category	`ATTRIBUTE`
Data Type	`ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.ConversionActionCategoryEnum.ConversionActionCategory`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.click_through_lookback_window_days
Field description	The maximum number of days that may elapse between an interaction (for example, a click) and a conversion event.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.counting_type
Field description	How to count conversion events for the conversion action.
Category	`ATTRIBUTE`
Data Type	`ENUM MANY_PER_CLICK ONE_PER_CLICK UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.ConversionActionCountingTypeEnum.ConversionActionCountingType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.firebase_settings.event_name
Field description	Output only. The event name of a Firebase conversion.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.firebase_settings.project_id
Field description	Output only. The Firebase project ID of the conversion.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.firebase_settings.property_id
Field description	Output only. The GA property ID of the conversion.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.firebase_settings.property_name
Field description	Output only. The GA property name of the conversion.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.google_analytics_4_settings.event_name
Field description	Output only. The name of the GA 4 event.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.google_analytics_4_settings.property_id
Field description	Output only. The ID of the GA 4 property.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.google_analytics_4_settings.property_name
Field description	Output only. The name of the GA 4 property.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.id
Field description	Output only. The ID of the conversion action.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.include_in_conversions_metric
Field description	Whether this conversion action should be included in the "conversions" metric.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.mobile_app_vendor
Field description	Output only. Mobile app vendor for an app conversion action.
Category	`ATTRIBUTE`
Data Type	`ENUM APPLE_APP_STORE GOOGLE_APP_STORE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.MobileAppVendorEnum.MobileAppVendor`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.name
Field description	The name of the conversion action. This field is required and should not be empty when creating new conversion actions.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.origin
Field description	Output only. The conversion origin of this conversion action.
Category	`ATTRIBUTE`
Data Type	`ENUM APP CALL_FROM_ADS GOOGLE_HOSTED STORE UNKNOWN UNSPECIFIED WEBSITE YOUTUBE_HOSTED`
Type URL	`google.ads.googleads.v16.enums.ConversionOriginEnum.ConversionOrigin`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.owner_customer
Field description	Output only. The resource name of the conversion action owner customer, or null if this is a system-defined conversion action.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.phone_call_duration_seconds
Field description	The phone call duration in seconds after which a conversion should be reported for this conversion action. The value must be between 0 and 10000, inclusive.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.primary_for_goal
Field description	If a conversion action's primary_for_goal bit is false, the conversion action is non-biddable for all campaigns regardless of their customer conversion goal or campaign conversion goal. However, custom conversion goals do not respect primary_for_goal, so if a campaign has a custom conversion goal configured with a primary_for_goal = false conversion action, that conversion action is still biddable. By default, primary_for_goal will be true if not set. In V9, primary_for_goal can only be set to false after creation through an 'update' operation because it's not declared as optional.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.resource_name
Field description	Immutable. The resource name of the conversion action. Conversion action resource names have the form: `customers/{customer_id}/conversionActions/{conversion_action_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

conversion_action.status
Field description	The status of this conversion action for conversion event accrual.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED HIDDEN REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.googleads.v16.enums.ConversionActionStatusEnum.ConversionActionStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.tag_snippets
Field description	Output only. The snippets used for tracking conversions.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.googleads.v16.common.TagSnippet`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

conversion_action.third_party_app_analytics_settings.event_name
Field description	Output only. The event name of a third-party app analytics conversion.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.third_party_app_analytics_settings.provider_name
Field description	Output only. Name of the third-party app analytics provider.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.type
Field description	Immutable. The type of this conversion action.
Category	`ATTRIBUTE`
Data Type	ENUM AD_CALL ANDROID_APP_PRE_REGISTRATION ANDROID_INSTALLS_ALL_OTHER_APPS CLICK_TO_CALL FIREBASE_ANDROID_CUSTOM FIREBASE_ANDROID_FIRST_OPEN FIREBASE_ANDROID_IN_APP_PURCHASE FIREBASE_IOS_CUSTOM FIREBASE_IOS_FIRST_OPEN FIREBASE_IOS_IN_APP_PURCHASE FLOODLIGHT_ACTION FLOODLIGHT_TRANSACTION GOOGLE_ANALYTICS_4_CUSTOM GOOGLE_ANALYTICS_4_PURCHASE GOOGLE_HOSTED GOOGLE_PLAY_DOWNLOAD GOOGLE_PLAY_IN_APP_PURCHASE LEAD_FORM_SUBMIT SALESFORCE SEARCH_ADS_360 SMART_CAMPAIGN_AD_CLICKS_TO_CALL SMART_CAMPAIGN_MAP_CLICKS_TO_CALL SMART_CAMPAIGN_MAP_DIRECTIONS SMART_CAMPAIGN_TRACKED_CALLS STORE_SALES STORE_SALES_DIRECT_UPLOAD STORE_VISITS THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE UNIVERSAL_ANALYTICS_GOAL UNIVERSAL_ANALYTICS_TRANSACTION UNKNOWN UNSPECIFIED UPLOAD_CALLS UPLOAD_CLICKS WEBPAGE WEBPAGE_CODELESS WEBSITE_CALL
Type URL	`google.ads.googleads.v16.enums.ConversionActionTypeEnum.ConversionActionType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.value_settings.always_use_default_value
Field description	Controls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.value_settings.default_currency_code
Field description	The currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.value_settings.default_value
Field description	The value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action.view_through_lookback_window_days
Field description	The maximum number of days which may elapse between an impression and a conversion without an interaction.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.date
Field description	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month
Field description	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.quarter
Field description	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.week
Field description	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value
Field description	The value of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversion_last_conversion_date
Field description	The date of the most recent conversion for this conversion action. The date is in the customer's time zone.
Category	`METRIC`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversion_last_received_request_date_time
Field description	The last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.
Category	`METRIC`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

conversion_action

Fields/Segments/Metrics

conversion_action.app_id

conversion_action.attribution_model_settings.attribution_model

conversion_action.attribution_model_settings.data_driven_model_status

conversion_action.category

conversion_action.click_through_lookback_window_days

conversion_action.counting_type

conversion_action.firebase_settings.event_name

conversion_action.firebase_settings.project_id

conversion_action.firebase_settings.property_id

conversion_action.firebase_settings.property_name

conversion_action.google_analytics_4_settings.event_name

conversion_action.google_analytics_4_settings.property_id

conversion_action.google_analytics_4_settings.property_name

conversion_action.id

conversion_action.include_in_conversions_metric

conversion_action.mobile_app_vendor

conversion_action.name

conversion_action.origin

conversion_action.owner_customer

conversion_action.phone_call_duration_seconds

conversion_action.primary_for_goal

conversion_action.resource_name

conversion_action.status

conversion_action.tag_snippets

conversion_action.third_party_app_analytics_settings.event_name

conversion_action.third_party_app_analytics_settings.provider_name

conversion_action.type

conversion_action.value_settings.always_use_default_value

conversion_action.value_settings.default_currency_code

conversion_action.value_settings.default_value

conversion_action.view_through_lookback_window_days

segments.date

segments.month

segments.quarter

segments.week

metrics.all_conversions

metrics.all_conversions_value

metrics.conversion_last_conversion_date

metrics.conversion_last_received_request_date_time