extension_feed_item.ad_schedules |
Field description | List of non-overlapping schedules specifying all time intervals for which the feed item may serve. There can be a maximum of 6 schedules per day. |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v16.common.AdScheduleInfo |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
extension_feed_item.affiliate_location_feed_item.address_line_1 |
Field description | Line 1 of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.address_line_2 |
Field description | Line 2 of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.business_name |
Field description | The name of the business. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.chain_id |
Field description | Id of the retail chain that is advertised as a seller of your product. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.chain_name |
Field description | Name of chain. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.city |
Field description | City of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.country_code |
Field description | Country code of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.phone_number |
Field description | Phone number of the business. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.postal_code |
Field description | Postal code of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.affiliate_location_feed_item.province |
Field description | Province of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.app_feed_item.app_id |
Field description | The store-specific ID for the target application. This string must not be empty. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.app_feed_item.app_store |
Field description | The application store that the target application belongs to. This field is required. |
Category | ATTRIBUTE |
Data Type |
ENUM
APPLE_ITUNES GOOGLE_PLAY UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.AppStoreEnum.AppStore |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.app_feed_item.final_mobile_urls |
Field description | A list of possible final mobile URLs after all cross domain redirects. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
extension_feed_item.app_feed_item.final_url_suffix |
Field description | URL template for appending params to landing page URLs served with parallel tracking. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.app_feed_item.final_urls |
Field description | A list of possible final URLs after all cross domain redirects. This list must not be empty. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
extension_feed_item.app_feed_item.link_text |
Field description | The visible text displayed when the link is rendered in an ad. This string must not be empty, and the length of this string should be between 1 and 25, inclusive. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.app_feed_item.tracking_url_template |
Field description | URL template for constructing a tracking URL. Default value is "{lpurl}". |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.call_feed_item.call_conversion_action |
Field description | The conversion action to attribute a call conversion to. If not set a default conversion action is used. This field only has effect if call_tracking_enabled is set to true. Otherwise this field is ignored. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.call_feed_item.call_conversion_reporting_state |
Field description | Enum value that indicates whether this call extension uses its own call conversion setting (or just have call conversion disabled), or following the account level setting. |
Category | ATTRIBUTE |
Data Type |
ENUM
DISABLED UNKNOWN UNSPECIFIED USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION
|
Type URL | google.ads.googleads.v16.enums.CallConversionReportingStateEnum.CallConversionReportingState |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.call_feed_item.call_conversion_tracking_disabled |
Field description | If true, disable call conversion tracking. call_conversion_action should not be set if this is true. Optional. |
Category | ATTRIBUTE |
Data Type | BOOLEAN |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.call_feed_item.call_tracking_enabled |
Field description | Indicates whether call tracking is enabled. By default, call tracking is not enabled. |
Category | ATTRIBUTE |
Data Type | BOOLEAN |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.call_feed_item.country_code |
Field description | Uppercase two-letter country code of the advertiser's phone number. This string must not be empty. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.call_feed_item.phone_number |
Field description | The advertiser's phone number to append to the ad. This string must not be empty. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.callout_feed_item.callout_text |
Field description | The callout text. The length of this string should be between 1 and 25, inclusive. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.device |
Field description | The targeted device. |
Category | ATTRIBUTE |
Data Type |
ENUM
MOBILE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.FeedItemTargetDeviceEnum.FeedItemTargetDevice |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.end_date_time |
Field description | End time in which this feed item is no longer effective and will stop serving. The time is in the customer's time zone. The format is "YYYY-MM-DD HH:MM:SS". Examples: "2018-03-05 09:15:00" or "2018-02-01 14:34:30" |
Category | ATTRIBUTE |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.extension_type |
Field description | Output only. The extension type of the extension feed item. This field is read-only. |
Category | ATTRIBUTE |
Data Type |
ENUM
AFFILIATE_LOCATION APP CALL CALLOUT HOTEL_CALLOUT IMAGE LOCATION MESSAGE NONE PRICE PROMOTION SITELINK STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.ExtensionTypeEnum.ExtensionType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.hotel_callout_feed_item.language_code |
Field description | The language of the hotel callout text. IETF BCP 47 compliant language code. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.hotel_callout_feed_item.text |
Field description | The callout text. The length of this string should be between 1 and 25, inclusive. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.id |
Field description | Output only. The ID of this feed item. Read-only. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.image_feed_item.image_asset |
Field description | Required. Resource name of the image asset. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.address_line_1 |
Field description | Line 1 of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.address_line_2 |
Field description | Line 2 of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.business_name |
Field description | The name of the business. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.city |
Field description | City of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.country_code |
Field description | Country code of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.phone_number |
Field description | Phone number of the business. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.postal_code |
Field description | Postal code of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.location_feed_item.province |
Field description | Province of the business address. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.price_feed_item.final_url_suffix |
Field description | Tracking URL template for all offers of this price extension. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.price_feed_item.language_code |
Field description | The code of the language used for this price extension. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.price_feed_item.price_offerings |
Field description | The price offerings in this price extension. |
Category | ATTRIBUTE |
Data Type | MESSAGE |
Type URL | google.ads.googleads.v16.common.PriceOffer |
Filterable | False |
Selectable | True |
Sortable | False |
Repeated | True |
|
extension_feed_item.price_feed_item.price_qualifier |
Field description | Price qualifier for all offers of this price extension. |
Category | ATTRIBUTE |
Data Type |
ENUM
AVERAGE FROM UNKNOWN UNSPECIFIED UP_TO
|
Type URL | google.ads.googleads.v16.enums.PriceExtensionPriceQualifierEnum.PriceExtensionPriceQualifier |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.price_feed_item.tracking_url_template |
Field description | Tracking URL template for all offers of this price extension. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.price_feed_item.type |
Field description | Price extension type of this extension. |
Category | ATTRIBUTE |
Data Type |
ENUM
BRANDS EVENTS LOCATIONS NEIGHBORHOODS PRODUCT_CATEGORIES PRODUCT_TIERS SERVICES SERVICE_CATEGORIES SERVICE_TIERS UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.PriceExtensionTypeEnum.PriceExtensionType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Enum that modifies the qualification of the discount. |
Category | ATTRIBUTE |
Data Type |
ENUM
UNKNOWN UNSPECIFIED UP_TO
|
Type URL | google.ads.googleads.v16.enums.PromotionExtensionDiscountModifierEnum.PromotionExtensionDiscountModifier |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | A list of possible final mobile URLs after all cross domain redirects. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
|
Field description | URL template for appending params to landing page URLs served with parallel tracking. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | A list of possible final URLs after all cross domain redirects. This field is required. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
|
Field description | The language of the promotion. Represented as BCP 47 language tag. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Amount in micros. One million is equivalent to one unit. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Three-character ISO 4217 currency code. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | The occasion the promotion was intended for. If an occasion is set, the redemption window will need to fall within the date range associated with the occasion. |
Category | ATTRIBUTE |
Data Type |
ENUM
BACK_TO_SCHOOL BLACK_FRIDAY BOXING_DAY CARNIVAL CHINESE_NEW_YEAR CHRISTMAS CYBER_MONDAY DIWALI EASTER EID_AL_ADHA EID_AL_FITR END_OF_SEASON EPIPHANY FALL_SALE FATHERS_DAY HALLOWEEN HANUKKAH HOLI INDEPENDENCE_DAY LABOR_DAY MOTHERS_DAY NATIONAL_DAY NAVRATRI NEW_YEARS PARENTS_DAY PASSOVER RAMADAN ROSH_HASHANAH SINGLES_DAY SONGKRAN SPRING_SALE ST_NICHOLAS_DAY SUMMER_SALE UNKNOWN UNSPECIFIED VALENTINES_DAY WINTER_SALE WOMENS_DAY YEAR_END_GIFT
|
Type URL | google.ads.googleads.v16.enums.PromotionExtensionOccasionEnum.PromotionExtensionOccasion |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Amount in micros. One million is equivalent to one unit. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Three-character ISO 4217 currency code. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Percentage off discount in the promotion in micros. One million is equivalent to one percent. Either this or money_off_amount is required. |
Category | ATTRIBUTE |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | A code the user should use in order to be eligible for the promotion. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Last date when the promotion is eligible to be redeemed. |
Category | ATTRIBUTE |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | Start date of when the promotion is eligible to be redeemed. |
Category | ATTRIBUTE |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | A freeform description of what the promotion is targeting. This field is required. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | URL template for constructing a tracking URL. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.resource_name |
Field description | Immutable. The resource name of the extension feed item. Extension feed item resource names have the form: customers/{customer_id}/extensionFeedItems/{feed_item_id} |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
extension_feed_item.sitelink_feed_item.final_mobile_urls |
Field description | A list of possible final mobile URLs after all cross domain redirects. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
extension_feed_item.sitelink_feed_item.final_url_suffix |
Field description | Final URL suffix to be appended to landing page URLs served with parallel tracking. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.sitelink_feed_item.final_urls |
Field description | A list of possible final URLs after all cross domain redirects. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
extension_feed_item.sitelink_feed_item.line1 |
Field description | First line of the description for the sitelink. If this value is set, line2 must also be set. The length of this string should be between 0 and 35, inclusive. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.sitelink_feed_item.line2 |
Field description | Second line of the description for the sitelink. If this value is set, line1 must also be set. The length of this string should be between 0 and 35, inclusive. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.sitelink_feed_item.link_text |
Field description | URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.sitelink_feed_item.tracking_url_template |
Field description | URL template for constructing a tracking URL. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.start_date_time |
Field description | Start time in which this feed item is effective and can begin serving. The time is in the customer's time zone. The format is "YYYY-MM-DD HH:MM:SS". Examples: "2018-03-05 09:15:00" or "2018-02-01 14:34:30" |
Category | ATTRIBUTE |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.status |
Field description | Output only. Status of the feed item. This field is read-only. |
Category | ATTRIBUTE |
Data Type |
ENUM
ENABLED REMOVED UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.FeedItemStatusEnum.FeedItemStatus |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | The header of the snippet. This string must not be empty. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.structured_snippet_feed_item.values |
Field description | The values in the snippet. The maximum size of this collection is 10. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | True |
|
extension_feed_item.targeted_ad_group |
Field description | The targeted ad group. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
extension_feed_item.targeted_campaign |
Field description | The targeted campaign. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
extension_feed_item.targeted_geo_target_constant |
Field description | The targeted geo target constant. |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
extension_feed_item.targeted_keyword.match_type |
Field description | The match type of the keyword. |
Category | ATTRIBUTE |
Data Type |
ENUM
BROAD EXACT PHRASE UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.KeywordMatchTypeEnum.KeywordMatchType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.targeted_keyword.text |
Field description | The text of the keyword (at most 80 characters and 10 words). |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.text_message_feed_item.business_name |
Field description | The business name to prepend to the message text. This field is required. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.text_message_feed_item.country_code |
Field description | Uppercase two-letter country code of the advertiser's phone number. This field is required. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.text_message_feed_item.extension_text |
Field description | The message extension_text populated in the messaging app. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.text_message_feed_item.phone_number |
Field description | The advertiser's phone number the message will be sent to. Required. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
extension_feed_item.text_message_feed_item.text |
Field description | The text to show in the ad. This field is required. |
Category | ATTRIBUTE |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.ad_network_type |
Field description | Ad network type. |
Category | SEGMENT |
Data Type |
ENUM
CONTENT GOOGLE_TV MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE
|
Type URL | google.ads.googleads.v16.enums.AdNetworkTypeEnum.AdNetworkType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.click_type |
Field description | Click type. |
Category | SEGMENT |
Data Type |
ENUM
APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES UNKNOWN UNSPECIFIED URL_CLICKS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_END_CAP_CLICKS VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN
|
Type URL | google.ads.googleads.v16.enums.ClickTypeEnum.ClickType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action |
Field description | Resource name of the conversion action. |
Category | SEGMENT |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action_category |
Field description | Conversion action category. |
Category | SEGMENT |
Data Type |
ENUM
ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.ConversionActionCategoryEnum.ConversionActionCategory |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action_name |
Field description | Conversion action name. |
Category | SEGMENT |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.date |
Field description | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.day_of_week |
Field description | Day of the week, for example, MONDAY. |
Category | SEGMENT |
Data Type |
ENUM
FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY
|
Type URL | google.ads.googleads.v16.enums.DayOfWeekEnum.DayOfWeek |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.device |
Field description | Device to which metrics apply. |
Category | SEGMENT |
Data Type |
ENUM
CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.DeviceEnum.Device |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.external_conversion_source |
Field description | External conversion source. |
Category | SEGMENT |
Data Type |
ENUM
AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS
|
Type URL | google.ads.googleads.v16.enums.ExternalConversionSourceEnum.ExternalConversionSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.interaction_on_this_extension |
Field description | Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. |
Category | SEGMENT |
Data Type | BOOLEAN |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month |
Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month_of_year |
Field description | Month of the year, for example, January. |
Category | SEGMENT |
Data Type |
ENUM
APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.MonthOfYearEnum.MonthOfYear |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.quarter |
Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.slot |
Field description | Position of the ad. |
Category | SEGMENT |
Data Type |
ENUM
CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v16.enums.SlotEnum.Slot |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.week |
Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.year |
Field description | Year, formatted as yyyy. |
Category | SEGMENT |
Data Type | INT32 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.absolute_top_impression_percentage |
Field description | Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions |
Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_click_to_call |
Field description | The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_directions |
Field description | The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_interactions_rate |
Field description | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
|
Field description | The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_order |
Field description | The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_other_engagement |
Field description | The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_store_visit |
Field description | Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_store_website |
Field description | The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_value |
Field description | The value of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpc |
Field description | The total cost of all clicks divided by the total number of clicks received. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpm |
Field description | Average cost-per-thousand impressions (CPM). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpv |
Field description | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.clicks |
Field description | The number of clicks. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions |
Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_from_interactions_rate |
Field description | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_value |
Field description | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_micros |
Field description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_all_conversions |
Field description | The cost of ad interactions divided by all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_conversion |
Field description | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cross_device_conversions |
Field description | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.ctr |
Field description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.impressions |
Field description | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.message_chat_rate |
Field description | Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.message_chats |
Field description | Number of message chats initiated for Click To Message impressions that were message tracking eligible. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.message_impressions |
Field description | Number of Click To Message impressions that were message tracking eligible. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.phone_calls |
Field description | Number of offline phone calls. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.phone_impressions |
Field description | Number of offline phone impressions. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.phone_through_rate |
Field description | Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.top_impression_percentage |
Field description | The percent of your ad impressions that are shown adjacent to the top organic search results. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_all_conversions |
Field description | The value of all conversions divided by the number of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_conversion |
Field description | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.video_view_rate |
Field description | The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.video_views |
Field description | The number of times your video ads were viewed. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|