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conversion_action

The conversion action referenced in the query.

Selectable With

Attributed resources

Fields from the following resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics:

conversion_action.app_id

Field descriptionApp ID for an app conversion action.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.attribution_model_settings.attribution_model

Field descriptionThe attribution model type of this conversion action.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.AttributionModelEnum.AttributionModel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.attribution_model_settings.data_driven_model_status

Field descriptionThe status of the data-driven attribution model for the conversion action.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.DataDrivenModelStatusEnum.DataDrivenModelStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.category

Field descriptionThe category of conversions reported for this conversion action.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.click_through_lookback_window_days

Field descriptionThe maximum number of days that may elapse between an interaction (e.g., a click) and a conversion event.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.counting_type

Field descriptionHow to count conversion events for the conversion action.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.ConversionActionCountingTypeEnum.ConversionActionCountingType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.id

Field descriptionThe ID of the conversion action.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.include_in_conversions_metric

Field descriptionWhether this conversion action should be included in the "conversions" metric.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.name

Field descriptionThe name of the conversion action. This field is required and should not be empty when creating new conversion actions.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.owner_customer

Field descriptionThe resource name of the conversion action owner customer, or null if this is a system-defined conversion action.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.phone_call_duration_seconds

Field descriptionThe phone call duration in seconds after which a conversion should be reported for this conversion action. The value must be between 0 and 10000, inclusive.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.resource_name

Field descriptionThe resource name of the conversion action. Conversion action resource names have the form: `customers/{customer_id}/conversionActions/{conversion_action_id}`
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

conversion_action.status

Field descriptionThe status of this conversion action for conversion event accrual.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.ConversionActionStatusEnum.ConversionActionStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.tag_snippets

Field descriptionThe snippets used for tracking conversions.
CategoryATTRIBUTE
Data Type MESSAGE
Type URLgoogle.ads.googleads.v1.common.TagSnippet
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

conversion_action.type

Field descriptionThe type of this conversion action.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.ConversionActionTypeEnum.ConversionActionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.always_use_default_value

Field descriptionControls whether the default value and default currency code are used in place of the value and currency code specified in conversion events for this conversion action.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.default_currency_code

Field descriptionThe currency code to use when conversion events for this conversion action are sent with an invalid or missing currency code, or when this conversion action is configured to always use the default value.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.value_settings.default_value

Field descriptionThe value to use when conversion events for this conversion action are sent with an invalid, disallowed or missing value, or when this conversion action is configured to always use the default value.
CategoryATTRIBUTE
Data Type DOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

conversion_action.view_through_lookback_window_days

Field descriptionThe maximum number of days which may elapse between an impression and a conversion without an interaction.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

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