distance_view.distance_bucket |
Field description | Output only. Grouping of user distance from location extensions. |
Category | ATTRIBUTE |
Data Type |
ENUM
BEYOND_40MILES BEYOND_65KM UNKNOWN UNSPECIFIED WITHIN_0_7MILES WITHIN_10KM WITHIN_10MILES WITHIN_15KM WITHIN_15MILES WITHIN_1KM WITHIN_1MILE WITHIN_20KM WITHIN_20MILES WITHIN_25KM WITHIN_25MILES WITHIN_30KM WITHIN_30MILES WITHIN_35KM WITHIN_35MILES WITHIN_40KM WITHIN_40MILES WITHIN_45KM WITHIN_50KM WITHIN_55KM WITHIN_5KM WITHIN_5MILES WITHIN_60KM WITHIN_65KM WITHIN_700M
|
Type URL | google.ads.googleads.v18.enums.DistanceBucketEnum.DistanceBucket |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
distance_view.metric_system |
Field description | Output only. True if the DistanceBucket is using the metric system, false otherwise. |
Category | ATTRIBUTE |
Data Type | BOOLEAN |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
distance_view.resource_name |
Field description | Output only. The resource name of the distance view. Distance view resource names have the form: customers/{customer_id}/distanceViews/1~{distance_bucket} |
Category | ATTRIBUTE |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | False |
Repeated | False |
|
segments.ad_network_type |
Field description | Ad network type. |
Category | SEGMENT |
Data Type |
ENUM
CONTENT GOOGLE_OWNED_CHANNELS GOOGLE_TV MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE
|
Type URL | google.ads.googleads.v18.enums.AdNetworkTypeEnum.AdNetworkType |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action |
Field description | Resource name of the conversion action. |
Category | SEGMENT |
Data Type | RESOURCE_NAME |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action_category |
Field description | Conversion action category. |
Category | SEGMENT |
Data Type |
ENUM
ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.ConversionActionCategoryEnum.ConversionActionCategory |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.conversion_action_name |
Field description | Conversion action name. |
Category | SEGMENT |
Data Type | STRING |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.date |
Field description | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.day_of_week |
Field description | Day of the week, for example, MONDAY. |
Category | SEGMENT |
Data Type |
ENUM
FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY
|
Type URL | google.ads.googleads.v18.enums.DayOfWeekEnum.DayOfWeek |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.device |
Field description | Device to which metrics apply. |
Category | SEGMENT |
Data Type |
ENUM
CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.DeviceEnum.Device |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.external_conversion_source |
Field description | External conversion source. |
Category | SEGMENT |
Data Type |
ENUM
AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS
|
Type URL | google.ads.googleads.v18.enums.ExternalConversionSourceEnum.ExternalConversionSource |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month |
Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.month_of_year |
Field description | Month of the year, for example, January. |
Category | SEGMENT |
Data Type |
ENUM
APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED
|
Type URL | google.ads.googleads.v18.enums.MonthOfYearEnum.MonthOfYear |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.quarter |
Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.week |
Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
Category | SEGMENT |
Data Type | DATE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
segments.year |
Field description | Year, formatted as yyyy. |
Category | SEGMENT |
Data Type | INT32 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions |
Field description | The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_from_interactions_rate |
Field description | All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.all_conversions_value |
Field description | The value of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpc |
Field description | The total cost of all clicks divided by the total number of clicks received. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.average_cpm |
Field description | Average cost-per-thousand impressions (CPM). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.clicks |
Field description | The number of clicks. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions |
Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_from_interactions_rate |
Field description | Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.conversions_value |
Field description | The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_micros |
Field description | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_all_conversions |
Field description | The cost of ad interactions divided by all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cost_per_conversion |
Field description | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.cross_device_conversions |
Field description | Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.ctr |
Field description | The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.impressions |
Field description | Count of how often your ad has appeared on a search results page or website on the Google Network. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_all_conversions |
Field description | The value of all conversions divided by the number of all conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.value_per_conversion |
Field description | The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
Category | METRIC |
Data Type | DOUBLE |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|
metrics.view_through_conversions |
Field description | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. |
Category | METRIC |
Data Type | INT64 |
Type URL | N/A |
Filterable | True |
Selectable | True |
Sortable | True |
Repeated | False |
|