customer

A customer.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of customer. However, when you specify customer in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when customer is specified in the FROM clause.

Is customer specified in the FROM clause of your query?

 Resource fields
auto_tagging_enabled
call_reporting_setting.call_conversion_action
call_reporting_setting.call_conversion_reporting_enabled
call_reporting_setting.call_reporting_enabled
conversion_tracking_setting.accepted_customer_data_terms
conversion_tracking_setting.conversion_tracking_id
conversion_tracking_setting.conversion_tracking_status
conversion_tracking_setting.cross_account_conversion_tracking_id
conversion_tracking_setting.enhanced_conversions_for_leads_enabled
conversion_tracking_setting.google_ads_conversion_customer
currency_code
customer_agreement_setting.accepted_lead_form_terms
descriptive_name
final_url_suffix
has_partners_badge
id
image_asset_auto_migration_done
image_asset_auto_migration_done_date_time
local_services_settings.granular_insurance_statuses
local_services_settings.granular_license_statuses
location_asset_auto_migration_done
location_asset_auto_migration_done_date_time
manager
optimization_score
optimization_score_weight
pay_per_conversion_eligibility_failure_reasons
remarketing_setting.google_global_site_tag
resource_name
status
test_account
time_zone
tracking_url_template
 Segments
ad_network_type
auction_insight_domain
click_type
conversion_action
conversion_action_category
conversion_action_name
conversion_adjustment
conversion_attribution_event_type
conversion_lag_bucket
conversion_or_adjustment_lag_bucket
conversion_value_rule_primary_dimension
date
day_of_week
device
external_conversion_source
geo_target_airport
geo_target_city
geo_target_metro
geo_target_region
hour
month
month_of_year
new_versus_returning_customers
product_aggregator_id
product_brand
product_category_level1
product_category_level2
product_category_level3
product_category_level4
product_category_level5
product_channel
product_channel_exclusivity
product_condition
product_country
product_custom_attribute0
product_custom_attribute1
product_custom_attribute2
product_custom_attribute3
product_custom_attribute4
product_item_id
product_language
product_merchant_id
product_store_id
product_title
product_type_l1
product_type_l2
product_type_l3
product_type_l4
product_type_l5
quarter
recommendation_type
search_engine_results_page_type
sk_ad_network_ad_event_type
sk_ad_network_attribution_credit
sk_ad_network_coarse_conversion_value
sk_ad_network_conversion_value
sk_ad_network_postback_sequence_index
sk_ad_network_source_app.sk_ad_network_source_app_id
sk_ad_network_source_domain
sk_ad_network_source_type
sk_ad_network_user_type
slot
week
year
 Metrics
absolute_top_impression_percentage
active_view_cpm
active_view_ctr
active_view_impressions
active_view_measurability
active_view_measurable_cost_micros
active_view_measurable_impressions
active_view_viewability
all_conversions
all_conversions_by_conversion_date
all_conversions_from_click_to_call
all_conversions_from_directions
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_from_location_asset_click_to_call
all_conversions_from_location_asset_directions
all_conversions_from_location_asset_menu
all_conversions_from_location_asset_order
all_conversions_from_location_asset_other_engagement
all_conversions_from_location_asset_store_visits
all_conversions_from_location_asset_website
all_conversions_from_menu
all_conversions_from_order
all_conversions_from_other_engagement
all_conversions_from_store_visit
all_conversions_from_store_website
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
all_new_customer_lifetime_value
auction_insight_search_absolute_top_impression_percentage
auction_insight_search_impression_share
auction_insight_search_outranking_share
auction_insight_search_overlap_rate
auction_insight_search_position_above_rate
auction_insight_search_top_impression_percentage
average_cart_size
average_cost
average_cpc
average_cpe
average_cpm
average_cpv
average_order_value_micros
average_page_views
average_time_on_site
benchmark_average_max_cpc
biddable_app_install_conversions
biddable_app_post_install_conversions
bounce_rate
clicks
content_budget_lost_impression_share
content_impression_share
content_rank_lost_impression_share
conversion_last_conversion_date
conversion_last_received_request_date_time
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_micros
cost_of_goods_sold_micros
cost_per_all_conversions
cost_per_conversion
cost_per_current_model_attributed_conversion
cross_device_conversions
cross_sell_cost_of_goods_sold_micros
cross_sell_gross_profit_micros
cross_sell_revenue_micros
cross_sell_units_sold
ctr
current_model_attributed_conversions
current_model_attributed_conversions_from_interactions_rate
current_model_attributed_conversions_from_interactions_value_per_interaction
current_model_attributed_conversions_value
current_model_attributed_conversions_value_per_cost
eligible_impressions_from_location_asset_store_reach
engagement_rate
engagements
gmail_forwards
gmail_saves
gmail_secondary_clicks
gross_profit_margin
gross_profit_micros
historical_creative_quality_score
historical_landing_page_quality_score
historical_quality_score
historical_search_predicted_ctr
impressions
interaction_event_types
interaction_rate
interactions
invalid_click_rate
invalid_clicks
lead_cost_of_goods_sold_micros
lead_gross_profit_micros
lead_revenue_micros
lead_units_sold
new_customer_lifetime_value
optimization_score_uplift
optimization_score_url
orders
percent_new_visitors
phone_calls
phone_impressions
phone_through_rate
relative_ctr
revenue_micros
search_absolute_top_impression_share
search_budget_lost_absolute_top_impression_share
search_budget_lost_impression_share
search_budget_lost_top_impression_share
search_click_share
search_exact_match_impression_share
search_impression_share
search_rank_lost_absolute_top_impression_share
search_rank_lost_impression_share
search_rank_lost_top_impression_share
search_top_impression_share
sk_ad_network_installs
sk_ad_network_total_conversions
top_impression_percentage
units_sold
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date
value_per_current_model_attributed_conversion
video_quartile_p100_rate
video_quartile_p25_rate
video_quartile_p50_rate
video_quartile_p75_rate
video_view_rate
video_views
view_through_conversions
view_through_conversions_from_location_asset_click_to_call
view_through_conversions_from_location_asset_directions
view_through_conversions_from_location_asset_menu
view_through_conversions_from_location_asset_order
view_through_conversions_from_location_asset_other_engagement
view_through_conversions_from_location_asset_store_visits
view_through_conversions_from_location_asset_website

customer.auto_tagging_enabled

Field descriptionWhether auto-tagging is enabled for the customer.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.call_reporting_setting.call_conversion_action

Field descriptionCustomer-level call conversion action to attribute a call conversion to. If not set a default conversion action is used. Only in effect when call_conversion_reporting_enabled is set to true.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.call_reporting_setting.call_conversion_reporting_enabled

Field descriptionWhether to enable call conversion reporting.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.call_reporting_setting.call_reporting_enabled

Field descriptionEnable reporting of phone call events by redirecting them through Google System.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.conversion_tracking_setting.accepted_customer_data_terms

Field descriptionOutput only. Whether the customer has accepted customer data terms. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only. For more information, see https://support.google.com/adspolicy/answer/7475709.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

customer.conversion_tracking_setting.conversion_tracking_id

Field descriptionOutput only. The conversion tracking id used for this account. This id doesn't indicate whether the customer uses conversion tracking (conversion_tracking_status does). This field is read-only.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

customer.conversion_tracking_setting.conversion_tracking_status

Field descriptionOutput only. Conversion tracking status. It indicates whether the customer is using conversion tracking, and who is the conversion tracking owner of this customer. If this customer is using cross-account conversion tracking, the value returned will differ based on the login-customer-id of the request.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v15.enums.ConversionTrackingStatusEnum.ConversionTrackingStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.conversion_tracking_setting.cross_account_conversion_tracking_id

Field descriptionOutput only. The conversion tracking id of the customer's manager. This is set when the customer is opted into cross account conversion tracking, and it overrides conversion_tracking_id. This field can only be managed through the Google Ads UI. This field is read-only.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.conversion_tracking_setting.enhanced_conversions_for_leads_enabled

Field descriptionOutput only. Whether the customer is opted-in for enhanced conversions for leads. If using cross-account conversion tracking, this value is inherited from the manager. This field is read-only.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

customer.conversion_tracking_setting.google_ads_conversion_customer

Field descriptionOutput only. The resource name of the customer where conversions are created and managed. This field is read-only.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

customer.currency_code

Field descriptionImmutable. The currency in which the account operates. A subset of the currency codes from the ISO 4217 standard is supported.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.customer_agreement_setting.accepted_lead_form_terms

Field descriptionOutput only. Whether the customer has accepted lead form term of service.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.descriptive_name

Field descriptionOptional, non-unique descriptive name of the customer.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.final_url_suffix

Field descriptionThe URL template for appending params to the final URL. Only mutable in an update operation.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.has_partners_badge

Field descriptionOutput only. Whether the Customer has a Partners program badge. If the Customer is not associated with the Partners program, this will be false. For more information, see https://support.google.com/partners/answer/3125774.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.id

Field descriptionOutput only. The ID of the customer.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.image_asset_auto_migration_done

Field descriptionOutput only. True if feed based image has been migrated to asset based image.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.image_asset_auto_migration_done_date_time

Field descriptionOutput only. Timestamp of migration from feed based image to asset base image in yyyy-MM-dd HH:mm:ss format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.local_services_settings.granular_insurance_statuses

Field descriptionOutput only. A read-only list of geo vertical level insurance statuses.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v15.resources.GranularInsuranceStatus
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

customer.local_services_settings.granular_license_statuses

Field descriptionOutput only. A read-only list of geo vertical level license statuses.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v15.resources.GranularLicenseStatus
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

customer.location_asset_auto_migration_done

Field descriptionOutput only. True if feed based location has been migrated to asset based location.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.location_asset_auto_migration_done_date_time

Field descriptionOutput only. Timestamp of migration from feed based location to asset base location in yyyy-MM-dd HH:mm:ss format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.manager

Field descriptionOutput only. Whether the customer is a manager.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.optimization_score

Field descriptionOutput only. Optimization score of the customer. Optimization score is an estimate of how well a customer's campaigns are set to perform. It ranges from 0% (0.0) to 100% (1.0). This field is null for all manager customers, and for unscored non-manager customers. See "About optimization score" at https://support.google.com/google-ads/answer/9061546. This field is read-only.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.optimization_score_weight

Field descriptionOutput only. Optimization score weight of the customer. Optimization score weight can be used to compare/aggregate optimization scores across multiple non-manager customers. The aggregate optimization score of a manager is computed as the sum over all of their customers of Customer.optimization_score * Customer.optimization_score_weight. This field is 0 for all manager customers, and for unscored non-manager customers. This field is read-only.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.pay_per_conversion_eligibility_failure_reasons

Field descriptionOutput only. Reasons why the customer is not eligible to use PaymentMode.CONVERSIONS. If the list is empty, the customer is eligible. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v15.enums.CustomerPayPerConversionEligibilityFailureReasonEnum.CustomerPayPerConversionEligibilityFailureReason
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

customer.remarketing_setting.google_global_site_tag

Field descriptionOutput only. The Google tag.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableTrue
RepeatedFalse

customer.resource_name

Field descriptionImmutable. The resource name of the customer. Customer resource names have the form: customers/{customer_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

customer.status

Field descriptionOutput only. The status of the customer.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v15.enums.CustomerStatusEnum.CustomerStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.test_account

Field descriptionOutput only. Whether the customer is a test account.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.time_zone

Field descriptionImmutable. The local timezone ID of the customer.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

customer.tracking_url_template

Field descriptionThe URL template for constructing a tracking URL out of parameters. Only mutable in an update operation.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.ad_network_type

Field descriptionAd network type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.auction_insight_domain

Field descriptionDomain (visible URL) of a participant in the Auction Insights report.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableFalse
SelectableTrue
SortableTrue
RepeatedFalse

segments.click_type

Field descriptionClick type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ClickTypeEnum.ClickType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_adjustment

Field descriptionThis segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
CategorySEGMENT
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_attribution_event_type

Field descriptionConversion attribution event type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ConversionLagBucketEnum.ConversionLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_or_adjustment_lag_bucket

Field descriptionAn enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_value_rule_primary_dimension

Field descriptionPrimary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ConversionValueRulePrimaryDimensionEnum.ConversionValueRulePrimaryDimension
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.day_of_week

Field descriptionDay of the week, for example, MONDAY.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.device

Field descriptionDevice to which metrics apply.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.external_conversion_source

Field descriptionExternal conversion source.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_airport

Field descriptionResource name of the geo target constant that represents an airport.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_city

Field descriptionResource name of the geo target constant that represents a city.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_metro

Field descriptionResource name of the geo target constant that represents a metro.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.geo_target_region

Field descriptionResource name of the geo target constant that represents a region.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hour

Field descriptionHour of day as a number between 0 and 23, inclusive.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month_of_year

Field descriptionMonth of the year, for example, January.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.new_versus_returning_customers

Field descriptionThis is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ConvertingUserPriorEngagementTypeAndLtvBucketEnum.ConvertingUserPriorEngagementTypeAndLtvBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_aggregator_id

Field descriptionAggregator ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_brand

Field descriptionBrand of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_category_level1

Field descriptionCategory (level 1) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level2

Field descriptionCategory (level 2) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level3

Field descriptionCategory (level 3) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level4

Field descriptionCategory (level 4) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_category_level5

Field descriptionCategory (level 5) of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

segments.product_channel

Field descriptionChannel of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ProductChannelEnum.ProductChannel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_channel_exclusivity

Field descriptionChannel exclusivity of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_condition

Field descriptionCondition of the product.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.ProductConditionEnum.ProductCondition
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_country

Field descriptionResource name of the geo target constant for the country of sale of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute0

Field descriptionCustom attribute 0 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute1

Field descriptionCustom attribute 1 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute2

Field descriptionCustom attribute 2 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute3

Field descriptionCustom attribute 3 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_custom_attribute4

Field descriptionCustom attribute 4 of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_item_id

Field descriptionItem ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_language

Field descriptionResource name of the language constant for the language of the product.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_merchant_id

Field descriptionMerchant ID of the product.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_store_id

Field descriptionStore ID of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_title

Field descriptionTitle of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l1

Field descriptionType (level 1) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l2

Field descriptionType (level 2) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l3

Field descriptionType (level 3) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l4

Field descriptionType (level 4) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.product_type_l5

Field descriptionType (level 5) of the product.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.recommendation_type

Field descriptionRecommendation type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.RecommendationTypeEnum.RecommendationType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.search_engine_results_page_type

Field descriptionType of the search engine results page.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.SearchEngineResultsPageTypeEnum.SearchEngineResultsPageType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_ad_event_type

Field descriptioniOS Store Kit Ad Network ad event type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.SkAdNetworkAdEventTypeEnum.SkAdNetworkAdEventType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_attribution_credit

Field descriptioniOS Store Kit Ad Network attribution credit
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.SkAdNetworkAttributionCreditEnum.SkAdNetworkAttributionCredit
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_coarse_conversion_value

Field descriptioniOS Store Kit Ad Network coarse conversion value.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.SkAdNetworkCoarseConversionValueEnum.SkAdNetworkCoarseConversionValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_conversion_value

Field descriptioniOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_postback_sequence_index

Field descriptioniOS Store Kit Ad Network postback sequence index.
CategorySEGMENT
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_source_app.sk_ad_network_source_app_id

Field descriptionApp id where the ad that drove the iOS Store Kit Ad Network install was shown.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_source_domain

Field descriptionWebsite where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_source_type

Field descriptionThe source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.sk_ad_network_user_type

Field descriptioniOS Store Kit Ad Network user type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.SkAdNetworkUserTypeEnum.SkAdNetworkUserType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.slot

Field descriptionPosition of the ad.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v15.enums.SlotEnum.Slot
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.absolute_top_impression_percentage

Field descriptionSearch absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.active_view_cpm

Field descriptionAverage cost of viewable impressions (active_view_impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.active_view_ctr

Field descriptionActive view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.active_view_impressions

Field descriptionA measurement of how often your ad has become viewable on a Display Network site.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.active_view_measurability

Field descriptionThe ratio of impressions that could be measured by Active View over the number of served impressions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.active_view_measurable_cost_micros

Field descriptionThe cost of the impressions you received that were measurable by Active View.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.active_view_measurable_impressions

Field descriptionThe number of times your ads are appearing on placements in positions where they can be seen.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.active_view_viewability

Field descriptionThe percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_by_conversion_date

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_click_to_call

Field descriptionThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_directions

Field descriptionThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_interactions_rate

Field descriptionAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_interactions_value_per_interaction

Field descriptionThe value of all conversions from interactions divided by the total number of interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_click_to_call

Field descriptionNumber of call button clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_directions

Field descriptionNumber of driving directions clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_menu

Field descriptionNumber of menu link clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_order

Field descriptionNumber of order clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_other_engagement

Field descriptionNumber of other types of local action clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_store_visits

Field descriptionEstimated number of visits to the store after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_location_asset_website

Field descriptionNumber of website URL clicks on any location surface after a chargeable ad event (click or impression). This measure is coming from Asset based location.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_menu

Field descriptionThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_order

Field descriptionThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_other_engagement

Field descriptionThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_store_visit

Field descriptionEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_store_website

Field descriptionThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value

Field descriptionThe value of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value_by_conversion_date

Field descriptionThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value_per_cost

Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_new_customer_lifetime_value

Field descriptionAll of new customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for both biddable and non-biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "all_conversions_value". See https://support.google.com/google-ads/answer/12080169 for more details.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.auction_insight_search_absolute_top_impression_percentage

Field descriptionThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed in the most prominent position on the search results page. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.auction_insight_search_impression_share

Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.auction_insight_search_outranking_share

Field descriptionThis metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.auction_insight_search_overlap_rate

Field descriptionThis metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.auction_insight_search_position_above_rate

Field descriptionThis metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.auction_insight_search_top_impression_percentage

Field descriptionThis metric is part of the Auction Insights report, and tells how often the ads of another participant showed adjacent to the top organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cart_size

Field descriptionAverage cart size is the average number of products in each order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average cart size is the total number of products sold divided by the total number of orders you received. Example: You received 2 orders, the first included 3 products and the second included 2. The average cart size is 2.5 products = (3+2)/2. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cost

Field descriptionThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpc

Field descriptionThe total cost of all clicks divided by the total number of clicks received.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpe

Field descriptionThe average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpm

Field descriptionAverage cost-per-thousand impressions (CPM).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpv

Field descriptionThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_order_value_micros

Field descriptionAverage order value is the average revenue you made per order attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Average order value is the total revenue from your orders divided by the total number of orders. Example: You received 3 orders which made $10, $15 and $20 worth of revenue. The average order value is $15 = ($10 + $15 + $20)/3. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_page_views

Field descriptionAverage number of pages viewed per session.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_time_on_site

Field descriptionTotal duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.benchmark_average_max_cpc

Field descriptionAn indication of how other advertisers are bidding on similar products.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.biddable_app_install_conversions

Field descriptionNumber of app installs.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.biddable_app_post_install_conversions

Field descriptionNumber of in-app actions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.bounce_rate

Field descriptionPercentage of clicks where the user only visited a single page on your site. Imported from Google Analytics.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.clicks

Field descriptionThe number of clicks.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.content_budget_lost_impression_share

Field descriptionThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.content_impression_share

Field descriptionThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.content_rank_lost_impression_share

Field descriptionThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversion_last_conversion_date

Field descriptionThe date of the most recent conversion for this conversion action. The date is in the customer's time zone.
CategoryMETRIC
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversion_last_received_request_date_time

Field descriptionThe last date/time a conversion tag for this conversion action successfully fired and was seen by Google Ads. This firing event may not have been the result of an attributable conversion (for example, because the tag was fired from a browser that did not previously click an ad from an appropriate advertiser). The date/time is in the customer's time zone.
CategoryMETRIC
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_by_conversion_date

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_from_interactions_rate

Field descriptionConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_from_interactions_value_per_interaction

Field descriptionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value

Field descriptionThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value_by_conversion_date

Field descriptionThe value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value_per_cost

Field descriptionThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_micros

Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_of_goods_sold_micros

Field descriptionCost of goods sold (COGS) is the total cost of the products you sold in orders attributed to your ads. How it works: You can add a cost of goods sold value to every product in Merchant Center. If you report conversions with cart data, the products you sold are matched with their cost of goods sold value and this can be used to calculate the gross profit you made on each order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cost of goods sold for this order is $8 = $3 + $5. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_all_conversions

Field descriptionThe cost of ad interactions divided by all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_conversion

Field descriptionThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_current_model_attributed_conversion

Field descriptionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_device_conversions

Field descriptionConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_sell_cost_of_goods_sold_micros

Field descriptionCross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_sell_gross_profit_micros

Field descriptionCross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_sell_revenue_micros

Field descriptionCross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_sell_units_sold

Field descriptionCross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.ctr

Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.current_model_attributed_conversions

Field descriptionShows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.current_model_attributed_conversions_from_interactions_rate

Field descriptionCurrent model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.current_model_attributed_conversions_from_interactions_value_per_interaction

Field descriptionThe value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.current_model_attributed_conversions_value

Field descriptionThe value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.current_model_attributed_conversions_value_per_cost

Field descriptionThe value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.eligible_impressions_from_location_asset_store_reach

Field descriptionNumber of impressions in which the store location was shown or the location was used for targeting. This measure is coming from Asset based location.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.engagement_rate

Field descriptionHow often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.engagements

Field descriptionThe number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gmail_forwards

Field descriptionThe number of times the ad was forwarded to someone else as a message.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gmail_saves

Field descriptionThe number of times someone has saved your Gmail ad to their inbox as a message.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gmail_secondary_clicks

Field descriptionThe number of clicks to the landing page on the expanded state of Gmail ads.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gross_profit_margin

Field descriptionGross profit margin is the percentage gross profit you made from orders attributed to your ads, after taking out the cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. Gross profit margin is the gross profit you made divided by your total revenue and multiplied by 100%. Gross profit margin calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone bought a hat and a shirt in an order on your website. The hat is priced $10 and has a cost of goods sold value of $3. The shirt is priced $20 but has no cost of goods sold value. Gross profit margin for this order will only take into account the hat because it has a cost of goods sold value, so it's 70% = ($10 - $3)/$10 x 100%. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gross_profit_micros

Field descriptionGross profit is the profit you made from orders attributed to your ads minus the cost of goods sold (COGS). How it works: Gross profit is the revenue you made from sales attributed to your ads minus cost of goods sold. Gross profit calculations only include products that have a cost of goods sold value in Merchant Center. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The hat has a cost of goods sold value of $3, but the shirt has no cost of goods sold value. Gross profit for this order will only take into account the hat, so it's $7 = $10 - $3. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.historical_creative_quality_score

Field descriptionThe creative historical quality score.
CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.googleads.v15.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.historical_landing_page_quality_score

Field descriptionThe quality of historical landing page experience.
CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.googleads.v15.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.historical_quality_score

Field descriptionThe historical quality score.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.historical_search_predicted_ctr

Field descriptionThe historical search predicted click through rate (CTR).
CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.googleads.v15.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.impressions

Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.interaction_event_types

Field descriptionThe types of payable and free interactions.
CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.googleads.v15.enums.InteractionEventTypeEnum.InteractionEventType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

metrics.interaction_rate

Field descriptionHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.interactions

Field descriptionThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.invalid_click_rate

Field descriptionThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.invalid_clicks

Field descriptionNumber of clicks Google considers illegitimate and doesn't charge you for.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.lead_cost_of_goods_sold_micros

Field descriptionLead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.lead_gross_profit_micros

Field descriptionLead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.lead_revenue_micros

Field descriptionLead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.lead_units_sold

Field descriptionLead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.new_customer_lifetime_value

Field descriptionNew customers' lifetime conversion value. If you have set up customer acquisition goal at either account level or campaign level, this will include the additional conversion value from new customers for biddable conversions. If your campaign has adopted the customer acquisition goal and selected "bid higher for new customers", these values will be included in "conversions_value" for optimization. See https://support.google.com/google-ads/answer/12080169 for more details.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.optimization_score_uplift

Field descriptionTotal optimization score uplift of all recommendations.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.optimization_score_url

Field descriptionURL for the optimization score page in the Google Ads web interface. This metric can be selected from customer or campaign, and can be segmented by segments.recommendation_type. For example, SELECT metrics.optimization_score_url, segments.recommendation_type FROM customer will return a URL for each unique (customer, recommendation_type) combination.
CategoryMETRIC
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.orders

Field descriptionOrders is the total number of purchase conversions you received attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. If a conversion is attributed to previous interactions with your ads (clicks for text or Shopping ads, views for video ads etc.) it's counted as an order. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order on your website. Even though they bought 2 products, this would count as 1 order. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.percent_new_visitors

Field descriptionPercentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.phone_calls

Field descriptionNumber of offline phone calls.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.phone_impressions

Field descriptionNumber of offline phone impressions.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.phone_through_rate

Field descriptionNumber of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.relative_ctr

Field descriptionYour clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.revenue_micros

Field descriptionRevenue is the total amount you made from orders attributed to your ads. How it works: You report conversions with cart data for completed purchases on your website. Revenue is the total value of all the orders you received attributed to your ads, minus any discount. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt in an order from your website. The hat is priced $10 and the shirt is priced $20. The entire order has a $5 discount. The revenue from this order is $25 = ($10 + $20) - $5. This metric is only available if you report conversions with cart data.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_absolute_top_impression_share

Field descriptionThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_budget_lost_absolute_top_impression_share

Field descriptionThe number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_budget_lost_impression_share

Field descriptionThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_budget_lost_top_impression_share

Field descriptionThe number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_click_share

Field descriptionThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_exact_match_impression_share

Field descriptionThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_impression_share

Field descriptionThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse