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Put the most valuable parts of email
right at peoples' fingertips*
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Gmail automatically groups and highlights emails in the Promotions tab that people are most likely to engage with.**
Email annotations make it easy to highlight key information like deals, expiration dates, and promo codes.

Adding images to your annotations brings your email messages to life, making them more discoverable and inspiring.
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Success Stories

Hundreds of brands are annotating, including

At the DDMA Email Summit in Amsterdam, we introduced exciting improvements to the Gmail Promotions tab.
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* Only consumers see the new Gmail promotions tab. The experience does not impact Google Workspace users.
** These are not ads and happen automatically based on a number of factors.