مراجعة حدود الحساب

هناك حدود لعدد الكيانات التي يمكن أن تكون نشطة ضمن موارد معيّنة في "مساحة العرض والفيديو 360". إنّ حدود الحسابات هذه هي سخية نسبيًا ونادرًا ما يتم بلوغها، ولكن يمكنك تجنُّب بلوغها بشكل استباقي من خلال اتّخاذ الخطوات الموضّحة في هذا الدليل.

ملاحظة: سيؤدي الطلب الذي يؤدي إلى تجاوز حدّ الكيانات إلى ظهور خطأ.

تتناول هذه الصفحة كيفية الحصول على أعداد الكيانات وتحسينها باستخدام واجهة برمجة التطبيقات Display & Video 360 API.

تدقيق حساب معلِن

يمكن من خلال advertisers.audit استرداد إجمالي عدد الكيانات المستخدَمة التي تساهم في حدود الحساب لمورد معيّن. وتشمل حسابات الكيانات هذه الأنواع التي لا يمكن استرجاعها أو تعديلها من خلال واجهة برمجة التطبيقات، مثل العناصر في Gmail.

في ما يلي مثال على كيفية تدقيق الأعداد الحالية وعرضها لمعلِن معيّن:

Java

// Create read mask to restrict audit results to
// the relevant account limits.
String auditMask = "usedInsertionOrdersCount,usedLineItemsCount,negativeKeywordListsCount";

// Configure the audit request.
Advertisers.Audit request =
    service.advertisers().audit(advertiser-id);

// Set the read mask for the request.
request.setReadMask(auditMask);

// Execute the request.
AuditAdvertiserResponse response = request.execute();

// Print resulting advertiser used entity counts.
System.out.println("Advertiser Audit:");

if (response.getUsedInsertionOrdersCount() != null) {
  System.out.printf("Used Insertion Orders: %s of 9999 \n",
      response.getUsedInsertionOrdersCount());
} else {
  System.out.println("Used Insertion Orders: 0 of 9999");
}

if (response.getUsedLineItemsCount() != null) {
  System.out.printf("Used Line Items: %s of 9999 \n",
      response.getUsedLineItemsCount());
} else {
  System.out.println("Used Line Items: 0 of 9999");
}

if (response.getNegativeKeywordListsCount() != null) {
  System.out.printf("Negative Keyword Lists: %s of 20 \n",
      response.getNegativeKeywordListsCount());
} else {
  System.out.println("Negative Keyword Lists: 0 of 20");
}

Python

# Create read mask to restrict audit results to
# the relevant account limits.
audit_mask = 'usedInsertionOrdersCount,usedLineItemsCount,negativeKeywordListsCount'

# Build and execute request.
response = service.advertisers().audit(
    advertiserId=advertiser-id,
    readMask=audit_mask
).execute()

# Print resulting advertiser used entity counts.
print('Advertiser audit:')

if 'usedInsertionOrdersCount' in response:
  print('Used Insertion Orders: %s of 9999' %
        response['usedInsertionOrdersCount'])
else:
  print('Used Insertion Orders: 0 of 9999')

if 'usedLineItemsCount' in response:
  print('Used Line Items: %s of 9999' % response['usedLineItemsCount'])
else:
  print('Used Line Items: 0 of 9999')

if 'negativeKeywordListsCount' in response:
  print('Negative Keyword Lists: %s of 20' % response['negativeKeywordListsCount'])
else:
  print('Negative Keyword Lists: 0 of 20')

PHP

// Create read mask to restrict audit results to the
// relevant account limits.
$optParams = array(
    'readMask' => 'usedInsertionOrdersCount,usedLineItemsCount,negativeKeywordListsCount'
);

// Call the API, getting the account limit audit counts for the identified
// advertiser.
$response = $this->service->advertisers->audit(
    advertiser-id,
    $optParams
);

# Print resulting advertiser used entity counts.
print('Advertiser audit:\n');

if ($response->getUsedInsertionOrdersCount()) {
    printf(
        'Used Insertion Orders: %s of 9999\n',
        $response->getUsedInsertionOrdersCount()
    );
} else {
    print('Used Insertion Orders: 0 of 9999\n');
}

if ($response->getUsedLineItemsCount()) {
    printf(
        'Used Line Items: %s of 9999\n',
        $response->getUsedLineItemsCount()
    );
} else {
    print('Used Line Items: 0 of 9999\n');
}

if ($response->getNegativeKeywordListsCount()) {
    printf(
        'Negative Keyword Lists: %s of 20\n',
        $response->getNegativeKeywordListsCount()
    );
} else {
    print('Negative Keyword Lists: 0 of 20\n');
}

تحسين أعداد الكيانات

لضمان عدم بلوغ حدود الحسابات، عليك حذف الموارد أو أرشفتها عندما تصبح غير ضرورية.

حذف قوائم الكلمات الرئيسية السلبية غير المستخدَمة

إذا أظهرت تدقيق المعلِن أنّ عدد قوائم الكلمات الرئيسية السلبية ضمن حساب المعلِن يقترب من الحدّ الأقصى، احذِف قوائم الكلمات الرئيسية السلبية التي لا يتم استخدامها لإفساح المجال ل إنشاء قوائم كلمات رئيسية سلبية جديدة.

يمكن تحديد قوائم الكلمات الرئيسية السلبية هذه من خلال مقارنة خيارات استهداف قائمة الكلمات الرئيسية السلبية المحدّدة بقوائم الكلمات الرئيسية السلبية الحالية ثم حذفها باستخدام advertisers.negativeKeywordLists.delete.

في ما يلي مثال على كيفية تحديد وحذف قوائم الكلمات الرئيسية السلبية لمعلِن معيّن والتي لا يتم استخدامها حاليًا:

Java

// Create constants for input variables.
Long ADVERTISER_ID = advertiser-id

// Create empty set for negative keyword lists (NKLs)
// that are currently used in targeting.
Set<String> targetedNKLs = new HashSet<String>();

// Build line item list request
LineItems.List request =
    service
        .advertisers()
        .lineItems()
        .list(ADVERTISER_ID);

// Create the line item list response, assigned targeting option list
// response, and nextPageToken variables.
ListLineItemsResponse response;
ListLineItemAssignedTargetingOptionsResponse atoListResponse;
String nextPageToken = null;

do {
  // Create and execute the list request.
  response = request.setPageToken(nextPageToken).execute();

  // Check if response is empty.
  if (response.isEmpty()) {
    System.out.printf(
        "List request returned no line items for Advertiser ID %s.%n",
        ADVERTISER_ID);
    break;
  }

  // Iterate over retrieved line items and retrieve all assigned negative
  // keyword list targeting.
  for (LineItem lineItem : response.getLineItems()) {
    atoListResponse =
        service
            .advertisers()
            .lineItems()
            .targetingTypes()
            .assignedTargetingOptions()
            .list(
                ADVERTISER_ID,
                lineItem.getLineItemId(),
                "TARGETING_TYPE_NEGATIVE_KEYWORD_LIST"
            ).execute();

    // Check if response is empty.
    if (atoListResponse.isEmpty()) {
      continue;
    }

    // Add all negative keyword list used in targeting to set.
    for (AssignedTargetingOption ato : atoListResponse.getAssignedTargetingOptions()) {
      targetedNKLs.add(ato.getAssignedTargetingOptionId());
    }
  }

  // Update the next page token.
  nextPageToken = response.getNextPageToken();
} while (!Strings.isNullOrEmpty(nextPageToken));

// Retrieve all negative keyword lists under the given advertiser.
ListNegativeKeywordListsResponse nklListResponse =
    service
        .advertisers()
        .negativeKeywordLists()
        .list(
            ADVERTISER_ID
        ).execute();

// Iterate through all available negative keyword lists and delete those
// that are not in the set negative keyword lists used in targeting.
if (nklListResponse.isEmpty()) {
  System.out.printf(
      "Advertiser ID %s has no negative keyword lists.%n",
      ADVERTISER_ID
  );
} else {
  for (NegativeKeywordList nkl : nklListResponse.getNegativeKeywordLists()) {
    if (!targetedNKLs.contains(Long.toString(nkl.getNegativeKeywordListId()))) {
      service
          .advertisers()
          .negativeKeywordLists()
          .delete(
              ADVERTISER_ID,
              nkl.getNegativeKeywordListId()
          ).execute();
      System.out.printf(
          "Unused negative keyword list %s deleted.%n",
          nkl.getNegativeKeywordListId());
    }
  }
}

Python

# Create constants for input variables.
ADVERTISER_ID = advertiser-id

# Create empty set for negative keyword lists (NKLs)
# that are currently used in targeting.
targetedNKLs = set()

# Create the page token variable for list request loop.
nextPageToken = ""

# Iterate through all line items, retrieve their NKL targeting, and save the
# NKLs currently used in targeting.
while True:
  # Request the line items list.
  lineItemListResponse = service.advertisers().lineItems().list(
      advertiserId=ADVERTISER_ID,
      pageToken=nextPageToken
  ).execute()

  # Check if response is empty.
  if not lineItemListResponse:
    print('List request returned no line items for advertiser ID %s.'
          % ADVERTISER_ID)
    break

  # Iterate over retrieved line items.
  for lineItem in lineItemListResponse['lineItems']:
    # Request the NKL targeting assigned to the line item.
    targetingListResponse = service.advertisers().lineItems()\
        .targetingTypes().assignedTargetingOptions().list(
            advertiserId=ADVERTISER_ID,
            lineItemId=lineItem['lineItemId'],
            targetingType="TARGETING_TYPE_NEGATIVE_KEYWORD_LIST"
        ).execute()

    # Check if no NKLs are used in targeting.
    if not targetingListResponse:
      continue

    # Iterate through assigned NKL targeting options, add them to set.
    for targetingOption in targetingListResponse['assignedTargetingOptions']:
      targetedNKLs.add(targetingOption['assignedTargetingOptionId'])

  # Break out of loop if there is no next page.
  if 'nextPageToken' not in lineItemListResponse:
    break

  # Update the next page token.
  nextPageToken = response['nextPageToken']

# Request the NKL list.
nklListResponse = service.advertisers().negativeKeywordLists().list(
    advertiserId=ADVERTISER_ID
).execute()

# Iterate through NKLs under advertiser and delete if they are not present
# in the list of NKLs currently used in targeting.
if not nklListResponse:
  print('Advertiser ID %s has no negative keyword lists.'
        % ADVERTISER_ID)
else:
  for nkl in nklListResponse['negativeKeywordLists']:
    if nkl['negativeKeywordListId'] not in targetedNKLs:
      service.advertisers().negativeKeywordLists().delete(
          advertiserId=ADVERTISER_ID,
          negativeKeywordListId=nkl['negativeKeywordListId']
      ).execute()
      print('Unused negative keyword list %s deleted.' % nkl["name"])

PHP

// Create constants for input variables.
const ADVERTISER_ID = advertiser-id;

// Create empty array for negative keyword lists (NKLs)
// that are currently used in targeting.
$targetedNKLs = array();

// Create the line item list response, assigned targeting option list
//response, and page token variables.
$response = null;
$atoListResponse = null;
$nextPageToken = null;

do {
    // Build the query params for the line item list request
    $optParams = array('pageToken' => $nextPageToken);

    // Call the API, retrieving all line items under the advertiser.
    $response = $this
        ->service
        ->advertisers_lineItems
        ->listAdvertisersLineItems(ADVERTISER_ID, $optParams);

    if (empty($response->getLineItems())) {
        printf(
            "List request returned no line items for Advertiser ID %s.\n",
            ADVERTISER_ID
        );
        break;
    }

    // Iterate over retrieved line items and retrieve all assigned negative
    // keyword list targeting options.
    foreach ($response->getLineItems() as $lineItem) {
        $atoListResponse = $this
            ->service
            ->advertisers_lineItems_targetingTypes_assignedTargetingOptions
            ->listAdvertisersLineItemsTargetingTypesAssignedTargetingOptions(
                ADVERTISER_ID,
                $lineItem->getLineItemId(),
                "TARGETING_TYPE_NEGATIVE_KEYWORD_LIST"
            );

        // Add each negative keyword list ID to array as key to associative
        // array
        foreach ($atoListResponse->getAssignedTargetingOptions() as $option) {
            $targetedNKLs[$option->getAssignedTargetingOptionId()] = true;
        }

    }

    // Update the next page token.
    $nextPageToken = $response->getNextPageToken();

} while (!empty($nextPageToken));

// Call the API, retrieving all negative keyword lists under the advertiser
$nklListResponse = $this
    ->service
    ->advertisers_negativeKeywordLists
    ->listAdvertisersNegativeKeywordLists(ADVERTISER_ID);

// Iterate through existing negative keyword lists and check if they are in
// the associative array of negative keyword lists used in targeting.
// If not, delete the negative keyword list.
if (empty($nklListResponse->getNegativeKeywordLists())) {
    printf(
        "Advertiser ID %s has no negative keyword lists.\n",
        ADVERTISER_ID
    );
} else {
    foreach ($nklListResponse->getNegativeKeywordLists() as $nkl) {
        if (!array_key_exists($nkl->getNegativeKeywordListId(), $targetedNKLs)) {
            $this
                ->service
                ->advertisers_negativeKeywordLists
                ->delete(
                    ADVERTISER_ID,
                    $nkl->getNegativeKeywordListId()
                );
            printf(
                "Unused negative keyword list %s was deleted.\n",
                $nkl->getNegativeKeywordListId()
            );
        }
    }
}