Coming soon: Changes to environment and position targeting in Structured Data Files. Learn more.

Structured Data - v4.2 - Line Items

See the overview for an explanation of format.

FieldRequiredTypeWritableDescription
Line Item IdRequired only when editing existing Line ItemsintegerNoNumeric ID value of the line item. If left blank, a new line item will be created and a unique ID will be assigned. Optionally, when creating new Line Items, you can use a custom identifier for the purpose of assigning TrueView Ad Groups to the new Line Item. The format for a custom identifier is "ext[custom identifier]", for example, ext123. When the file is uploaded and processed, all custom identifiers will be replaced with DBM-assigned IDs and the objects will be associated (for example, Ad Group to Line Item) based on the custom identifiers.
Io IdYesintegerNoNumeric ID value of the insertion order. You can specify a custom identifier (for example, "ext[custom IO identifier]") for an insertion order that you are creating at the same time as this line item.
TypeYesstringYesThe type of entry. Only writable when creating, not editing.
  • Display
  • Video
  • TrueView
  • Audio
SubtypeYesstringYesField required for TrueView line items to distinguish between the Standard and Mobile App Install TrueView formats
  • Simple
  • Mobile App Install
NameYesstringYesThe name of the entry.
TimestampRequired when editing existing entriesintegerNoThe timestamp for the entry, this is used by the system to verify that the entry has not changed between downloading and uploading.
StatusYesstringYesThe status setting for the entry.
  • Active
  • Paused
  • Draft
  • Archived
  • Deleted
Start DateYesstringYesA timestamp for the flight start date of the entry in the format MM/DD/YYYY HH:mm or "Same as Insertion Order" to use the same start date as the parent Insertion Order.
End DateYesstringYesA timestamp for the flight end date of the entry in the format MM/DD/YYYY HH:mm or "Same as Insertion Order" to use the same end date as the parent Insertion Order.
Budget TypeYesstringYesSpecifies whether the budget is monetarily based or impression-based. If the IO for this entry is enabled for auto-budget allocation, you can set this to 'Automatic' to allow DBM to automatically budget for this entry.
  • Amount
  • Impressions
  • Unlimited
  • Automatic
  • TrueView Budget
Budget AmountRequired when "Type" is "Display" or "Video" or "Audio"floatYesA positive budget amount for the budget type. This could be a simple integer impression value, or a float for a currency amount. Currencies will be shown in the advertiser's currency in standard units (not in 1/1,000,000s of a currency unit). If 'Automatic' budget allocation is set on the entry, you can specify a minimum amount to spend (for example, 'spend at least' this amount).
PacingYesstringYesThe time period used to spend to the pacing amount.
  • Daily
  • Monthly
  • Flight
TrueView Line Items can only be 'Daily' or 'Flight'
Pacing RateYesstringYesThe rate of pacing for this entry.
  • ASAP
  • Even
  • Ahead
TrueView Line Items can only be 'ASAP' or 'Even'
Pacing AmountYesfloatYesThe amount to spend per the time period set by the pacing type.
Frequency EnabledYesstringYesEnables/disables impression-based frequency capping on the line item.
  • TRUE
  • FALSE
Frequency ExposuresRequired when "Frequency Enabled" is "TRUE"integerYesA positive integer amount for the number of impressions in a given Frequency Amount, that is, the x in 'Show x impressions over y period'.
Frequency PeriodRequired when "Frequency Enabled" is "TRUE"stringYesSpecifies the time period unit for the frequency cap. For TrueView line items, supported periods are Days, Weeks, Months.
  • Minutes
  • Hours
  • Days
  • Weeks
  • Months
  • Lifetime
Frequency AmountRequired when "Frequency Enabled" is "TRUE"integerYesA positive integer amount for length of time of the Frequency Period type, that is, the y in 'Show x impressions over y period'. This amount is not supported for TrueView line items.
TrueView View Frequency EnabledRequired when "Type" is "TrueView"stringYesEnables/disables view-based frequency capping on the TrueView line item
  • TRUE
  • FALSE
TrueView View Frequency ExposuresRequired when "TrueView View Frequency Enabled" is "TRUE"integerYesA positive integer amount for the number of TrueView views, that is, the x in 'Show x views over the period'
TrueView View Frequency PeriodRequired when "TrueView View Frequency Enabled" is "TRUE"stringYesSpecifies the time period unit for the TrueView view-based frequency cap
  • Days
  • Weeks
  • Months
Partner Revenue ModelYesstringYesA partner revenue model is the mechanism for controlling how revenue is calculated in Bid Manager. Use the partner revenue model to track the markup for your service fees.
  • TMCM - Total Media Cost Markup
  • MCM - Media Cost Markup
  • CPM - Cost Per thousand impressions
Partner Revenue AmountYesfloatYesA positive float value corresponding to the Partner Revenue Model.
Conversion Counting TypeRequired when "Type" is "Display" or "Video" or "Audio"stringYesChoose the kinds of conversions that are counted.
  • Count all
  • Count post-click
  • Count %
Conversion Counting PctRequired when "Type" is "Display" or "Video" or "Audio"floatYesSpecify the % for 'Count %' Conversion Counting Type. Format the % as a float (3.123% = 3.123), with precision limited to the thousands (3 decimal places).
Conversion Floodlight Activity IdsNostring, list of listsYesSpecify the conversion Floodlight activities as a list of lists. Each activity is specified as an activity ID, post-view window (in minutes) and post-click window (in minutes). List format = (Pixel.dcm_floodlight_id; view_window_minutes; click_window_minutes;).
FeesNostring, list of listsYesAll fees for this entry. List format = (Fee category; Fee amount; Fee type; Invoiced;).
  • Fee category
    • CPM
    • Media
  • Fee amount
    • Float
    • Pct as float
  • Fee type
    • (string, see table in fees)
  • Invoiced
    • True
    • False
    • blank

Example '(CPM; 2; Display & Video 360 Fee; False) ; (Media; 13; Default; True);'
Acceptable values are provided in the following table:

Fee categoryFee TypeInvoiced option
CPM/MediaDefaultNot permitted (leave blank)
CPM/MediaThird-Party Ad ServerNot permitted (leave blank)
CPM/MediaDoubleVerifyPermitted (True/False)
CPM/MediaAdsafeNot permitted (leave blank)
CPM/MediaAdxposeNot permitted (leave blank)
CPM/MediaVizuNot permitted (leave blank)
CPM/MediaAggregate KnowledgeNot permitted (leave blank)
CPM/MediaTeracentNot permitted (leave blank)
CPM/MediaEvidonNot permitted (leave blank)
CPM/MediaAgency Trading Desk FeeNot permitted (leave blank)
CPM/MediaAdlooxPermitted (True/False)
CPMShopLocalRequired (True)
CPMTrustMetricsNot permitted (leave blank)
CPMIntegral Ad Science VideoPermitted (True/False)
CPMMOAT VideoNot permitted (leave blank)
MediaDisplay & Video 360 FeeRequired (True)
MediaMedia Cost DataNot permitted (leave blank)
CPMPremium FeesNot permitted (leave blank)
Integration CodeNostringYesAn optional code for tracking purposes.
DetailsNostringYesEntry details in string format.
Bid Strategy TypeRequired when "Type" is "Display" or "Video" or "Audio"stringYes Select one of the applicable bid strategies:
  • Minimize: While spending the full budget, minimize CPA/CPC
  • Maximize: While spending the full budget, maximize Impression Value or Quality Impression
  • Beat: Meet or beat a goal of X CPA/CPC
  • Optimize vCPM: Optimize for viewable CPM bid of X
  • Fixed: Specify a fixed bid of X
Bid Strategy ValueRequired unless "Bid Strategy Type" is "Minimize", "Maximize" or "Type" is "TrueView"floatYesFor Beat, Optimize VCPM, Fixed strategy types, choose a value for the goal bid.
Note that no Bid Strategy Value is required for the Bid Strategy Type 'Minimize' or 'Maximize'
Bid Strategy UnitRequired when "Bid Strategy Type" is "Beat" ,"Minimize" or "Maximize"stringYesFor Beat, Minimize or Maximize strategy types, select the corresponding unit:
  • CPA
  • CPC
  • custom impr. value/cost
  • CIVA
  • IVO_TEN
  • AV_VIEWED
  • INCREMENTAL_CONVERSIONS
Bid Strategy Do Not ExceedRequired when "Type" is "Display" or "Video" or "Audio"floatYesSet a 'do not exceed' CPM value. If 0, 'do not exceed' is not enabled. This is available only if the Bid Strategy is 'Minimize', 'Maximize' or 'Beat'.
Creative AssignmentsNostring, listYesList of Creative IDs to assign to the entry. List format = (Creative.common_data.id;Creative.common_data_id;etc.).

On upload, users can also include Campaign Manager Placement IDs. Placement IDs should be preceded by the letters 'CM', ex 'CM789'.
Ex. (123;CM789;).
Geography Targeting - IncludeNostring, listYesList of geographies to include in targeting. List format = (GeoLocation.id; GeoLocation.id;etc.).
Geography Targeting - ExcludeNostring, listYesList of geographies to exclude in targeting. List format = (GeoLocation.id;GeoLocation.id; etc.).
Language Targeting - IncludeNostring, listYesList of languages to include in targeting. List format = (Language.id;Language.id;etc.).
Language Targeting - ExcludeNostring, listYesList of languages to exclude in targeting. List format = (Language.id;Language.id;etc.).
Device Targeting - IncludeNostring, listYesList of devices to include in targeting. List format = (DeviceCriteria.id;DeviceCriteria.id;etc.).
Device Targeting - ExcludeNostring, listYesList of devices to exclude in targeting. List format = (DeviceCriteria.id;DeviceCriteria.id;etc.).
Browser Targeting - IncludeNostring, listYesList of browser to include in targeting. List format = (Browser.id;Browser.id;etc.).
Browser Targeting - ExcludeNostring, listYesList of browser to exclude in targeting. List format = (Browser.id;Browser.id;etc.).
Digital Content Labels - ExcludeNostring, listYesList of the digital content labels to exclude. List format = (G;PG; etc.).
  • G
  • PG
  • T
  • MA
  • ?
Brand Safety Sensitivity SettingNostringYesChoose the sensitivity setting to block inventory based on the subject matter of its surrounding content.
  • Do not block
  • Use Campaign Manager Verification
  • Use custom
Brand Safety Custom SettingsRequired when "Brand Safety Custom Setting" is "Use Custom"string, listYesIf the Brand Safety Sensitivity Setting is 'Use custom', specify the list of standard content classifiers. For example, (Adult;Alcohol;Tobacco;etc.).
  • Adult
  • Derogatory
  • Downloads & Sharing
  • Weapons
  • Gambling
  • Violence
  • Suggestive
  • Profanity
  • Alcohol
  • Drugs
  • Tobacco
  • Politics
  • Religion
  • Tragedy
  • Transportation Accidents
  • Sensitive social issues
  • Shocking
Third Party Verification ServicesNostringYesThird party verification services provider.
  • None
  • Integral Ad Science
  • DoubleVerify
  • Adloox
Third Party Verification LabelsNostring, listYesIf Third Party Verification Services is not "None", specify a list of labels supported by the selected provider.
Channel Targeting - IncludeNostring, listYesList of channels to include in targeting. List format = (UniversalChannel.id;UniversalChannel.id; etc.).
Channel Targeting - ExcludeNostring, listYesList of channels to include in targeting. List format = (UniversalChannel.id;UniversalChannel.id; etc.).
Site Targeting - IncludeNostring, listYesList of sites to include in targeting. The list can include a set of site IDs or strings of URLs, if not found in the Universal Site table. List format = (UniversalSite.Id;'http://someurl.com';etc.).
Site Targeting - ExcludeNostring, listYesList of sites to exclude in targeting. The list can include a set of site IDs or strings of URLs, if not found in the Universal Site table. List format = (UniversalSite.Id;'http://someurl.com';etc.).
App Targeting - IncludeNostring, listYesList of apps to include in targeting. The list can include a set of UniversalSite IDs or strings of app packages, if not found in the Universal Site table. List format = (UniversalSite.Id; 'some.app.package';etc.).
App Targeting - ExcludeNostring, listYesList of apps to exclude in targeting. The list can include a set of UniversalSite IDs or strings of app packages, if not found in the Universal Site table. List format = (UniversalSite.Id; 'some.app.package';etc.).
App Collection Targeting - IncludeNostring, listYesList of app collections to include in targeting. List format= App Collection ID; App Collection ID;
App Collection Targeting - ExcludeNostring, listYesList of app collections to exclude in targeting. List format= App Collection ID; App Collection ID;
Category Targeting - IncludeNostring, listYesList of categories to include in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Category Targeting - ExcludeNostring, listYesList of categories to exclude in targeting, from AdX vertical IDs. List format = (Verticals.Id;Verticals.Id;etc.).
Keyword Targeting - IncludeNostring, listYesList of keyword strings to include in targeting.
Keyword Targeting - ExcludeNostring, listYesList of keyword strings to exclude in targeting.
Keyword List Targeting - ExcludeNostring, listYesList of negative keyword lists to exclude in targeting. List format= Negative Keyword List ID; Negative Keyword List ID;
Audience Targeting - Similar AudiencesRequired when "Type" is "Display" or "Video" or "Audio"stringYes Enable similar audiences for positively targeted first-party lists.
  • TRUE
  • FALSE
Audience Targeting - IncludeNostring, list of list of pairsYesList of audience lists to include in targeting. For first-party audience lists, each audience is listed as a pair of UserList ID and recency setting. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. Recency is not available for third-party audiences, so the list format is (3;);(4;);. To "AND" and "OR" groups of audiences, follow this example: To combine pairs with and without recency: ' ((1;1d;);(2;365d;));((3;);(4;5m;);(5;all;));'. This means (list 1 with 1 day recency OR list 2 with 365day recency ) AND (list 3 without a specified recency OR list 4 with 5 minute recency OR list 5 with all users).
Valid recency values are:
all, 1m, 5m, 10m, 15m, 30m, 1h, 2h, 3h, 6h, 12h, 1d, 2d, 3d, 5d, 7d, 10d, 14d, 15d, 21d, 28d, 30d, 45d, 60d, 90d, 120d, 180d, 270d, 365d
Audience Targeting - ExcludeNostring, list of list of pairsYesList of audience lists to exclude in targeting. Each audience is listed as a pair of UserList ID and recency setting, if the audience list is a 1P audience list. A pair is (1;1d;), where 1d is a sample recency representing 1 day recency. However, for 3P audiences, recency is not available, so the list format is (3;);(4;);. List format= (UserList.id; recency optional;); (UserList.id; recency optional;);
Example: "(1;1d;);(2;);".
Valid recency values are:
all, 1m, 5m, 10m, 15m, 30m, 1h, 2h, 3h, 6h, 12h, 1d, 2d, 3d, 5d, 7d, 10d, 14d, 15d, 21d, 28d, 30d, 45d, 60d, 90d, 120d, 180d, 270d, 365d
Affinity & In Market Targeting - IncludeNostring, listYesList of affinity and/or in-market audience lists to include. List format= UserList ID; UserList ID;
Affinity & In Market Targeting - ExcludeNostring, listYesList of affinity and/or in-market audience lists to exclude. List format= UserList ID; UserList ID;
Custom List TargetingNostring, listYesList of custom lists to target. List format= UserList ID; UserList ID;
Inventory Source Targeting - Authorized Seller OnlyRequired when "Type" is "Display" or "Video" or "Audio"stringYesSetting to target authorized seller only, authorized seller and resellers, or authorized seller + unknown. "Authorized Direct" means only authorized sellers will be targeted. TRUE means targeting the authorized sellers and resellers. FALSE means it will target authorized sellers, resellers, and unknown sellers.
  • TRUE
  • FALSE
  • Authorized Direct
Inventory Source Targeting - IncludeRequired when "Type" is "Display" or "Video" or "Audio"string, listYesList of inventory to include in targeting. List format = (InventorySource.id; InventorySource.id;).
Inventory Source Targeting - ExcludeNostring, listYesList of inventory to exclude in targeting. List format = (InventorySource.id; InventorySource.id;).
Inventory Source Targeting - Target New ExchangesNostringYesSetting to target new exchanges.
  • True
  • False
Daypart TargetingNostring, listYesList of IDs, where each daypart ID is constructed in the following format:
daypart_id = base_dayparting_id
+ days_since_monday * 10000
+ start * 100
+ end

base_dayparting_id = 300000
days_since_monday: 0=Monday, 1=Tuesday, ..., 6=Sunday
start: 0..95 (00:00--23:45) an integer from 0-95, representing 15min slots
end: 1..96 (00:15--24:00); an integer from 0-95, representing 15min slots
start < end
For new entities, times will be set in the timezone of your users (i.e., "Local"). For existing entities, the timezone will not be changed.
Daypart Targeting Time ZoneRequired when "Daypart Targeting" is included.stringYesTimezone to use for daypart targeting.
  • Local
  • Advertiser
TrueView Line Items can only be 'Advertiser.'
Environment TargetingRequired when "Type" is "Display" or "Video" or "Audio"string, listYesList of environments to target. List format = (Desktop Web; Mobile App; etc.).
For Display Environment:
  • Desktop Web
  • Mobile Web
  • Mobile App
  • Mobile App Interstitial
  • Desktop Web on Mobile
For Video:
  • Desktop Web Video
  • Desktop Web Game
  • Desktop Web In-Read
  • Desktop Web In-Feed
  • Mobile Web Video
  • Mobile App Video
  • Mobile App Video Interstitial
For Audio:
  • Desktop Web Audio
  • Mobile Web Audio
  • Mobile App Audio
Viewability Targeting Active ViewNostringYesTarget predicted viewability percentages. Percentages are represented as floats. One of {0.1,0.2,0.3,0.4,0.5,0.6,0.7,0.8,0.9}
Viewability Targeting Ad Position - IncludeNostringYesTarget ad positions. Select one or none of the acceptable values:
  • All
  • ATF
  • BTF
  • Unknown
Viewability Targeting Ad Position - ExcludeNostringYesExclude ad positions in targeting. Select one or none of the acceptable values:
  • ATF
  • BTF
  • Unknown
Video Ad Position TargetingNostring, listYesList of video ad positions to target. Select one or more of the acceptable values:
  • unknown
  • Pre-roll
  • Mid-roll
  • Post-roll
Video Player Size TargetingNostring, listYesList of video ad player size to target. Select one or more of the acceptable values:
  • unknown
  • small
  • large
  • HD
Demographic Targeting GenderNostring, listYesList of genders to target. Select one or more of the acceptable values:
  • Female
  • Male
  • Unknown
Demographic Targeting AgeNostring, listYesTarget to a user age range. Specify a from/to range by selecting a single From age and a single To age and whether to include unknown ages true/false. See the list of acceptable From/To ages.
Example 1: to target 18-55 and include unknown ages, specify the format {From; To ; Include unknown True/False} = 18;55;true;
Example 2: to target only users >35 years old and exclude unknown ages, specify the following = 35;+;false;.
Acceptable values for From:
  • 18
  • 25
  • 35
  • 45
  • 55
  • 65

Acceptable values for To:
  • 25
  • 35
  • 45
  • 55
  • 65
  • +
Demographic Targeting Household IncomeNostring, listYesTarget a household income range. Specify a from/to range by selecting a single Top_of_Range income range and a single Bottom_of_Range income range and whether to include households with unknown income true/false. See the list of acceptable Top_of_Range/Bottom_of_Range ranges.
Example 1: to target the top 10% to 50% of households and include households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Top 10%;41-50%;true;
Example 2: to target only the lower 50% of households and exclude households with unknown income, specify the format {Top_of_Range; Bottom_of_Range; Include unknown True/False} = Lower 50%;Lower 50%;true;
Acceptable values for Top_of_Range/Bottom_of_Range:
  • Top 10%
  • 11-20%
  • 21-30%
  • 31-40%
  • 41-50%
  • Lower 50%

Demographic Targeting Parental StatusYesstring, listYesList of parental status to target. Select one or more of the acceptable values.
  • Parent
  • Not a parent
  • Unknown
Connection Speed TargetingNostringYesTarget to a specific connection speed. Select one of the acceptable values:
  • All
  • 2G
  • 3G
  • DSL
  • 4G
Carrier Targeting - IncludeNostring, listYesList of ISPs or Carriers to target. List format = {ISP.id; ISP.id;}
Carrier Targeting - ExcludeNostring, listYesList of ISPs or Carriers to exclude. List format = {ISP.id; ISP.id;}
Bid MultipliersNostring, list of listsYesAll bid multipliers for this entry. List format = (row type;criteria ID;bid multiplier value); (row type;criteria ID;bid multiplier value);. Bid multiplier values can range between 0.1 and 10.0. Acceptable row types and their corresponding criteria ID's are listed in the following table:
Row TypeDimensionCriteria ID
appApp/SiteThe app criteria ID (= universal site ID). If the criteria ID is not found in the Universal Site table, replace it with a string of app package. eg. (app;UniversalSite.id;1.0);(app;'some.app.package';2.5);
siteApp/SiteThe site criteria ID (= universal site ID). If the criteria ID is not found in the Universal Site table, replace it with a string of site url. eg. (site;UniversalSite.id;1.0);(site;'http://someurl.com';2.5);
user_listAudience ListThe user list ID. eg. (user_list;UserList.id;1.0);(user_list;UserList.id;2.5);
user_interestAudience ListThe user interest ID. eg. (user_interest;UserList.id;1.0);(user_interest;UserList.id;2.5);
custom_affinityAudience ListThe custom affinity ID. eg. (custom_affinity;CustomAffinity.id;1.0);(custom_affinity;CustomAffinity.id;2.5);
day_partDay PartThe day part ID is defined in the Daypart Targeting column. eg 314159 represents "Tuesday, 10:15 AM - 2:45 PM." eg. (day_part;314159;1.0);(day_part;302312;2.5);
age_rangeDemographicsThe age range, separated as From-To. Acceptable values are:
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Unknown
eg. (age_range;55-64;1.0);(age_range;65+;2.5);
genderDemographicsThe gender. Acceptable values are:
  • Male
  • Female
  • Unknown
eg. (gender;Male;1.0);(gender;Female;2.5);
parental_statusDemographicsThe parental status. Acceptable values are:
  • Parent
  • Not a parent
  • Unknown
eg. (parental_status;Not a parent;1.0);
household_incomeDemographicsThe household income percentile range. Acceptable values are:
  • Top 10%
  • 11-20%
  • 21-30%
  • 31-40%
  • 41-50%
  • Lower 50%
  • Unknown
eg. (household_income;Top 10%;1.0);(household_income;Unknown;2.5);
device_typeDevice TypeThe device type. Acceptable values are:
  • Computer
  • Smartphone
  • Tablet
eg. (device_type;Computer;1.0);(device_type;Tablet;2.5);
geoGeographyThe geography location ID. eg. (geo;2840;1.0);
TrueView Video Ad FormatsYes for TrueView Line ItemsstringYesThe video ad format of the line item.
Select In-stream / Video Discovery for the two types of TrueView video ads sold on a CPV basis, or select Bumpers for 6-second video ads sold on a CPM basis.
  • In-stream / Video Discovery
  • Bumper
  • Non Skippable
TrueView Mobile Bid Adjustment OptionNostringYesEither 'Increase' or 'Decrease'
  • Increase
  • Decrease
TrueView Mobile Bid Adjustment PercentageNointegerYesBid adjustment to increase chances of showing ads on Mobile. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%
TrueView Desktop Bid Adjustment OptionNostringYesEither 'Increase' or 'Decrease'
  • Increase
  • Decrease
TrueView Desktop Bid Adjustment PercentageNointegerYesBid adjustment to increase chances of showing ads on desktop. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%
TrueView Tablet Bid Adjustment OptionNostringYesEither 'Increase' or 'Decrease'
  • Increase
  • Decrease
TrueView Tablet Bid Adjustment PercentageNointegerYesBid adjustment to increase chances of showing ads on tablet. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%
TrueView Connected TV Bid Adjustment OptionNostringYesEither 'Increase' or 'Decrease'
  • Increase
  • Decrease
TrueView Connected TV Bid Adjustment PercentageNointegerYesBid adjustment to increase chances of showing ads on connected TVs. Acceptable adjustments are for Bid Adjustment Option 'Increase': [0;900%]; and for 'Decrease': [0;90%] or 100%
TrueView Category Exclusions TargetingNostring, listYesList of categories to exclude. List format = Games; Tragedy and conflict; etc
  • Embedded Videos
  • Live Streaming
  • Games
  • Tragedy And Conflict
  • Sensitive Social Issues
  • Families
  • All Audiences
  • Younger Teens
  • Teens
  • Adults
  • Not Yet Rated
  • Sexually suggestive content
  • Sensational and shocking
  • Profanity and rough language
TrueView Content FilterNostringYesTrueView content filter.
  • Limited
  • Standard
  • Expanded
TrueView Inventory Source TargetingNostring, listYesLists of TrueView inventory sources to include
  • YouTube Search
  • YouTube Videos
  • Video Partners