Coming soon: Changes to environment and position targeting in Structured Data Files. Learn more.

Release Notes

This page provides release notes for the Structured Data File format.

Version 5

StatusEntityFieldPropertyValue(s)
AddedCampaignInventory Source Targeting - Authorized Seller Options
Position Targeting - Display On Screen
Position Targeting - Display Position In Content
Position Targeting - Video On Screen
Position Targeting - Video Position In Content
AddedInsertion OrderApply Floor Price For Deals
Bid Strategy Do Not Exceed
Bid Strategy Unit
Insertion Order Optimization
Inventory Source Targeting - Authorized Seller Options
Position Targeting - Audio Position In Content
Position Targeting - Display On Screen
Position Targeting - Display Position In Content
Position Targeting - Video On Screen
Position Targeting - Video Position In Content
AddedInventory SourceCommitment Type
Delivery Method
Rate Type
AddedLine ItemApply Floor Price For Deals
Geography Regional Location List Targeting - Exclude
Geography Regional Location List Targeting - Include
Inventory Source Targeting - Authorized Seller Options
Position Targeting - Audio Position In Content
Position Targeting - Display Position In Content
Position Targeting - On Screen
Position Targeting - Video Position In Content
TrueView Bid Strategy Type
TrueView Bid Strategy Value
TrueView Third-Party Brand Safety Vendor
TrueView Third-Party Viewability Vendor
AddedTrueView Ad GroupBid Cost
AddedTrueView AdAction Button Label
Action Headline
ChangedCampaignEnvironment TargetingOptions
  • Web
  • Web Not Optimized
  • App
RequiredNo
ChangedInsertion OrderEnvironment TargetingOptions
  • Web
  • Web Not Optimized
  • App
RequiredNo
ChangedLine ItemConversion Counting PctRequiredRequired when "Type" is "Display" or "Video" or "Audio" or "TrueView"
Conversion Counting TypeRequiredRequired when "Type" is "Display" or "Video" or "Audio" or "TrueView"
Environment TargetingOptions
  • Web
  • Web Not Optimized
  • App
RequiredNo
SubtypeOptions
  • Simple
  • Non Skippable
  • Action
  • Reach
TrueView Connected TV Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Desktop Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Mobile Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
TrueView Tablet Bid Adjustment PercentageRequiredYes when TrueView Bid Strategy Type is Target CPA or Maximize Conversions
RemovedCampaignInventory Source Targeting - Authorized Seller Only
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
RemovedInsertion OrderInventory Source Targeting - Authorized Seller Only
Video Ad Position Targeting
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
RemovedInventory SourceType
RemovedLine ItemInventory Source Targeting - Authorized Seller Only
Video Ad Position Targeting
Viewability Targeting Ad Position - Exclude
Viewability Targeting Ad Position - Include
RemovedTrueView Ad GroupMax Cost

Version 4.2

StatusEntityFieldPropertyValue(s)
AddedCampaignDigital Content Labels - Exclude
AddedInsertion OrderDigital Content Labels - Exclude
AddedLine ItemConversion Floodlight Activity Ids
Digital Content Labels - Exclude
TrueView Connected TV Bid Adjustment Option
TrueView Connected TV Bid Adjustment Percentage
AddedMedia Product
ChangedCampaignBrand Safety Sensitivity SettingOptions
  • Do not block
  • Use Campaign Manager Verification
  • Use custom
Inventory Source Targeting - Authorized Seller OnlyDescriptionNew value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
ChangedInsertion OrderBrand Safety Sensitivity SettingOptions
  • Do not block
  • Use Campaign Manager Verification
  • Use custom
FeesDescription'Bid Manager Fee' type is replaced by 'Display & Video 360 Fee' type.
Inventory Source Targeting - Authorized Seller OnlyDescriptionNew value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
ChangedLine ItemBrand Safety Sensitivity SettingOptions
  • Do not block
  • Use Campaign Manager Verification
  • Use custom
Creative AssignmentsDescriptionOn upload, creatives can now be specified using their Campaign Manager placement ID using the 'CM' prefix.
End DateDescriptionField now displays 'Same as Insertion Order' for line items inheriting their parent insertion order's flight.
FeesDescription'Bid Manager Fee' type is replaced by 'Display & Video 360 Fee' type.
Inventory Source Targeting - Authorized Seller OnlyDescriptionNew value "Authorized Direct" added to SDF v4.1 and v4.2. This value is used to indicate that only authorized sellers will be targeted.
Start DateDescriptionField now displays 'Same as Insertion Order' for line items inheriting their parent insertion order's flight.
TrueView Content FilterOptions
  • Limited
  • Standard
  • Expanded
TrueView Video Ad FormatsOptions
  • In-stream / Video Discovery
  • Bumper
  • Non Skippable
ChangedTrueView Ad GroupVideo Ad FormatOptions
  • In-stream
  • Video discovery
  • Bumper
  • Non Skippable
RemovedCampaignBrand Safety Labels
RemovedInsertion OrderBrand Safety Labels
RemovedLine ItemBrand Safety Labels
Conversion Pixel Ids

Version 4.1

StatusEntityFieldPropertyValue(s)
AddedCampaignInventory Source Targeting - Authorized Seller Only
AddedInsertion OrderInventory Source Targeting - Authorized Seller Only
AddedLine ItemInventory Source Targeting - Authorized Seller Only
ChangedInsertion OrderCustom Affinity TargetingNameCustom List Targeting
ChangedLine ItemCustom Affinity TargetingNameCustom List Targeting
ChangedTrueView Ad GroupCustom Affinity TargetingNameCustom List Targeting
RemovedTrueView AdMobile App Id

Version 4

StatusEntityFieldPropertyValue(s)
AddedCampaignDemographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
AddedInsertion OrderApp Collection Targeting - Exclude
App Collection Targeting - Include
Daypart Targeting Time Zone
Demographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
Keyword List Targeting - Exclude
AddedLine ItemApp Collection Targeting - Exclude
App Collection Targeting - Include
Bid Multipliers
Daypart Targeting Time Zone
Demographic Targeting Household Income
Demographic Targeting Parental Status
Inventory Source Targeting - Target New Exchanges
Keyword List Targeting - Exclude
TrueView Content Filter
TrueView Desktop Bid Adjustment Option
TrueView Desktop Bid Adjustment Percentage
TrueView Tablet Bid Adjustment Option
TrueView Tablet Bid Adjustment Percentage
TrueView Video Ad Formats
AddedTrueView Ad GroupDemographic Targeting Household Income
Placement Targeting - App Collections - Exclude
Placement Targeting - App Collections - Include
AddedTrueView AdDCM Tracking - Ad Id
DCM Tracking - Creative Id
DCM Tracking - Placement Id
ChangedLine ItemBudget TypeOptions
  • Amount
  • Impressions
  • Unlimited
  • Automatic
  • TrueView Budget
ChangedTrueView Ad GroupMax Cost Per ViewNameMax Cost
Video Ad FormatOptions
  • In-stream
  • Video discovery
  • Bumper
ChangedTrueView AdIn-stream Click Tracker URLNameClick Tracker URL
In-stream Display URLNameDisplay URL
RequiredYes for In-stream and Bumper
In-stream Landing Page URLNameLanding Page URL
RequiredYes for In-stream and Bumper

Version 3.1

StatusEntityFieldPropertyValue(s)
AddedCampaign
AddedInsertion OrderCampaign Id
Third Party Verification Labels
Third Party Verification Services
AddedLine ItemThird Party Verification Labels
Third Party Verification Services