Geographical Targeting

Information regarding available geotargets is provided through the Geo tables csv file. This csv file can be downloaded from the Reference tables section of the Protos & Reference Data page.

This document describes the columns present in the Geo tables csv file.


Criteria ID
Unique and persistent assigned ID. In the API, these criteria are of type Location.
Best available English name of the geo target.
Canonical Name
The constructed fully qualified English name consisting of the target's own name, and that of its parent and country. This field is meant only for disambiguating similar target names--it's not supported in LocationCriterionService (use location names or criteria IDs instead).
Parent ID
The criteria ID of a parent. This field is included for legacy support, and the IDs may not be consistent across datasets. Canonical names is the preferred method of constructing hierarchies.
Region Code
The ISO 3166-2 region code for the state or province target, if one exists.
Country Code
The ISO-3166-1 alpha-2 country code that is associated with the target.
Target Type

Allowable values:

  • Airport
  • Arrondissement
  • Autonomous Community
  • Borough
  • Canton
  • City
  • City Region
  • Congressional District
  • Country
  • County
  • Department
  • District
  • DMA region
  • Governorate
  • Metro
  • Municipality
  • National Park
  • Neighborhood
  • Okrug
  • Other
  • Postal Code
  • Prefecture
  • Province
  • Region
  • State
  • Territory
  • TV Region
  • Union Territory
  • University

Non-targetable locations

Due to advertising regulations and laws of the People's Republic of China, you may be asked to provide certificates and licenses if you are advertising certain categories of products in China. You do not need to submit certificates until after your account has been activated. Once your account is active, you will be provided with information on how to submit certificates to Google.