Native Ads

Native ads are ads formatted to fit the surrounding content and visual design, making them more likely to be viewed and clicked by users. Native ad inventory is available on mobile apps as well as desktop and mobile websites. For more information on native ads, see Overview of native ads.

Native ads are supported for both Authorized Buyers and Open Bidding.

Here's the workflow for native ads:

1. A call for a native ad is made to Google. The call specifies one or both of the following native ad templates, each specifying the preferred native fields.
2. Google sends buyers an RTB bid request containing a list of the fields being requested.
3. Interested buyers respond with the requested fields.
4. Google runs an auction to select the winning bid and sends the buyer's supplied creative assets to the publisher.
5. The publisher assembles the assets into a native ad and styles them to fit the site's design.

Message formats

Google supports the OpenRTB specification in both JSON and Protobuf.

For OpenRTB Protobuf native ads, the following fields differ from the specification:

JSON	JSON type	Protobuf	Protobuf type
BidRequest.imp[].native.request	string	BidRequest.imp[].native.request_native	NativeRequest
BidResponse.seatbid[].bid[].adm	string	BidResponse.seatbid[].bid[].adm_native	NativeResponse

The OpenRTB Protobuf fields are Protobuf messages rather than strings.

If you use the OpenRTB Protobuf implementation, your endpoint receives bid requests containing BidRequest.imp.native.request_native rather than BidRequest.imp.native.request. Additionally, your endpoint must return bid responses that populate BidResponse.seatbid.bid.adm_native rather than BidResponse.seatbid.bid.adm, otherwise it will be filtered from the auction.

If you use a buyer SDK to render native ads, you must include an image type in the declared_ad when you submit creatives for review.

Native ad templates

Native ad templates describe the components of a native ad, and determine the contents and structure of OpenRTB's NativeRequest or the deprecated Google RTB protocol's NativeAdTemplate in the bid request. Google supports the two most common native ad templates for non-video and video native ads:

• App install ad template - Promote and drive mobile app installs.
• Content ad template - More generic combination of text and images for brand or web ads.
• Video app install ad template
• Video content ad template

Other templates exist, and may have a different set of requirements for fields, dimensions, and sizes.

App install ad template

Required and recommended fields

The following tables show fields labeled Required or Recommended. The following rules apply:

• Fields marked Required are required by the bidder.
• Fields marked Recommended are not required by the bidder, and the publisher may or may not display them if supplied (for example, star rating).
• Call to Action (CTA) is always marked as Recommended because a default is assigned if one is not sent by the bidder, but it will always be displayed if sent.

The following table lists the fields of an app install ad template. Mobile apps use these fields to create native app install ads.

Field	Description	Required or Recommended?	Always displayed?	Recommended image size/max number of chars	Example
Headline	The app title	Required	Yes	25 chars	Flood-It!
Image	A screenshot from the app, or another relevant image	Required	No	1,200px x 627px or 600px x 600px depending on the aspect ratio required by the publisher.	<A screenshot from the game Flood-It!>
Body	Main text of the app	Required	No	90 chars	Deceptively simple + tantalizingly challenging = delightfully addictive!
App icon	The app icon	Required	No	128 x 128 px	<Flood-it! app icon>
Call to action	Preferred user action	Recommended	Yes	15 chars	Install
Star rating	Number of stars (0 - 5) representing the app's rating in the app store	Recommended	No	0 - 5	4.5
Price	The cost of the app	Recommended	No	15 chars	Free

Notes about text length

If a buyer sends a text asset (body text, for example) longer than the suggested maximum number of characters, the text may be truncated and ellipsized by Google or the publisher. Note that the truncation limits are half the size in Chinese, Japanese, and Korean. For example, the headline limit is 90 for English and 45 for Chinese.

Notes about image size

Publishers are allowed to:

• Crop the main image symmetrically by up to 20% in one dimension (height or width).
• Scale the image without changing its aspect ratio.
• Images that have aspect ratios substantially different than those implied by the height and width may be filtered.

Content ad template

The following table lists the fields of a content ad template. Publishers use these fields to create native content ads.

Field	Description	Required or Recommended?	Always displayed?	Recommended image size/max number of chars *	Example
Headline	The ad header	Required	Yes	25 chars	Lowest mortgage rates
Image	The ad's primary image	Required	No	1,200px x 627px or 600px x 600px depending on the aspect ratio required by the publisher.	<Ad's main image>
Body	The ad content	Required	No	90 chars	Your home sweet Brooklyn home - cheaper and sooner than you think!
Logo	Advertiser's logo or another relevant small image	Recommended	No	128 x 128 px	<NY Mortgage Inc.'s logo>
Call to action	User's preferred action	Recommended	No	15 chars	Get a quote
Advertiser	Text that identifies the advertiser or brand	Required	No	25 chars	NY Mortgage Inc.

Video app install ad template

Field	Description	Required or Recommended?	Always displayed?	Recommended image size/max number of chars *	Example
Video	The video VAST response containing all necessary assets to play back a video ad.	Required	No	-	A URL to VAST XML containing a Flood-It! Video ad
Headline	The app title	Required	Yes	25 chars	Flood-It!
Image	Image (thumbnail) shown in the player before the video ad is clicked or while it is loading.	Required	No	Should match aspect ratio of video (for example: 1280x720 for 16x9 video, 4x3 for 640x480 video).	A screenshot from the game Flood-It! Or from the video
Body	Main text of the app	Required	No	90 chars	Deceptively simple + tantalizingly challenging = delightfully addictive!
App icon	The app icon	Required	No	128 x 128 px	Flood-it! app icon
Call to action	Preferred user action	Required	Yes	15 chars	Install
Star rating	Number of stars (0 - 5) representing the app's rating in the app store	Recommended	No	0 - 5	4.5
Price	The cost of the app	Recommended	No	15 chars	Free

Restrictions

• Video: All video must be in the form of a VAST URL or a VAST Tag. A raw video file such as a WebM, MP4, etc cannot be specified.

• Text length: If a buyer specifies a text asset such as the body in the response, it may be truncated and ellipsized by Google or the publisher. Note that truncation limits are half the size in Chinese, Japanese, and Korean. For example, the headline limit is 90 in English and 45 for Chinese.

• Image size: Publishers are allowed to:

  • Crop the main image symmetrically by up to 20% in one dimension (height or width.
  • Scale the image without changing its aspect ratio.

App install ad example

Video content ad template

Field	Description	Required or Recommended?	Always displayed?	Recommended image size/max number of chars *	Example
Video	The video VAST response containing all necessary assets to play back a video ad.	Required	Yes	-	A URL to VAST XML containing a Flood-It! Video ad
Headline	The ad header	Required	Yes	25 chars	Lowest mortgage rates
Image	Image (thumbnail) shown in the player before the video ad is clicked or while it is loading.	Required	No	Should match aspect ratio of video (for example: 1280x720 for 16x9 video, 4x3 for 640x480 video).	A screenshot from the video
Body	The ad content	Required	No	90 chars	Your home sweet Brooklyn home - cheaper and sooner than you think!
Logo	Advertiser's logo or another relevant small image	Recommended	No	128 x 128 px	NY Mortgage Inc.'s logo
Call to action	User's preferred action	Required	No	15 chars	Get a quote
Advertiser	Text that identifies the advertiser or brand	Required	No	25 chars	NY Mortgage Inc.

Meta fields

The following meta fields are shared by all supported ad templates:

Google RTB protocol	OpenRTB Equivalent	Description
NativeAd.click_link_url	Link.url	The URL that will be called by the browser when the user clicks the ad. Can be the first step of a redirect chain that eventually leads to the landing page. For native ads, we recommend using click_link_url as the field to set the destination where the user will ultimately go. It is required to use this field in the case of dynamic landing pages.
Ad.click_through_url	Bid.adomain	Must be set if the bidder intends to bid. This is the set of destination URLs for the snippet, including the URLs that the user will go to if they click the displayed ad, and any URLs that are visible in the rendered ad. Don't include intermediate calls to the adserver that are unrelated to the final landing page. A BidResponse that returns a snippet or video ad but declares no click_through_url will be discarded. Only set this field if html_snippet, video_url, or native_ad are set. This data is used as a destination URL declaration, for example for post-filtering of publisher-blocked URLs or ad categorization. Refer to NativeAd.click_link_url when using native ads. For non-native ads, it is not used for click tracking or any other ad functionality; it is only used as a destination URL declaration. For native ads, if NativeAd.click_link_url is not set, the first value of click_through_url is used to direct the user to the landing page. In addition, all values are used as destination URL declarations (similar to the non-native case).
NativeAd.click_tracking_urls	Link.clicktrackers	Optional. Additional URLs that allow advertisers to track user clicks on the ad.
Ad.ad_choices_destination_url	BidExt.ad_choices_destination_url	Link to an ad preferences or opt-out page. If present, a standard AdChoices icon is added to the native creative and linked to this URL. This is supported for native ads but is not part of the native message in the bid response.
Ad.impression_tracking_url	NativeResponse.imptrackers	The native impression should be tracked with impression_tracking_url in Authorized Buyers real-time bidding proto or Native imptrackers in OpenRTB.

Google RTB protocol required and recommended fields

required_fields and recommended_fields are specified by the publisher. We show how to translate these bit fields to determine if a field is required or recommended.

A bit field uses each bit of a binary value to store a true or false statement, equivalent to sending many boolean signals such as is_logo_required or is_header_required, but all packed together.

Note: In OpenRTB, the BidRequest.imp.native.request_native.assets.required field determines whether a given field is required or recommended.

Example

For this example we'll use a required_fields value of 1085.

First, find the equivalent binary value: 10000111101

Once you have the binary value, you can check the bits to see if a field is required (1) or not required (0).

The following table maps the fields to their place in the binary value. Read the binary from right to left, with the 1-bit corresponding to the right-most place in the binary value.

Field	Binary value placement (right to left)
HEADLINE	1
BODY	2
CALL_TO_ACTION	4
ADVERTISER	8
IMAGE	16
LOGO	32
APP_ICON	64
STAR_RATING	128
PRICE	256
STORE	512
VIDEO	1024

Looking at the example binary value 10000111101, the 1-bit (rightmost) is 1, signifying a required value. According to the table, the 1-bit corresponds to HEADLINE.

The 2-bit (second value from the right) is 0 signifying not required. The 2-bit corresponds to BODY.

Here are all the interpreted required fields in our example:

Value	Description	Required?
1	VIDEO	Yes
0	STORE	No
0	PRICE	No
0	STAR_RATING	No
0	APP_ICON	No
1	LOGO	Yes
1	IMAGE	Yes
1	ADVERTISER	Yes
1	CALL_TO_ACTION	Yes
0	BODY	No
1	HEADLINE	Yes

Representation of the native ad template in the bid request

When receiving a bid request containing native inventory, it will contain the native ad template in different forms depending on the protocol used. We recommend using OpenRTB because the Google protocol is deprecated.

In OpenRTB, the native ad template is described with the NativeRequest message. In the Google RTB protocol, it is described with NativeAdTemplate. These messages provide the following details about the native ad inventory:

• Fields that are required or recommended.
• Dimensions for images, logos, and app icons.
• Specifications for the style in which the ad is rendered.

Note: For the style_layout_type field, PIXEL indicates that the native unit is of a fixed size, while FLUID means it scales to fill the width of the enclosing column and adjusts the height to retain the aspect ratio. When FLUID is specified, the height and width may come through as 1x1.

OpenRTB asset IDs

OpenRTB passes an array of assets in the bid request that describe the structure of the native ad you should return in the response. Each asset in the request will have an ID that must specified for the corresponding asset in the response. For an example of how these IDs correspond between the request and response, see the native bid request sample and native bid response sample.

Representation of a native ad in the bid response

When bidding on native inventory, a buyer must populate required fields that were identified in the bid request. In OpenRTB, you can do this with BidResponse.seatbid.bid.adm_native when using Protobuf, or BidResponse.seatbid.bid.adm for JSON. For the deprecated Google protocol, this is done with the BidResponse.ad.native_ad field.

Example bid requests

Note: To understand what is required or optional in the response, see the native ad template in the bid request. For OpenRTB this can be found in BidRequest.imp.native. For the deprecated Google protocol this can be found in BidRequest.adslot.native_ad_template.

Non-video bid requests

OpenRTB Protobuf

Show me the example

id: "4vO3ESnZs7gsbNlU3LHL56"
imp {
  id: "1"
  tagid: "4199517334"
  bidfloor: 1.88
  bidfloorcur: "USD"
  pmp {
    deals {
      id: "21043453"
      bidfloor: 1.88
      bidfloorcur: "USD"
      [com.google.doubleclick.deal] {
        deal_type: AUCTION_PACKAGE
      }
    }
  }
  secure: true
  native {
    ver: "1.2"
    api: VPAID_1
    api: VPAID_2
    battr: VIDEO_IN_BANNER_AUTO_PLAY
    battr: VIDEO_IN_BANNER_USER_INITIATED
    request_native {
      ver: "1.2"
      assets {
        id: 1
        required: true
        title {
          len: 90
        }
      }
      assets {
        id: 2
        data {
          type: CTATEXT
          len: 15
        }
      }
      assets {
        id: 3
        required: true
        data {
          type: SPONSORED
          len: 25
        }
      }
      assets {
        id: 4
        required: true
        img {
          type: MAIN
          wmin: 1200
          hmin: 627
        }
      }
      eventtrackers {
        event: IMPRESSION
        methods: IMG
      }
      [com.google.doubleclick.native_ext] {
        style_id: 775009
        style_height: 1
        style_width: 1
        style_layout_type: FLUID
      }
    }
  }
  exp: 3600
  metric {
    type: "click_through_rate"
    value: 0.0011545843444764614
    vendor: "EXCHANGE"
  }
  metric {
    type: "session_depth"
    value: 1.0
    vendor: "EXCHANGE"
  }
  [com.google.doubleclick.imp] {
    billing_id: 85753840376
    publisher_settings_list_id: 5097279519468003913
    publisher_settings_list_id: 4840342404554094271
    allowed_vendor_type: 3
    allowed_vendor_type: 42
    ampad: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    excluded_creatives {
      buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
    }
    allowed_restricted_category: 32
    allowed_restricted_category: 33
    creative_enforcement_settings {
      policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
      publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
    }
    auction_environment: SERVER_SIDE_AUCTION
    ae: SERVER_SIDE_AUCTION
  }
}
site {
  page: "https://www.google.com"
  publisher {
    id: "pub-1111111111111111"
    [com.google.doubleclick.publisher] {
      country: "US"
    }
  }
  content {
    livestream: false
    language: "en"
  }
  [com.google.doubleclick.site] {
    amp: DIALECT_HTML
    page_visibility: VISIBILITY_STATE_VISIBLE
    inventorypartnerdomain: "OMITTED"
  }
}
device {
  ua: "Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/124.0.0.0 Safari/537.36 Edg/124.0.0.0"
  ip: "192.168.1.0"
  geo {
    lat: 0.0
    lon: 0.0
    country: "USA"
    region: "KY"
    metro: "659"
    city: "Russellville"
    zip: "42276"
    type: IP
    utcoffset: -300
    accuracy: 2548
    [com.google.doubleclick.geo] {
      geo_criteria_id: 9014733
    }
  }
  os: "Windows"
  devicetype: PERSONAL_COMPUTER
  lmt: false
  pxratio: 1.0
  sua {
    browsers {
      brand: "Chromium"
      version: "124"
      version: "0"
    }
    browsers {
      brand: "Microsoft Edge"
      version: "124"
      version: "0"
    }
    platform {
      brand: "Windows"
      version: "10"
      version: "0"
    }
    mobile: false
    architecture: "x86"
    bitness: "64"
    source: CLIENT_HINTS_HIGH_ENTROPY
  }
}
user {
  id: "83b9429Xl4Xh2aj6j098Ep3qM0K"
}
at: FIRST_PRICE
tmax: 300
cur: "USD"
bcat: "IAB23-1"
bcat: "IAB23-10"
regs {
  gpp: "OMITTED"
}
source {
  schain {
    complete: true
    nodes {
      asi: "testssp.com"
      sid: "pub-1111111111111111"
      hp: true
    }
    ver: "1.0"
  }
  [com.google.doubleclick.source] {
    schain {
      complete: 1
      nodes {
        asi: "testssp.com"
        sid: "pub-1111111111111111"
        hp: 1
      }
      ver: "1.0"
    }
  }
}
[com.google.doubleclick.bid_request] {
  google_query_id: "ANy-z2S2lv-WNT3r7KS3S939181y04U9RrC4mv4669j3v5FJ3F823683vd9W3j4q7T3hZr1P"
  fcap_scope: FREQUENCY_CAPPING_SCOPE_BROWSER
  privacy_treatments {
    allow_user_data_collection: true
  }
}

OpenRTB JSON

Show me the example

{
  "id": "05nylT967i314zc0550QIR",
  "imp": [
    {
      "id": "1",
      "tagid": "9635174525",
      "bidfloor": 0.01,
      "bidfloorcur": "USD",
      "secure": 1,
      "native": {
        "request": "{\"ver\":\"1.2\",\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":25}},{\"id\":2,\"required\":1,\"data\":{\"type\":1,\"len\":25}},{\"id\":3,\"required\":1,\"img\":{\"type\":3,\"wmin\":1200,\"hmin\":627}}],\"eventtrackers\":[{\"event\":1,\"methods\":[1]}],\"ext\":{\"style_id\":221281,\"style_height\":1,\"style_width\":1,\"style_layout_type\":1}}",
        "ver": "1.2"
      },
      "exp": 3600,
      "metric": [
        {
          "type": "viewability",
          "value": 0.02,
          "vendor": "EXCHANGE"
        },
        {
          "type": "session_depth",
          "value": 7,
          "vendor": "EXCHANGE"
        }
      ],
      "ext": {
        "billing_id": [
          "97677444075"
        ],
        "publisher_settings_list_id": [
          "2939393531484090288",
          "7076809137765332725"
        ],
        "allowed_vendor_type": [
          42,
          144
        ],
        "ampad": 3,
        "excluded_creatives": [
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          },
          {
            "buyer_creative_id": "EXCLUDED_BUYER_CREATIVE_ID"
          }
        ],
        "allowed_restricted_category": [
          32,
          33
        ],
        "creative_enforcement_settings": {
          "policy_enforcement": 2,
          "publisher_blocks_enforcement": 1
        },
        "auction_environment": 0,
        "ae": 0
      }
    }
  ],
  "site": {
    "page": "https://www.google.com",
    "publisher": {
      "id": "pub-1111111111111111",
      "ext": {
        "country": "JP"
      }
    },
    "content": {
      "livestream": 0,
      "language": "ja"
    },
    "mobile": 1,
    "ext": {
      "amp": 0,
      "page_visibility": 1,
      "inventorypartnerdomain": "OMITTED"
    }
  },
  "device": {
    "ua": "Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/124.0.0.0 Mobile Safari/537.36",
    "geo": {
      "lat": 0.0,
      "lon": 0.0,
      "country": "JPN",
      "region": "JP-21",
      "city": "Ogaki",
      "type": 2,
      "utcoffset": 540,
      "accuracy": 1485
    },
    "ipv6": "2402:6b00:f311::",
    "make": "Sharp",
    "model": "shg05",
    "os": "android",
    "osv": "13",
    "devicetype": 4,
    "lmt": 0,
    "w": 320,
    "h": 721,
    "pxratio": 3.375,
    "sua": {
      "browsers": [
        {
          "brand": "Chromium",
          "version": [
            "124",
            "0"
          ]
        },
        {
          "brand": "Google Chrome",
          "version": [
            "124",
            "0"
          ]
        }
      ],
      "platform": {
        "brand": "Android",
        "version": [
          "13",
          "0"
        ]
      },
      "mobile": 1,
      "model": "SHG05",
      "source": 2
    }
  },
  "user": {
    "id": "RMnq2980sl68Ha7b7TUd4clG7ab",
    "buyeruid": "nc79n59R0Ubi1zrgc9X923Oe72M34CfD",
    "customdata": "I2P0IGi7dhNG943Ecm6436198j178K6v4nP3s99456bUbc27"
  },
  "at": 1,
  "tmax": 300,
  "cur": [
    "USD"
  ],
  "bcat": [
    "IAB9",
    "IAB26"
  ],
  "source": {
    "schain": {
      "complete": 1,
      "nodes": [
        {
          "asi": "testssp.com",
          "sid": "pub-1111111111111111",
          "hp": 1
        },
        {
          "asi": "testssp2.com",
          "sid": "pub-1111111111111112",
          "hp": 1
        }
      ],
      "ver": "1.0"
    },
    "ext": {
      "schain": {
        "complete": 1,
        "nodes": [
          {
            "asi": "testssp.com",
            "sid": "pub-1111111111111111",
            "hp": 1
          },
          {
            "asi": "testssp2.com",
            "sid": "pub-1111111111111112",
            "hp": 1
          }
        ],
        "ver": "1.0"
      }
    }
  },
  "ext": {
    "google_query_id": "ANy-ze18lg-8rEH89k518130b8zL5N4Lm590d756ONF330Yg8zoqpisuOv2m5YH2o4712Z0A",
    "fcap_scope": 2,
    "privacy_treatments": {
      "allow_user_data_collection": 0
    }
  }
}

Google

Show me the example

id: "\020?|;\324c\013\010b\323\321A\277]\017\3643\232.<\230?b"
ip: "\300\250"
user_agent: "Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:109.0) Gecko/20100101 Firefox/115.0"
url: "https://www.google.com"
detected_language: "pl"
adslot {
  id: 1
  excluded_attribute: 95
  excluded_attribute: 16
  allowed_vendor_type: 3
  allowed_vendor_type: 42
  excluded_sensitive_category: 4
  excluded_sensitive_category: 23
  matching_ad_data {
    billing_id: 63548360940
    billing_id: 73058881203
    minimum_cpm_micros: 210000
  }
  matching_ad_data {
    billing_id: 47396933418
    billing_id: 29288464031
    minimum_cpm_micros: 1000000
  }
  slot_visibility: BELOW_THE_FOLD
  excluded_product_category: 13680
  ad_block_key: 7661032520
  publisher_settings_list_id: 3957665107521501273
  publisher_settings_list_id: 2660288298851198176
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  excluded_creatives {
    buyer_creative_id: "EXCLUDED_BUYER_CREATIVE_ID"
  }
  iframing_state: UNKNOWN_IFRAME_STATE
  viewability: 49
  allowed_ad_types: ALLOWED_AD_TYPE_NATIVE
  is_amp_page: DIALECT_HTML
  amp_ad_requirement_type: AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED
  secure_signals {
    data: "Test Data: PDj94L0qm9"
    source: "OMITTED"
  }
  consented_providers_settings {
    consented_providers: 1186
    consented_providers: 1301
    tcf_consent_string: "OMITTED"
    additional_consent_string: "OMITTED"
  }
  regs_gdpr: true
  native_ad_template {
    required_fields: 17
    recommended_fields: 0
    headline_max_safe_length: 90
    body_max_safe_length: 90
    call_to_action_max_safe_length: 15
    advertiser_max_safe_length: 25
    image_width: 800
    image_height: 800
    style_id: 536714
    style_layout_type: FLUID
    style_height: 1
    style_width: 1
  }
  creative_enforcement_settings {
    policy_enforcement: POLICY_ENFORCEMENT_NETWORK_AND_PLATFORM_POLICY
    publisher_blocks_enforcement: PUBLISHER_BLOCKS_ENFORCEMENT_APPLIES
  }
  auction_environment: SERVER_SIDE_AUCTION
  impression_expiration_seconds: 3600
  supported_auction_environment: SERVER_SIDE_AUCTION
}
is_test: false
timezone_offset: 120
postal_code: "10011"
geo_criteria_id: 20858
encrypted_hyperlocal_set: "!\363\260\353\204l\255n\216\215\201G\261e/\t\305\350=\220\034\220\\J\310\305\247\266\247\027\347\212_\211\363\332\370baL\226\312\375\007}\017\0140\000\262\363\373Y\243\223d\022d=\342\257\340b]\367\356\304\357 \302\204\rC\000|\245\312\235\321\323\265\357K`\307vL\354\220V\346"
publisher_type: PUBLISHER_OWNED_AND_OPERATED
hyperlocal_set {
  hyperlocal {
    corners {
      latitude: 0.0
      longitude: 0.0
    }
    corners {
      latitude: 0.0
      longitude: 0.0
    }
    corners {
      latitude: 0.0
      longitude: 0.0
    }
    corners {
      latitude: 0.0
      longitude: 0.0
    }
  }
  center_point {
    latitude: 0.0
    longitude: 0.0
  }
}
device {
  device_type: PERSONAL_COMPUTER
  platform: "Windows"
  os_version {
  }
  screen_pixel_ratio_millis: 1000
  limit_ad_tracking: false
}
publisher_country: "PL"
publisher_id: "pub-1111111111111111"
response_deadline_ms: 300
google_query_id: "ANy-z31Byn-43v7X648f48t464c0VJ47168b3x66Lz451VGsHXp58L9O1o135IzD1F09ZZGb"
auction_type: FIRST_PRICE
geo {
  lat: 50.72
  lon: 21.32
  country: "POL"
  region: "PL-SK"
  zip: "27-570"
  utcoffset: 120
  accuracy: 4730
}
user_agent_data {
  platform {
    brand: "Windows NT"
    version: "10"
    version: "0"
  }
  mobile: false
  browsers {
    brand: "Mozilla"
    version: "5"
    version: "0"
  }
  browsers {
    brand: "Gecko"
    version: "20100101"
  }
  source: USER_AGENT_STRING
}
page_visibility: VISIBILITY_STATE_VISIBLE
supply_chain {
  complete: true
  nodes {
    advertising_system_identifier: "testdomain.com"
    seller_identifier: "pub-1111111111111111"
    handles_payment: true
  }
  version: "1.0"
}
frequency_capping_scope: FREQUENCY_CAPPING_SCOPE_NONE
privacy_treatments {
  allow_user_data_collection: true
}
inventory_partner_domain: "OMITTED"

Video bid requests

Show Me

{
  id: "\\\123/f\000\t\456&\n\789\1234\"\001a\123",
  ip: "\0338\355",
  google_user_id: "CAESEJ1ur2l94_8ruuu",
  cookie_version: 1,
  cookie_age_seconds: 5184000,
  hosted_match_data: "W9ABDAAAAGR67nl0",
  user_agent: "Mozilla/5.0 (Linux; Android 5.1; CP8298_I00) Mobile Safari/537.36",
  publisher_country: "IN",
  geo_criteria_id: 1007796,
  timezone_offset: 330,
  publisher_id: "pub-2230723027927371",
  seller_network_id: 989,
  url: "https://m.example.com",
  detected_language: [en],
  google_query_id: "ANy-zJEgdus4l0MishbSmH0eOcXUA1Fbo4_tKROsbR37q",
  auction_type: "SECOND_PRICE",
  device: {
    device_type: "HIGHEND_PHONE",
    platform: "android",
    brand: "coolpad",
    model: "cp8298_i00",
    os_version: {
      major: 5,
      minor: 1
    },
    carrier_id: 70210,
    screen_width: 360,
    screen_height: 640,
    screen_pixel_ratio_millis: 2000
  },
  mobile: {
    is_app: false,
    is_mobile_web_optimized: true,
    DEPRECATED_platform: "android",
    DEPRECATED_mobile_device_type: "HIGHEND_PHONE",
    DEPRECATED_brand: "coolpad",
    DEPRECATED_model: "cp8298_i00",
    DEPRECATED_os_version: {
      os_version_major: 5,
      os_version_minor: 1
    },
    DEPRECATED_screen_width: 360,
    DEPRECATED_screen_height: 640,
    DEPRECATED_carrier_id: 70210,
    DEPRECATED_device_pixel_ratio_millis: 2000
  },
  publisher_type: "ADX_PUBLISHER_OWNED_AND_OPERATED",
  adslot: [{
    id: 1,
    ad_block_key: 2882274820,
    width:   [300,250],
    height:   [250,250],
    excluded_attribute:   [114,22,34,25,27,13,14,15,16,17,18,19,20,25,27,22],
    allowed_vendor_type:   [42,144,575,698,704,743,776,785,793,797,808,828,832,885],
    excluded_sensitive_category:   [36,27,19,4,23,30,10,3,31,5,8,37,18],
    excluded_product_category:   [10031,11669,13423,13525,13566,13589,13612,13740],
    excluded_creatives:   [{
      buyer_creative_id: "1234567.1234567890-ssl"
    }],
    matching_ad_data:   [{
      billing_id:     [6629616415,51386650457],
      minimum_cpm_micros: 1380000,
      direct_deal:     [{
        direct_deal_id: 410401,
        fixed_cpm_micros: 1360000,
        deal_type: "PREFERRED_DEAL",
        publisher_blocks_overridden: true
      },{
        direct_deal_id: 240644,
        fixed_cpm_micros: 1500000,
        deal_type: "PREFERRED_DEAL",
        publisher_blocks_overridden: true
      }]
    },{
      billing_id:     [1234567890],
      minimum_cpm_micros: 1380000
    }],
    publisher_settings_list_id:   [12109930661871909476,11138951146123409010],
    slot_visibility: "BELOW_THE_FOLD",
    viewability: 30,
    click_through_rate: 0.0010072842,
    iframing_state: "UNKNOWN_IFRAME_STATE",
    native_ad_template:   [{
      required_fields: 1065,
      recommended_fields: 4,
      headline_max_safe_length: 25,
      body_max_safe_length: 90,
      call_to_action_max_safe_length: 15,
      advertiser_max_safe_length: 25,
      logo_width: 100,
      logo_height: 100,
      style_id: 199892,
      style_height: 250,
      style_width: 300
    }],
    sticky_settings: {

    },
    renderer: "GOOGLE",
    is_amp_page: "DIALECT_HTML",
    amp_ad_requirement_type: "AMP_AD_ALLOWED_AND_NOT_EARLY_RENDERED",
    allowed_ad_types:   [ALLOWED_AD_TYPE_BANNER,ALLOWED_AD_TYPE_NATIVE],
    session_depth: 1,
    internal_data: {

    }
  }],
  response_deadline_ms: 122,
  is_test: false
}

Example bid responses

Non-video bid responses

OpenRTB Protobuf

Show me the example

id: "Z1ooz319AuluM78c9gs382"
seatbid {
  bid {
    id: "27Zv77s98G1G6j81vg2"
    impid: "1"
    price: 1.9337624810013911
    adid: "test_creative_id_425686"
    adomain: "google.com"
    cid: "85753840376"
    crid: "test_creative_id_425686"
    dealid: "21043453"
    cat: "IAB7-5"
    burl: "https://test.com/imp?id=123456"
    adm_native {
      ver: "1"
      assets {
        id: 1
        required: true
        title {
          text: "Luxury Mars Cruises"
        }
      }
      assets {
        id: 2
        data {
          value: "Book today"
        }
      }
      assets {
        id: 3
        data {
          value: "Galactic Luxury Cruises"
        }
      }
      assets {
        id: 4
        img {
          url: "https://native.test.com/image?id=123456"
          w: 1200
          h: 627
        }
      }
      link {
        url: "https://www.google.com"
      }
      imptrackers: "https://test.com/impression?id=123456&amt=${AUCTION_PRICE}"
    }
  }
  seat: "1287:1720:806996"
}
cur: "USD"

OpenRTB JSON

Show me the example

{
  "id": "Z8TDDaW77DBY91rct559D3",
  "seatbid": [
    {
      "bid": [
        {
          "id": "20g178F1nO1U81rq3l6",
          "impid": "1",
          "price": 0.12127,
          "adid": "test_creative_id_879318",
          "adm": "{\"assets\": [{\"id\": 1, \"title\": {\"text\": \"Luxury Mars Cruises\"}}, {\"id\": 2, \"data\": {\"value\": \"Galactic Luxury Cruises\"}}, {\"id\": 3, \"img\": {\"url\": \"https://native.test.com/image?id=123456\", \"w\": 1200, \"h\": 628}}], \"link\": {\"url\": \"https://www.google.com\", \"clicktrackers\": [\"https://native.test.com/click?id=123456\"]}, \"imptrackers\": [\"https://test.com/impression?id=123456&amt=${AUCTION_PRICE}\"]}",
          "adomain": [
            "google.com"
          ],
          "cid": "97677444075",
          "crid": "test_creative_id_879318",
          "ext": {
            "app_promotion_type": "INSTALLS",
            "ad_choices_destination_url": "https://test.com/preferences"
          }
        }
      ],
      "seat": "9714:3611:768318"
    }
  ],
  "bidid": "V2drbz93-w5w09453-0766-pLu36cYs0I91"
}

Google

Show me the example

ad {
  adslot {
    id: 1
    max_cpm_micros: 14161
    billing_id: 63548360940
  }
  click_through_url: "google.com"
  attribute: 47
  attribute: 8
  buyer_creative_id: "test_creative_id_374241"
  advertiser_name: "Google"
  native_ad {
    headline: "Luxury Mars Cruises"
    body: "Visit the planet in a luxury spaceship."
    call_to_action: "Book today"
    advertiser: "Galactic Luxury Cruises"
    image {
      url: "https://native.test.com/image?id=123456"
      width: 800
      height: 800
    }
    logo {
      url: "https://native.test.com/logo?id=123456"
      width: 200
      height: 200
    }
    price: "213,99 z\305\202"
    click_link_url: "https://www.google.com"
  }
  impression_tracking_url: "https://test.com/imp?id=123456"
  impression_tracking_url: "https://test.com/imp?id=123456"
  ad_choices_destination_url: "https://test.com/preferences"
  event_notification_token: "token"
}
processing_time_ms: 21

Video bid responses

Show Me

bid_response {
  ad {
    ...
    click_through_url: "https://www.exampleDomain.com"
    impression_tracking_url: "https://my_impression_tracking_url.com/"
    ad_choices_destination_url: "https://my_ad_choices_destination_url.com/"
    ...
    native_ad {
      headline: "Lowest mortgage rates"
      video_url: "https://pubads.g.doubleclick.net/gampad/ads?sz=640x480&iu=/124319096/external/single_ad_samples&ciu_szs=300x250&impl=s&gdfp_req=1&env=vp&output=vast"
      call_to_action: "Get a quote"
      advertiser: "NY Mortgage Inc."
      image {
        url: "https://www.example.net/mypromoimage.png"
        width: 1200
        height: 700
      }
      logo {
        url: "https://www.example.net/mylogo.png"
        width: 200
        height: 200
      }
      click_link_url: "https://r1.example.com/r/u1dhfh3cow00/b1_googleadx/830/41972/ ?_b_ctrl=1"
      click_tracking_urls: "https://my_click_tracking_url.com/"
    }
  }
}