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You can use Filtering Assist to reduce the amount of bids that are filtered
from the auction. Filtering Assist predicts up to 50 creatives for a given bid
request that are likely to be filtered based on your recent bidding history.
Once enabled, you can view a list of creatives that are likely to be filtered
in BidRequest.imp.ext.excluded_creatives. See
ExcludedCreative
for details.
The creatives returned by Filtering Assist are likely to be filtered from the
auction, so we recommend that you don't use them in your bid response.
The list of excluded creatives is specific to a single bid request. You need to
review this list for each bid request to avoid excluding creatives that could
win the auction.
See the Bid
Filtering
guide for more ways to reduce your bid filtering.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-15 UTC."],[[["Filtering Assist helps reduce bid filtering by predicting up to 50 creatives likely to be filtered based on your bidding history."],["Contact your account manager to enable Filtering Assist and view potentially filtered creatives within OpenRTB and Google RTB protocol messages."],["Avoid using creatives flagged by Filtering Assist in your bid response as they are likely to be filtered from the auction."],["Review the excluded creatives list for each bid request to ensure you're not excluding potentially winning creatives."],["Refer to the Bid Filtering guide for additional methods to minimize bid filtering."]]],[]]
