AI-generated Key Takeaways
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Ads can be filtered out during bidding because they refer to disapproved ads that violate Authorized Buyers policies.
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Use the Real-time Bidding API and Buyer API to check the status of your creatives and proactively fix issues to prevent disapprovals.
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Troubleshoot disapproved ads by reviewing the reasons and instructions provided in the Authorized Buyers help center.
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Contact your Authorized Buyers account team for questions or to enable the Buyer API for managing your creatives.
Bid Filtering says that one of the reasons a bid might be filtered out is because the snippet refers to a disapproved ad.
Ads are disapproved because they don't comply with one or more of the Authorized Buyers policies for advertising on the Google network. Authorized Buyers reserves the right to disapprove ads that breach any of these policies and to suspend entire accounts for certain violations.
Use the Real-time Bidding API to review the status of your creatives.
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Troubleshoot
disapproved ads lists the reasons for disapproval of an ad along
with instructions for correcting the issue that led to the disapproval.
Each disapproved ad that is filtered out is a valuable impression which you've missed. Therefore, you should always do the following:
- Take advantage of the Buyer API to submit creatives for verification, check the status of a creative that you have submitted, see disapproval reasons for your submitted creatives, and retrieve a list of your active creatives before bidding on the creative ad.
- Reach out to your Authorized Buyers account team if you have questions or
want to enable the Buyer API,
or review your
creatives.