Measurement Protocol (Google Analytics 4)

The Google Analytics Measurement Protocol for Google Analytics 4 allows developers to make HTTP requests to send events directly to Google Analytics servers. This allows developers to measure how users interact with their business from any HTTP-enabled environment. Notably, this makes it easy to measure interactions that happen server-to-server.

Developers can use the Measurement Protocol to:

  • Tie online to offline behavior
  • Measure interactions both client-side and server-side
  • Send events that happen outside standard user-interaction (e.g. offline conversions)

Getting Started

To get started, see sending events. This guide will show you how to send events via HTTP using the Measurement Protocol.

Next Steps