Introduction to Google Analytics 4

Google Analytics 4 is an analytics service that lets you measure traffic and engagement across your websites and apps. This documentation provides implementation instructions and reference materials geared towards a developer audience.

Get started

To get started with Google Analytics 4, see Get started with Google Analytics. For information about the Google Analytics 4 property, see Meet the next generation of Google Analytics.

Set up measurement

Use the following guides to start measuring traffic and engagement on your site or app:

Automate your Analytics solution

Google Analytics 4 offers multiple developer products to manage and interact with your properties:

  • Run reports and export audiences using the Data API.
  • Configure your accounts, properties, and data streams with the Admin API.
  • Send events for server-to-server and offline interactions with the Measurement Protocol.
  • Process deletions of data associated with a given user identifier with the User Deletion API.

Migration resources

Google Analytics 4 is a new kind of property with different reports than what you're used to seeing in Universal Analytics properties. If your website uses a Universal Analytics property and you want to use a Google Analytics 4 property, see Make the switch to Google Analytics 4. You can also visit the Developer Migration Center for migration information geared towards a developer audience.