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Before using the Google Analytics APIs and developer products, make sure you've
followed the steps in Get started with
Google Analytics to set up your
account, create a property, and add a data stream.
Set up measurement
For more details on setting up Google Analytics, see the following developer guides:
Google Analytics offers the following developer products that you can use to manage your
Google Analytics integration at scale:
Run reports and export audiences using the Data API.
Configure your accounts, properties, and data streams with the Admin API.
Send events for server-to-server and offline interactions with the Measurement Protocol.
Process deletions of data associated with a given user identifier with the User Deletion API.
Learn about Google Analytics
If you're new to Google Analytics, we recommend starting with the Google
Analytics Certification on
Skillshop.
The certification course offers videos and training modules to help you learn
about Google Analytics and how you can get the most out of it for your business.
You can also watch a subset of these training videos on our YouTube
channel.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-23 UTC."],[[["\u003cp\u003eGoogle Analytics helps measure website and app traffic and engagement to improve digital strategies.\u003c/p\u003e\n"],["\u003cp\u003eNew users can get started with the Google Analytics Certification on Skillshop for comprehensive training.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers should set up their Google Analytics account and data collection before using APIs and developer products.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Analytics provides developer products like Data API and Admin API to automate analytics solutions and manage integrations.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers can set up website tagging, app measurement, and Ecommerce tracking using dedicated developer guides.\u003c/p\u003e\n"]]],["Google Analytics measures traffic and engagement across platforms. Users can learn via the Google Analytics Certification on Skillshop or YouTube videos. Developers should set up an account, property, data stream, and data collection before using APIs. Setup involves website tagging, app engagement measurement, and e-commerce tracking. Google Analytics provides developer products like the Data API for reporting, Admin API for configuration, Measurement Protocol for sending events, and User Deletion API for data removal.\n"],null,["Before using the Google Analytics APIs and developer products, make sure you've\nfollowed the steps in [Get started with\nGoogle Analytics](//support.google.com/analytics/answer/9304153) to set up your\naccount, create a property, and add a data stream.\n\nSet up measurement\n\nFor more details on setting up Google Analytics, see the following developer guides:\n\n- **Tag a website** : [The Google Tag and Tag Manager](/analytics/devguides/collection/ga4/tag-options)\n- **Tag an app** : [Set up app measurement](/analytics/devguides/collection/app)\n- **Measure Ecommerce** : [Set up a purchase event](/analytics/devguides/collection/ga4/set-up-ecommerce)\n\nAutomate your Analytics solution\n\nGoogle Analytics offers the following developer products that you can use to manage your\nGoogle Analytics integration at scale:\n\n- Run reports and export audiences using the [Data API](/analytics/devguides/reporting/data).\n- Configure your accounts, properties, and data streams with the [Admin API](/analytics/devguides/config/admin).\n- Send events for server-to-server and offline interactions with the [Measurement Protocol](/analytics/devguides/collection/protocol/ga4).\n- Process deletions of data associated with a given user identifier with the [User Deletion API](/analytics/devguides/config/userdeletion/v3).\n\nLearn about Google Analytics \n\nIf you're new to Google Analytics, we recommend starting with the [Google\nAnalytics Certification on\nSkillshop](//skillshop.docebosaas.com/learn/courses/14810/google-analytics-certification).\nThe certification course offers videos and training modules to help you learn\nabout Google Analytics and how you can get the most out of it for your business.\nYou can also watch a subset of these training videos on our [YouTube\nchannel](//youtube.com/playlist?list=PLI5YfMzCfRtZNBRmhTEJkcHYvN_x_wpxM&si=BXTMQPzi6xJEL7Fm).\n\nFor information about the Google Analytics property, see\n[Meet the next generation of Google Analytics](//support.google.com/analytics/answer/10089681)."]]
