Integrate with Google Analytics 4

Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
Learn about Google Analytics 4, and how you can use it for measurement and reporting.
Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.

More resources

Learn about Google Analytics 4, and how you can use it for measurement and reporting.
See what's possible with the Google Analytics Platform.
Learn how to migrate to the latest Google Analytics measurement libraries.
Resources to stay up to date and participate with other developers.
Get your questions answered and report issues.
Learn about advanced implementation techniques.

Migrate from Universal Analytics

Universal Analytics is deprecated. Here are some resources to help you migrate to Google Analytics 4.