Analytics for marketing specialists and digital analysts
This guide is for marketers and data analysts who are already familiar with digital marketing and want to explore how to set up and use Google Analytics, including advanced features and capabilities across different specializations.
Step 1: Begin to collect data
In this section, you will learn to set up a property on your website or app, use events to collect more data, set up conversions for the actions that are valuable to your business, and tag your URLs to attribute conversions properly.
Step 2: Enhance your advertising
In this section, you will learn how to link your Google Ads account to your Analytics property to see the entire customer cycle, from how users interact with your marketing to how they finally complete the goals you’ve set for them on your site or app.
Step 3: Visualize your data
Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this section, you will learn to see the data you've collected in the available reports, how to customize reports, and how to use more advanced tools to access the data.
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