Create a Merchant Center account


Follow the steps below to create a Merchant Center account. If you plan on managing multiple Merchant Center accounts, we will highlight the necessary steps to convert your new Merchant Center to a multi-client account (MCA).

Manual steps

  1. We recommend making a new Google account that will manage your new Merchant Center account.
  2. Log into the Google account with which you will manage your new Merchant Center account.
  3. Create your new Merchant Center account at the Merchant Center signup page. Because this account is for your business you may want to consider its name carefully.
  4. If you plan to manage separate Merchant Center accounts for your clients, request the conversion of your new Merchant Center account to an MCA. See Set up a multi-client account for more information.
  5. If other Google accounts need access to your Merchant Center account, set up user access. Note that admin privileges are required for account-level changes such as modifying the users on an account or managing sub-accounts for MCAs.
  6. To access your new Merchant Center account using the Content API, set up authentication as described in Set up Content API access.

Automatic steps

Not available for this process.

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