Campaign Group Performance Report (v201705)

The Campaign Group Performance report includes the overall performance statistics of campaigns that you have included in campaign groups. Statistics are aggregated by default at the campaign group level. If other segment fields are used, you may get more than one row per campaign group.

info_outline  Attribute

Id

layers  Segment

show_chart  Metric

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CAMPAIGN_GROUP_PERFORMANCE_REPORT

ActiveViewCpm

Average cost of viewable impressions (ActiveViewImpressions).

TypeMoney
Display NameActive View avg. CPM
XML AttributeactiveViewAvgCPM
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewCtr

How often people clicked your ad after it became viewable. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View viewable CTR
XML AttributeactiveViewViewableCTR
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewImpressions

How often your ad has become viewable on a Display Network site.

TypeLong
Display NameActive View viewable impressions
XML AttributeactiveViewViewableImpressions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurability

The ratio of impressions that could be measured by Active View over the number of served impressions. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View measurable impr. / impr.
XML AttributeactiveViewMeasurableImprImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurableCost

The cost of the impressions you received that were measurable by Active View.

TypeMoney
Display NameActive View measurable cost
XML AttributeactiveViewMeasurableCost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewMeasurableImpressions

The number of times your ads are appearing on placements in positions where they can be seen.

TypeLong
Display NameActive View measurable impr.
XML AttributeactiveViewMeasurableImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ActiveViewViewability

The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameActive View viewable impr. / measurable impr.
XML AttributeactiveViewViewableImprMeasurableImpr
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AllConversionRate

AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv. rate
XML AttributeallConvRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AllConversions

Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv.
XML AttributeallConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AllConversionValue

The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAll conv. value
XML AttributeallConvValue
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCost

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.

TypeMoney
Display NameAvg. Cost
XML AttributeavgCost
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpe

The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. CPE
XML AttributeavgCPE
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

AverageCpv

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameAvg. CPV
XML AttributeavgCPV
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerAllConversion

Total cost divided by all conversions.

TypeMoney
Display NameCost / all conv.
XML AttributecostAllConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CostPerCurrentModelAttributedConversion

Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCost / conv. (current model)
XML AttributecostConvCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CrossDeviceConversions

Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameCross-device conv.
XML AttributecrossDeviceConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CurrentModelAttributedConversions

Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConversions (current model)
XML AttributeconversionsCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

CurrentModelAttributedConversionValue

Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameConv. value (current model)
XML AttributeconvValueCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

EngagementRate

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameEngagement rate
XML AttributeengagementRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Engagements

The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.

TypeLong
Display NameEngagements
XML Attributeengagements
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Id

ID of the main object of this row.

TypeLong
Display NameCampaign Group ID
XML AttributecampaignGroupID
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

InteractionRate

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameInteraction Rate
XML AttributeinteractionRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Interactions

The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.

TypeLong
Display NameInteractions
XML Attributeinteractions
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

InteractionTypes

The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.

TypeEnumSet
Display NameInteraction Types
XML AttributeinteractionTypes
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

Name

The name of the main object in this row. For example, in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup.

TypeString
Display NameCampaign Group Name
XML AttributecampaignGroupName
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

Status

The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.

TypeCampaignGroupStatus
Display NameCampaign Group Status
XML AttributecampaignGroupStatus
BehaviorAttribute
FilterableTrue
Supports Zero ImpressionsTrue

ValuePerAllConversion

The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / all conv.
XML AttributevalueAllConv
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

ValuePerCurrentModelAttributedConversion

Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00). To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameValue / conv. (current model)
XML AttributevalueConvCurrentModel
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoViewRate

The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%". To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

TypeDouble
Display NameView rate
XML AttributeviewRate
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

VideoViews

The number of times your video ads were viewed.

TypeLong
Display NameViews
XML Attributeviews
BehaviorMetric
FilterableTrue
Supports Zero ImpressionsTrue

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