AccountCurrencyCode
|
The currency of the Customer account.
Type | String |
Display Name | Currency |
XML Attribute | currency |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AccountDescriptiveName
|
The descriptive name of the Customer account.
Type | String |
Display Name | Account |
XML Attribute | account |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AccountTimeZone
|
Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.
Type | String |
Display Name | Time zone |
XML Attribute | timeZone |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
AdGroupId
|
The ID of the AdGroup.
Type | Long |
Display Name | Ad group ID |
XML Attribute | adGroupID |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupName
|
The name of the AdGroup.
Type | String |
Display Name | Ad group |
XML Attribute | adGroup |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
AdGroupStatus
|
Status of the ad group.
Type | AdGroupStatus |
Display Name | Ad group state |
XML Attribute | adGroupState |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
AdId
|
The ID of the Ad. This field may contain IDs of ads that are not supported in the report request's API version.
Type | Long |
Display Name | Ad ID |
XML Attribute | adID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
|
AdNetworkType1
|
First level network type.
Type | AdNetworkType1 |
Display Name | Network |
XML Attribute | network |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Search Network |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
AdNetworkType2
|
Second level network type (includes search partners).
Type | AdNetworkType2 |
Display Name | Network (with search partners) |
XML Attribute | networkWithSearchPartners |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | unknown |
SEARCH | Google search |
SEARCH_PARTNERS | Search partners |
CONTENT | Display Network |
YOUTUBE_SEARCH | YouTube Search |
YOUTUBE_WATCH | YouTube Videos |
MIXED | Cross-network |
|
AllConversionRate
|
AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. rate |
XML Attribute | allConvRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AllConversions
|
Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. |
XML Attribute | allConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AllConversionValue
|
The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | All conv. value |
XML Attribute | allConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
AttributeValues
|
The FeedItem's attribute values.
List elements are returned in JSON list format.
Type | List |
Display Name | Attribute Values |
XML Attribute | attributeValues |
Behavior | Attribute |
Filterable | False |
Supports Zero Impressions | True |
|
AverageCost
|
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. Cost |
XML Attribute | avgCost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpc
|
The total cost of all clicks divided by the total number of clicks received.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPC |
XML Attribute | avgCPC |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpe
|
The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPE |
XML Attribute | avgCPE |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpm
|
Average Cost-per-thousand impressions (CPM).
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Avg. CPM |
XML Attribute | avgCPM |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AverageCpv
|
The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. CPV |
XML Attribute | avgCPV |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
AveragePosition
|
Your ad's position relative to those of other advertisers.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Avg. position |
XML Attribute | avgPosition |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CampaignId
|
The ID of the Campaign.
Type | Long |
Display Name | Campaign ID |
XML Attribute | campaignID |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
CampaignName
|
The name of the Campaign.
Type | String |
Display Name | Campaign |
XML Attribute | campaign |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
|
CampaignStatus
|
The status of the Campaign.
Type | CampaignStatus |
Display Name | Campaign state |
XML Attribute | campaignState |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | unknown |
ENABLED | enabled |
PAUSED | paused |
REMOVED | removed |
|
Clicks
|
The number of clicks.
Type | Long |
Display Name | Clicks |
XML Attribute | clicks |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ClickType
|
Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.
Type | ClickType |
Display Name | Click type |
XML Attribute | clickType |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
URL_CLICKS | Headline |
CALLS | Phone calls |
OTHER | Other |
PRODUCT_EXTENSION_CLICKS | Product plusbox offer |
SITELINKS | Sitelink |
PRODUCT_LISTING_AD_CLICKS | Shopping ad - Standard |
GET_DIRECTIONS | Driving direction |
OFFER_PRINTS | Print offer |
BREADCRUMBS | Breadcrumbs |
CALL_TRACKING | Manually dialed phone calls |
MOBILE_CALL_TRACKING | Mobile phone calls |
LOCATION_EXPANSION | Get location details |
STORE_LOCATOR | Show nearby locations |
IN_APP_LINK | Mobile app extension |
PRODUCT_LISTING_AD_LOCAL | Shopping ad - Local |
APP_DEEPLINK | App engagement ad deep link |
PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL | Shopping ad - MultiChannel Local |
PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE | Shopping ad - MultiChannel Online |
PRODUCT_LISTING_ADS_COUPON | Shopping ad - Coupon |
PRODUCT_LISTING_AD_TRANSACTABLE | Shopping ad - Sell on Google |
PRODUCT_AD_APP_DEEPLINK | Shopping ad - App Deeplink |
SHOWCASE_AD_CATEGORY_LINK | Shopping - Showcase - Category |
SHOWCASE_AD_LOCAL_STOREFRONT_LINK | Shopping - Showcase - Local storefront |
SHOWCASE_AD_ONLINE_PRODUCT_LINK | Shopping - Showcase - Online product |
SHOWCASE_AD_LOCAL_PRODUCT_LINK | Shopping - Showcase - Local product |
PRICE_EXTENSION | Price Extension |
VIDEO_WEBSITE_CLICKS | Website |
VIDEO_CALL_TO_ACTION_CLICKS | Call-to-Action overlay |
VIDEO_APP_STORE_CLICKS | App store |
VIDEO_CARD_ACTION_HEADLINE_CLICKS | Cards |
VIDEO_END_CAP_CLICKS | End cap |
CLICK_ON_ENGAGEMENT_AD | Click on engagement ad |
LOCATION_FORMAT_MAP | Map |
LOCATION_FORMAT_LANDING_PAGE | Go to landing page |
LOCATION_FORMAT_STORE_INFO | Go to store info |
LOCATION_FORMAT_DIRECTIONS | Directions |
LOCATION_FORMAT_CALL | Call |
LOCATION_FORMAT_TEXT | Text |
LOCATION_FORMAT_IMAGE | Image(s) |
BROADBAND_PLAN | Broadband Plan |
WIRELESS_PLAN | Wireless Plan |
VISUAL_SITELINKS | Visual Sitelinks |
PROMOTION_EXTENSION | Promotion Extension |
SWIPEABLE_GALLERY_AD_HEADLINE | Ad Headline |
SWIPEABLE_GALLERY_AD_SWIPES | Swipes |
SWIPEABLE_GALLERY_AD_SEE_MORE | See More |
SWIPEABLE_GALLERY_AD_SITELINK_ONE | Sitelink 1 |
SWIPEABLE_GALLERY_AD_SITELINK_TWO | Sitelink 2 |
SWIPEABLE_GALLERY_AD_SITELINK_THREE | Sitelink 3 |
SWIPEABLE_GALLERY_AD_SITELINK_FOUR | Sitelink 4 |
SWIPEABLE_GALLERY_AD_SITELINK_FIVE | Sitelink 5 |
HOTEL_PRICE | Hotel price |
HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION | Hotel Book-on-Google room selection |
MAPS_PIN_CLICK | Maps Pin Clicks |
UNKNOWN | unknown |
Not compatible with the following fields:
AverageCpe
AverageCpv
EngagementRate
Engagements
IsSelfAction
VideoViewRate
VideoViews
|
ConversionCategoryName
|
A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".
Type | String |
Display Name | Conversion category |
XML Attribute | conversionCategory |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
VideoViewRate
VideoViews
|
ConversionRate
|
The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conv. rate |
XML Attribute | convRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Conversions
|
The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Conversions |
XML Attribute | conversions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
ConversionTrackerId
|
ID of the conversion tracker.
Type | Long |
Display Name | Conversion Tracker Id |
XML Attribute | conversionTrackerId |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
VideoViewRate
VideoViews
|
ConversionTypeName
|
The name of the conversion type. Prevents zero-conversion rows from being returned.
Type | String |
Display Name | Conversion name |
XML Attribute | conversionName |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
VideoViewRate
VideoViews
|
ConversionValue
|
The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Total conv. value |
XML Attribute | totalConvValue |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Cost
|
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost |
XML Attribute | cost |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CostPerAllConversion
|
Total cost divided by all conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / all conv. |
XML Attribute | costAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
CostPerConversion
|
The Cost attributable to conversion-tracked clicks divided by the number of conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.
Type | Money |
Display Name | Cost / conv. |
XML Attribute | costConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
Criteria
|
Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide.
Type | String |
Display Name | Target keyword text |
XML Attribute | targetKeywordText |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
CrossDeviceConversions
|
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Cross-device conv. |
XML Attribute | crossDeviceConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
Slot
|
Ctr
|
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | CTR |
XML Attribute | ctr |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
CustomerDescriptiveName
|
The descriptive name of the Customer.
Type | String |
Display Name | Client name |
XML Attribute | clientName |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
Date
|
The date formatted as yyyy-MM-dd.
Type | Date |
Display Name | Day |
XML Attribute | day |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
DayOfWeek
|
The name of the day of the week, e.g., "Monday".
Type | DayOfWeek |
Display Name | Day of week |
XML Attribute | dayOfWeek |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
MONDAY | Monday |
TUESDAY | Tuesday |
WEDNESDAY | Wednesday |
THURSDAY | Thursday |
FRIDAY | Friday |
SATURDAY | Saturday |
SUNDAY | Sunday |
|
Device
|
Device type where the impression was shown.
Type | DeviceType |
Display Name | Device |
XML Attribute | device |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | Other |
DESKTOP | Computers |
HIGH_END_MOBILE | Mobile devices with full browsers |
TABLET | Tablets with full browsers |
CONNECTED_TV | Devices streaming video content to TV screens |
|
DevicePreference
|
Platform ID of the device preference. You can look up the corresponding name and other information in the Platforms reference.
Type | FeedItemDevicePreference |
Display Name | Device preference |
XML Attribute | devicePreference |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
DisapprovalShortNames
|
List of reasons why the FeedItem is not approved.
List elements are returned in JSON list format.
Type | List |
Display Name | Disapproval reasons |
XML Attribute | disapprovalReasons |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
EndTime
|
The end time in which the FeedItem is no longer effective and will stop serving.
Type | DateTime |
Display Name | End date |
XML Attribute | endDate |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
EngagementRate
|
How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Engagement rate |
XML Attribute | engagementRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Engagements
|
The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.
Type | Long |
Display Name | Engagements |
XML Attribute | engagements |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
ExternalConversionSource
|
The source of conversion such as website, import from calls.
Type | ExternalConversionSource |
Display Name | Conversion source |
XML Attribute | conversionSource |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
UNKNOWN | Other |
WEBPAGE | Website |
ANALYTICS | Analytics |
UPLOAD | Import from clicks |
AD_CALL_METRICS | Calls from ads |
OFFERS | Offers |
ENGAGEMENT | Engagement ads |
WEBSITE_CALL_METRICS | Calls from website |
STORE_VISITS | Store visits |
ANDROID_IN_APP | Android in-app action |
ANDROID_DOWNLOAD | Android app install (from Google Play) |
IOS_IN_APP | iOS in-app action |
IOS_FIRST_OPEN | iOS app install (first open) |
APP_UNSPECIFIED | Mobile app |
ANDROID_FIRST_OPEN | Android app install (first open) |
UPLOAD_CALLS | Import from calls |
FIREBASE | Firebase |
CLICK_TO_CALL | Phone number clicks |
SALESFORCE | Salesforce.com |
STORE_SALES_CRM | Store sales (data partner) |
STORE_SALES_PAYMENT_NETWORK | Store sales (automated) |
GOOGLE_PLAY | Google Play |
THIRD_PARTY_APP_ANALYTICS | Third-party app analytics |
GOOGLE_ATTRIBUTION | Google Attribution |
STORE_SALES_DIRECT | Store sales (direct upload) |
Not compatible with the following fields:
AverageCost
AverageCpc
AverageCpe
AverageCpm
AverageCpv
AveragePosition
Clicks
Cost
Ctr
EngagementRate
Engagements
Impressions
InteractionRate
InteractionTypes
Interactions
VideoViewRate
VideoViews
|
ExternalCustomerId
|
The Customer ID.
Type | Long |
Display Name | Customer ID |
XML Attribute | customerID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
FeedId
|
The Feed ID.
Type | Long |
Display Name | Feed ID |
XML Attribute | feedID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
FeedItemId
|
The FeedItem ID.
Type | Long |
Display Name | Item ID |
XML Attribute | itemID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
GeoTargetingCriterionId
|
Location ID of the feed item's geoTargeting.
Type | Long |
Display Name | Target location |
XML Attribute | targetLocation |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
GeoTargetingRestriction
|
The type of location that can be used for targeting.
Type | GeoRestriction |
Display Name | Target location restriction |
XML Attribute | targetLocationRestriction |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
UNKNOWN | Unknown |
LOCATION_OF_PRESENCE | Physical location |
|
Impressions
|
Count of how often your ad has appeared on a search results page or website on the Google Network.
Type | Long |
Display Name | Impressions |
XML Attribute | impressions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
InteractionRate
|
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Interaction Rate |
XML Attribute | interactionRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Interactions
|
The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on.
Type | Long |
Display Name | Interactions |
XML Attribute | interactions |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
InteractionTypes
|
The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns.
Type | EnumSet |
Display Name | Interaction Types |
XML Attribute | interactionTypes |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
IsSelfAction
|
Indicates if the extension for the placeholder feed item of this row was clicked (true) or merely displayed (false).
Type | Enum |
Display Name | This extension vs. Other |
XML Attribute | thisExtensionVsOther |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | False |
Predicate values / display values
TRUE | This extension |
FALSE | Other |
Not compatible with the following fields:
ClickType
|
KeywordMatchType
|
The match type for the Keyword.
Type | KeywordMatchType |
Display Name | Target keyword match type |
XML Attribute | targetKeywordMatchType |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
EXACT | Exact |
PHRASE | Phrase |
BROAD | Broad |
|
KeywordTargetingId
|
The ID of the feed item's keyword targeting.
Type | Long |
Display Name | Keyword ID |
XML Attribute | keywordID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
KeywordTargetingMatchType
|
Match type of the feed item's keywordTargeting.
Type | String |
Display Name | Target keyword match type |
XML Attribute | targetKeywordMatchType |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
KeywordTargetingText
|
Text of the feed item's keywordTargeting.
Type | String |
Display Name | Target keyword text |
XML Attribute | targetKeywordText |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
Month
|
The first day of the month, formatted as yyyy-MM-dd.
Type | String |
Display Name | Month |
XML Attribute | month |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
MonthOfYear
|
The name of the month of the year, e.g., "December".
Type | MonthOfYear |
Display Name | Month of Year |
XML Attribute | monthOfYear |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
JANUARY | January |
FEBRUARY | February |
MARCH | March |
APRIL | April |
MAY | May |
JUNE | June |
JULY | July |
AUGUST | August |
SEPTEMBER | September |
OCTOBER | October |
NOVEMBER | November |
DECEMBER | December |
|
PlaceholderType
|
Placeholder type indicating the type of extension.
Type | Integer |
Display Name | Feed placeholder type |
XML Attribute | feedPlaceholderType |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
Quarter
|
The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.
Type | String |
Display Name | Quarter |
XML Attribute | quarter |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
Scheduling
|
Schedule specifying when the FeedItem may serve.
FeedItemScheduling elements are returned in JSON list format.
Type | FeedItemScheduling |
Display Name | Scheduling |
XML Attribute | scheduling |
Behavior | Attribute |
Filterable | False |
Supports Zero Impressions | True |
|
Slot
|
The position of the Ad.
Type | Slot |
Display Name | Top vs. Other |
XML Attribute | topVsOther |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
SearchRhs | Google search: Side |
SearchTop | Google search: Top |
SearchOther | Google search: Other |
Content | Google Display Network |
AfsTop | Search partners: Top |
AfsOther | Search partners: Other |
Mixed | Cross-network |
Unknown | |
Not compatible with the following fields:
CrossDeviceConversions
|
StartTime
|
The start time in which the FeedItem is effective and can begin serving.
Type | DateTime |
Display Name | Start date |
XML Attribute | startDate |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
Status
|
The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup.
Type | Status |
Display Name | Item state |
XML Attribute | itemState |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
Predicate values / display values
ENABLED | Enabled |
REMOVED | Removed |
UNKNOWN | unknown |
|
TargetingAdGroupId
|
Ad group ID of the feed item's adGroupTargeting.
Type | Long |
Display Name | Target ad group ID |
XML Attribute | targetAdGroupID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
TargetingCampaignId
|
Campaign ID of the feed item's campaignTargeting.
Type | Long |
Display Name | Target campaign ID |
XML Attribute | targetCampaignID |
Behavior | Attribute |
Filterable | True |
Supports Zero Impressions | True |
|
UrlCustomParameters
|
Custom URL parameters of the main object of this row.
CustomParameters elements are returned in JSON map format.
Type | CustomParameters |
Display Name | Custom parameter |
XML Attribute | customParameter |
Behavior | Attribute |
Filterable | False |
Supports Zero Impressions | True |
|
ValidationDetails
|
Details about the validation state for the FeedItem.
List elements are returned in JSON list format.
Type | List |
Display Name | Approval Status |
XML Attribute | approvalStatus |
Behavior | Attribute |
Filterable | False |
Supports Zero Impressions | True |
|
ValuePerAllConversion
|
The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / all conv. |
XML Attribute | valueAllConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
ValuePerConversion
|
The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | Value / conv. |
XML Attribute | valueConv |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
|
VideoViewRate
|
The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.
Type | Double |
Display Name | View rate |
XML Attribute | viewRate |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
VideoViews
|
The number of times your video ads were viewed.
Type | Long |
Display Name | Views |
XML Attribute | views |
Behavior | Metric |
Filterable | True |
Supports Zero Impressions | True |
Not compatible with the following fields:
ClickType
ConversionCategoryName
ConversionTrackerId
ConversionTypeName
ExternalConversionSource
|
Week
|
The date for the Monday of the week, formatted as yyyy-MM-dd.
Type | String |
Display Name | Week |
XML Attribute | week |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
|
Year
|
The year, formatted as yyyy.
Type | Integer |
Display Name | Year |
XML Attribute | year |
Behavior | Segment |
Filterable | True |
Supports Zero Impressions | True |
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