Integrate Meta Audience Network with bidding

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Meta Audience Network using mediation, covering bidding integrations. It covers how to add Meta Audience Network to an ad unit's mediation configuration, and how to integrate the Meta Audience Network and adapter into a Unity app.

Supported integrations and ad formats

The AdMob mediation adapter for Meta Audience Network has the following capabilities:

Integration
Bidding
Waterfall  1
Formats
Banner
Interstitial
Rewarded
Rewarded Interstitial

1 Meta Audience Network became bidding only in 2021.

Requirements

  • Latest Google Mobile Ads SDK
  • Unity 5.6 or higher
  • Google Mobile Ads mediation plugin for Meta Audience Network 2.11.0 (latest version recommended)
  • To deploy on Android
    • Android API level 23 or higher
  • To deploy on iOS
    • iOS deployment target of 10.0 or higher
    • The latest Meta Audience Network SDK usually requires the latest version of Xcode.
  • A working Unity project configured with Google Mobile Ads SDK. See Get Started for details.
  • Complete the mediation Get started guide

Step 1: Set up configurations in Meta Audience Network UI

Sign up and log in to the Business Manager Start page.

Click Get started then Create new account.

Fill out the required fields with your business details and click Next.

Create a property

After you've filled out the required information, you're prompted to create a property for your app. Enter the desired name of the property for your app and click Next.

Next, select your platform to monetize.

Add your app details and click Next.

Android

iOS

Set up your payment account by clicking Add a new payment account. You will be redirected to a new page to enter your payment information. Fill out the necessary details, then click Next.

Select Google AdMob as the Mediation platform, then click Create placement.

Select a format, fill out the form and click Create.

Take note of the Placement ID.

Click Done.

Update your app-ads.txt

Authorized Sellers for Apps app-ads.txt is an IAB Tech Lab initiative that helps ensure your app ad inventory is only sold through channels you've identified as authorized. To prevent a significant loss in ad revenue, you'll need to implement an app-ads.txt file. If you haven't done so already, set up an app-ads.txt file for your app.

To implement app-ads.txt for Meta Audience Network, see Identifying Authorized Sellers with app-ads.txt.

Turn on test mode

See the Testing Audience Network Implementation guide for detailed instructions on how to enable Meta Audience Network test ads.

Step 2: Set up Meta Audience Network demand in AdMob UI

Configure mediation settings for your ad unit

Android

For instructions, see step 2 in the guide for Android.

iOS

For instructions, see step 2 in the guide for iOS.

Add Meta to GDPR and US state regulations ad partners list

Follow the steps in European regulations settings and US state regulations settings to add Meta to the European and US state regulations ad partners list in the AdMob UI.

Step 3: Import the Meta Audience Network SDK and adapter

OpenUPM-CLI

If you have OpenUPM-CLI installed, you can install the Google Mobile Ads Meta Audience Network Mediation Plugin for Unity to your project by running the following command from your project's root directory:

openupm add com.google.ads.mobile.mediation.metaaudiencenetwork

OpenUPM

In your Unity project editor, select Edit > Project Settings > Package Manager to open the Unity Package Manager Settings.

Under the Scoped Registries tab, add OpenUPM as a scoped registry with the following details:

  • Name: OpenUPM
  • URL: https://package.openupm.com
  • Scope(s): com.google

OpenUPM Details

Then, navigate to Window > Package Manager to open the Unity Package Manager and select My Registries from the drop-down menu.

Unity Registries

Select the Google Mobile Ads MetaAudienceNetwork Mediation package and click Install.

Install from OpenUPM

Unity Package

Download the latest version of Google Mobile Ads mediation plugin for Meta Audience Network from the download link in the Changelog and extract the GoogleMobileAdsMetaAudienceNetworkMediation.unitypackage from the zip file.

In your Unity project editor, select Assets > Import Package > Custom Package and find the GoogleMobileAdsMetaAudienceNetworkMediation.unitypackage file you downloaded. Make sure that all the files are selected and click Import.

Import from Unity

Then, select Assets > External Dependency Manager > Android Resolver > Force Resolve. The External Dependency Manager library will perform dependency resolution from scratch and copy the declared dependencies into the Assets/Plugins/Android directory of your Unity app.

Force Resolve

Step 4: Implement privacy settings on Meta Audience Network SDK

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

Review Meta's guidance for information about GDPR and Meta advertising.

US states privacy laws

US states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered through a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The US states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

For users in California, review Meta's data processing options.

Step 5: Add required code

Android

No additional code required for Meta Audience Network integration.

iOS

SKAdNetwork integration

Follow Meta Audience Network's documentation to add the SKAdNetwork identifiers to your project's Info.plist file.

Advertising tracking enabled

If you are building for iOS 14 or higher, check Meta Audience Network's instructions on how to set their Advertising Tracking Flag.

Step 6: Test your implementation

Enable test ads

Make sure you register your test device for AdMob and enable test mode in Meta Audience Network UI.

Verify test ads

To verify that you are receiving test ads from Meta Audience Network, enable single ad source testing in ad inspector using the Meta Audience Network (Bidding) ad source(s).

Optional steps

Caching on Android 9

Android

Starting with Android 9 (API level 28), cleartext support is disabled by default, which will affect the functionality of media caching of the Meta Audience Network SDK and could affect user experience and ads revenue. Follow Meta's documentation to update the network security configuration in your app.

iOS

Not applicable for iOS integrations.

Error codes

If the adapter fails to receive an ad from Audience Network, you can check the underlying error from the ad response using ResponseInfo under the following classes:

Android

com.google.ads.mediation.facebook.FacebookAdapter
com.google.ads.mediation.facebook.FacebookMediationAdapter

iOS

GADMAdapterFacebook
GADMediationAdapterFacebook

Here are the codes and accompanying messages thrown by the Meta Audience Network adapter when an ad fails to load:

Android

Error code Reason
101 Invalid server parameters (e.g. missing Placement ID).
102 The requested ad size does not match a Meta Audience Network supported banner size.
103 The publisher must request ads with an Activity context.
104 The Meta Audience Network SDK failed to initialize.
105 The publisher did not request for Unified native ads.
106 The native ad loaded is a different object than the one expected.
107 The Context object used is invalid.
108 The loaded ad is missing the required native ad assets.
109 Failed to create a native ad from the bid payload.
110 The Meta Audience Network SDK failed to present their interstitial/rewarded ad.
111 Exception thrown when creating a Meta Audience Network AdView object.
1000-9999 The Meta Audience Network returned an SDK-specific error. See Meta Audience Network's documentation for more details.

iOS

Error code Reason
101 Invalid server parameters (e.g. missing Placement ID).
102 The requested ad size does not match a Meta Audience Network supported banner size.
103 The Meta Audience Network ad object failed to initialize.
104 The Meta Audience Network SDK failed to present their interstitial/rewarded ad.
105 Root view controller of the banner ad is nil.
106 The Meta Audience Network SDK failed to initialize.
1000-9999 The Meta Audience Network returned an SDK-specific error. See Meta Audience Network's documentation for more details.

Meta Audience Network Unity Mediation Plugin Changelog

Version 3.17.0

Version 3.16.0

Version 3.15.0

Version 3.14.0

Version 3.13.1

Version 3.13.0

Version 3.12.2

Version 3.12.1

Version 3.12.0

Version 3.11.0

Version 3.10.0

Version 3.9.1

Version 3.9.0

Version 3.8.0

Version 3.7.0

Version 3.6.1

Version 3.6.0

Version 3.5.0

Version 3.4.0

Version 3.3.2

Version 3.3.1

Version 3.3.0

Version 3.2.0

Version 3.1.0

Version 3.0.0

Version 2.12.0

Version 2.11.1

Version 2.11.0

Version 2.10.0

Version 2.9.2

Version 2.9.1

Version 2.9.0

Version 2.8.1

Version 2.8.0

Version 2.7.1 (Deprecated, use 2.8.0 or newer)

Version 2.7.0 (Deprecated, use 2.8.0 or newer)

Version 2.6.1 (Deprecated, use 2.8.0 or newer)

Version 2.6.0

Version 2.5.1

  • Supports Facebook Android adapter version 5.5.0.0.
  • Supports Facebook iOS adapter version 5.5.1.0.

Version 2.5.0

  • Supports Facebook Android adapter version 5.5.0.0.
  • Supports Facebook iOS adapter version 5.5.0.0.

Version 2.4.1

  • Supports Facebook Android adapter version 5.4.1.1.
  • Supports Facebook iOS adapter version 5.4.0.0.

Version 2.4.0

  • Supports Facebook Android adapter version 5.4.0.0.
  • Supports Facebook iOS adapter version 5.4.0.0.

Version 2.3.2

  • Supports Facebook Android adapter version 5.3.1.2.
  • Supports Facebook iOS adapter version 5.3.2.0.

Version 2.3.1

  • Supports Facebook Android adapter version 5.3.1.0.
  • Supports Facebook iOS adapter version 5.3.2.0.

Version 2.3.0

  • Supports Facebook Android adapter version 5.3.0.0.
  • Supports Facebook iOS adapter version 5.3.0.0.

Version 2.2.0

  • Updated the plugin to support the new open-beta Rewarded API.
  • Supports Facebook Android adapter version 5.2.0.1.
  • Supports Facebook iOS adapter version 5.2.0.1.

Version 2.1.1

  • Supports Facebook Android adapter version 5.1.0.1.
  • Supports Facebook iOS adapter version 5.1.0.0.

Version 2.1.0

  • Supports Facebook Android adapter version 5.1.0.0.
  • Supports Facebook iOS adapter version 5.1.0.0.

Version 2.0.0

  • Supports Facebook Android adapter version 5.0.1.0.
  • Supports Facebook iOS adapter version 5.0.1.0.

Version 1.2.1

  • Supports Facebook Android adapter version 4.99.3.0.
  • Supports Facebook iOS adapter version 4.99.3.0.

Version 1.2.0

  • Supports Facebook Android adapter version 4.99.1.1.
  • Supports Facebook iOS adapter version 4.99.2.0.

Version 1.1.3

  • Supports Facebook Android adapter version 4.28.2.1.
  • Supports Facebook iOS adapter version 4.28.1.2.

Version 1.1.2

  • Fixed a potential conflict with the Unity Ads Unity mediation plugin.

Version 1.1.1

  • Supports Facebook Android adapter version 4.28.2.0.
  • Supports Facebook iOS adapter version 4.28.1.1.

Version 1.1.0

  • Supports Facebook Android SDK version 4.28.1.
  • Supports Facebook iOS SDK version 4.28.1.

Version 1.0.0

  • First release!
  • Supports Facebook Android SDK version 4.27.0.
  • Supports Facebook iOS SDK version 4.27.1.