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To help you comply with
U.S. states privacy laws,
the Google Mobile Ads SDK lets you use Google
restricted data processing (RDP) parameter to
indicate whether to enable RDP. Google also supports the
Global Privacy Platform
(GPP) for applicable US states. When the Google Mobile Ads SDK uses either
signal, the SDK restricts certain unique identifiers and other data is processed
in the provision of services to you.
You must decide how restricted data processing can support your compliance plans
and when to enable. Determine whether to use the RDP parameter
directly or signaling consent and privacy choices with the
GPP Specification.
This guide helps you enable RDP on a per-ad request basis and use the GPP
signal.
Enable the RDP signal
To notify Google that RDP must be enabled using Google's RDP signal, insert
the key rdp as an extra parameter with a value of 1.
If you collect consent decisions with a consent management platform or your own
custom messaging, the Google Mobile Ads SDK respects GPP signals written to
local storage. The User Messaging Platform (UMP) SDK supports writing the GPP
signal. To gather US state consent, see
US IAB Support.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-07-10 UTC."],[[["Google's Mobile Ads SDK enables publishers to comply with U.S. state privacy laws using Google's RDP signal or the IAB-defined `IABUSPrivacy_String` to restrict data processing for non-personalized ads."],["Publishers can signal restricted data processing at the ad request level by adding the key `rdp` with a value of `1` for Google's signal, or the key `IABUSPrivacy_String` with a compliant IAB string value for IAB's signal."],["When using mediation, publishers should add their mediation partners to the CPRA ad partners list in Ad Manager, potentially store the IAB signal using `UserDefaults` for partner access, and consult partner documentation for CPRA compliance options."]]],["Publishers can use two parameters to enable restricted data processing (RDP) for U.S. state privacy law compliance: Google's `rdp` signal or the IAB's `IABUSPrivacy_String` signal. Both signals trigger non-personalized ads and override UI settings. To use Google's signal, add \"rdp\" with a value of \"1\" as an extra parameter in the ad request. For IAB, insert \"IABUSPrivacy_String\" with a compliant string. For mediation, add partners to the CPRA ad partners list, consider using UserDefaults for the IAB signal, and consult partner documentation. Ensure necessary account permissions are in place.\n"]]
