Limited ads

As of January 14th 2021, the IMA HTML5 SDK allows limited ads to be served when the user does not give consent to cookies, the user denies consent to cookies, or when IMA does not receive a valid TC string in GDPR and ePrivacy regions following the grace period of IAB TCFv2 integration.

For DAI SDKs you must set the ltd parameter using StreamRequest.adTagParameters . Please see this Limited ads guide for more information.

Publishers using Google Publisher Tag (GPT) will need to also set PrivacySettingsConfig.limitedAds to disable GPT-related cookies. The following code snippet shows how to do this based on IMA's companion ads guide:


<!-- Register your companion slots -->
<script type='text/javascript'>
  googletag.cmd.push(function() {
      limitedAds: true,
    googletag.defineSlot('/YOUR_NETWORK/YOUR_UNIT_PATH', [728, 90], 'companionDiv')

Publishers are still responsible for playback of the stream manifest. The manifest URL continues to point to which is a cookied domain and may carry cookies. Because of this, the player needs to be configured to correctly request the manifest withCredentials=false.

Please see the following links to set this for your specific player:

It is also possible to enable limited ads automatically through integrating with a Consent Management Platform (CMP). This is supported on the latest version of the HTML5 SDK as of January 14th 2021.