Stay organized with collections
Save and categorize content based on your preferences.
IMA SDKs make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can
request ads from any
VAST-compliant ad server and manage ad playback in your apps. With IMA DAI SDKs, apps make a
stream request for ad and content video—either VOD or live content. The SDK then returns a
combined video stream, so that you don't have to manage switching between ad and content video
within your app.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[[["\u003cp\u003eIMA SDKs simplify the integration of multimedia ads into websites and apps.\u003c/p\u003e\n"],["\u003cp\u003eIMA SDKs facilitate requesting ads from any VAST-compliant ad server and managing their playback.\u003c/p\u003e\n"],["\u003cp\u003eIMA DAI SDKs allow apps to request a combined stream of ad and content video, eliminating the need for manual switching.\u003c/p\u003e\n"]]],[],null,["IMA SDKs make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can\nrequest ads from any\n[VAST-compliant](//www.iab.com/guidelines/digital-video-ad-serving-template-vast/) ad server and manage ad playback in your apps. With IMA DAI SDKs, apps make a\nstream request for ad and content video---either VOD or live content. The SDK then returns a\ncombined video stream, so that you don't have to manage switching between ad and content video\nwithin your app.\n\n\u003cbr /\u003e\n\n**Select the DAI solution you're interested in** \nFull service Pod serving"]]
