IMA SDKs make it easy to integrate multimedia ads into your websites and apps. IMA SDKs can
request ads from any
VAST-compliant ad server and manage ad playback in your apps. With IMA DAI SDKs, apps make a
stream request for ad and content video—either VOD or live content. The SDK then returns a
combined video stream, so that you don't have to manage switching between ad and content video
within your app.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-24 UTC."],[[["\u003cp\u003eIMA SDKs simplify the integration of multimedia ads into websites and apps.\u003c/p\u003e\n"],["\u003cp\u003eIMA SDKs facilitate requesting ads from any VAST-compliant ad server and managing their playback.\u003c/p\u003e\n"],["\u003cp\u003eIMA DAI SDKs allow apps to request a combined stream of ad and content video, eliminating the need for manual switching.\u003c/p\u003e\n"]]],[],null,[]]