Assistant app directory

Users can discover your apps for the Assistant via the app directory on mobile, so be sure to promote and market your apps appropriately. The app directory lets users discover your apps easily and learn how to use them afterwards.

The app directory lets users:

  • Browse and find capabilities that meet their needs. Users can explore the directory where apps are categorized into logical groups for easy lookup.
  • Discover capabilities of the Assistant and apps for the Assistant that are relevant to them.
  • Configure and customize their experience with the Assistant and apps on the Assistant.

Mobile directory

The mobile app directory lets users browse apps for the Assistant via the Google app for Android and the Google Assistant app for iOS.

The following examples show a listing for Fitbit Coach, a health & fitness app that walks users through a home workout:


The Actions console features analytics that show how your app has been rated in the mobile app directory. Navigate to Analytics > Directory for details about your app's rating over time.

Building a good app directory listing

Your app is featured on its own listing, so it's important that you promote and highlight your capabilities and provide everything users need to know about your app. A good app listing should at least include the following:

  • An icon and splash image - These should reflect your brand appropriately and differentiate your app from others
  • App display name - Associates a name and brand with your app
  • Description - A brief rundown of what the app can do and its features
  • Example invocations - This teaches users how to invoke your apps after they discover them


Categorization helps users better understand your app's capabilities and create new avenues for your app to be discovered. Apps are grouped by vertical categories (e.g. food & drink) that you can select through the App Info section of the Actions Console.

Apps are also grouped by task-based subcategories, which are based on the actions you've defined for your app (e.g. find food recipes, order food, get nutrition facts). If your app accomplishes multiple different tasks for users, it may be listed under more than one task category. In this case, you may also want to consider categorizing it under more than one vertical category.

To make sure your app is properly represented, make sure that your description and sample invocation accurately describe all of your app's use cases. If you have any issues with your app's listing or feel your app has been miscategorized, contact support.