Appointments Redirect Integration Policies

The following integration policies apply to the Appointments Redirect integration.

Appointments Redirect policies

Note: If your integration requires you to specify action_link's for merchants and services, this policy applies.

In order to ensure a consistent user experience when interacting with Place Action links, all Place Action platform providers must adhere to the following guidelines:

1. Place Action links must lead to a dedicated landing page for the merchant with the given store’s location (for businesses with multiple store locations). The landing page must be pre-selected for the first step of the booking flow and include bookable services above the fold. The links must not lead to the platform provider’s homepage or any other pages.

2. Place Action links must allow the user to complete the designated action. For example, an ‘ordering’ link must allow the user to complete an order without placing a phone call or going to another site or app.

3. Platform providers may only enable Place Action links for the merchant if approved or authorized by the merchant. If the merchant withdraws approval or reports no association with the platform provider, the links must be removed within 5 business days.

4. Partners must abide by Reserve with Google’s Support & maintenance guidelines.

5. Landing Page. The first step of the deep linked landing page cannot be a login wall, where users cannot continue to complete their booking unless they log in or create an account.

Key Point: Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without express user consent or as otherwise permitted under law.

Attribution

On merchant-facing dashboards, partners must denote the source of bookings made via Beauty Services as coming from Google or the Google Business Profile.

Place Action policies

Note: If your integration requires you to specify action_link's for merchants and services, this policy applies.

In order to ensure a consistent user experience when interacting with Place Action links, all Place Action platform providers must adhere to the following guidelines:

1. Place Action links must lead to a dedicated landing page for the merchant. The links must not lead to the platform provider’s homepage or any other pages. For in-person actions for businesses with multiple locations, place action links must lead to a dedicated landing page for the specific location from Google (unless otherwise exempt due to vertical-specific policies).

2. Place Action links must allow the user to complete the designated action. For example, an ‘ordering’ link must allow the user to complete an order without placing a phone call or going to another site or app.

3. Platform providers may only enable Place Action links for the merchant if approved or authorized by the merchant. If the merchant withdraws approval or reports no association with the platform provider, the links must be removed within 5 business days.

4. Partners must abide by the Actions Center's Support & maintenance guidelines.

Key Point: Please ensure that as part of conversion data, user Personal Identification Information (PII) should not be sent to Google without express user consent or as otherwise permitted under law.

Merchant Eligibility

The following categories are currently enabled for the Actions Center Business Link and Redirect integrations:

• Restaurants
• Business offering online services
• Retail merchants

Note: Partner’s may choose to upload inventory that does not adhere to the aforementioned categories, however, that inventory will not go live.

Adherence to this policy will be proactively monitored on a regular basis. Violation of the policy can result in perpetual removal of all Place Action links provided by the platform provider.