LSA Integration Policies
All policies outlined in the Appointments Redirect Policies apply to LSA integrations unless explicitly overridden in this section.
Local Service Ads Platform Policies
To read the platform policies for the Local Service Ads integration, see Local Services platform policies.
Merchant and Service Eligibility
Read through the following merchants and services eligibility criteria before beginning an integration. If you have a specific use case that you think should be evaluated for an exception, reach out to your Google Representative.
Merchant Eligibility Criteria
Partners must adhere to specific merchant and service eligibility criteria before enabling Local Service Ads.
Merchant Eligibility
- A merchant's business must match an existing Google Business Profile.
- The merchant must have a valid Local Services Ads account.
- The merchant's Local Services Ads account must be connected to a Google Business Profile.
Supported Merchant Types and Services
The following table lists the broad merchant categories that are supported by the Local Services Ads. Given the wide variety of merchant categories that are enabled, this list is not exhaustive of all available and unavailable merchant types. This list is updated periodically, check back here to stay up to date.
If you have questions about whether a specific merchant type is supported, email your business development contact or submit a case in the Actions Center.
| Vertical | Business Categories (Not Exhaustive)* |
|---|---|
| Home Services | Carpenter, House Cleaner, Roof Services, Electrician, Plumber, AC Contractor, Appliance Repair, Landscaper |
| Professional Services* | Lawyer, Real Estate Agent, Tax specialist |
| Wellness | Personal Trainer, Weight-loss Service, Yoga Studio |
| Care | Child care, Funeral home, Pet boarding, Pet grooming, Veterinarian |
| Learning | Preschool, Tutor, Massage school, Driving instructor |
Appointments Redirect Policies
To read the complete policies for Appointments Redirect see Appointments Redirect Policies