Integration overview


For a merchant to be eligible for this integration, they need to meet the following criteria:

  • The business must have a physical location with an address that Google can match to our Maps database.
  • Any 'action_link' that you provide must point to merchant-specific pages where the user performs an action. Actions include when a user books an appointment or reservation.

As Google reviews new merchant verticals, Google reserve the right to include or exclude merchants as we see appropriate.

Onboarding and Launch process

You are required to complete the following steps to successfully launch your integration

  1. Setup
  2. Feeds in Sandbox
  3. Conversion Tracking in Sandbox
  4. Sandbox Review
  5. Feeds in Production
  6. Conversion Tracking in Production
  7. Production Review
  8. Launch