Here are some examples:
DoubleClick Digital Marketing
DoubleClick Campaign Manager and DoubleClick Bid Manager convert Flash creatives to HTML5 in the background to help advertisers reach users on mobile devices, where Flash isn't supported.
Creative agencies are used to using Flash. Google Swiffy makes the migration to HTML5 easier by allowing designers and developers to keep using Adobe Flash, until they have fully ramped up to their new HTML5 workflows.
Swiffy can handle converting simple Flash games into HTML5 so that they can be made available on mobile devices. Reach more gamers with just a few clicks!
Swiffy powers the Flash-to-HTML5 conversion behind DoubleClick Campaign Manager and DoubleClick Bid Manager.
Uploaded Flash assets have HTML5 fallback creatives generated automatically, which are used in environments that don't support Flash, for example on mobile devices. If the device doesn't support HTML5, the backup image is used instead.
In some cases, creatives aren't successfully converted due to unsupported features. The HTML5 fallback creative will only be served if the conversion was successful.
See some examples of DoubleClick Campaign Manager hosted creatives that Swiffy has converted:
Flash creatives have been used for years by advertisers for their digital marketing campaigns. As creative agencies have been building in Flash, the move over to HTML5 might be a long process, involving a lot of training and workflow changes. This is where Swiffy steps in, to help convert existing Flash creatives into HTML5 in just a few clicks.
See some examples of creatives that Swiffy has converted:
File sizes (gzipped): SWF: 34.2 KB, HTML: 44.0 KB
A Google Chrome creative using vector graphics, embedded fonts, animation, drop shadow and blur filters.
File sizes (gzipped): SWF: 29.0 KB, HTML: 36.0 KB
A YouTube Symphony Orchestra creative using masks and a drop shadow filter.
The first games that started popping up online were built in Flash, and the Web has a large repository of Flash games. Sadly they're not available on mobile. Depending on the complexity of the games, Swiffy could help mobile users enjoy what was once only available on desktop.
See some examples of games that Swiffy has converted: