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Site appearance in Google Search results FAQ
This article brings together answers to the questions we at Google hear most about your site's
appearance in Google Search results.
How do I change the title link shown for my page?
Google Search shows a title link for each individual web result. This text is generally
taken from the contents of the <title> element for
that page (which is also the text that appears in the title bar of your browser). It
may also be extracted from links pointing to the particular page.
Your page title gives Google additional information about the content of the page.
Relevant, useful titles also help users decide which site to click in the results
page.
How do I get stars (or prices, or reviews) to appear on my site's search results?
Some sites use structured data to provide additional information, such as reviews,
product data, and contact information. This can be very helpful to users, but it does
require you to mark up your site's content in a very structured way. Learn more
about how structured data works.
Why isn't my site listed in local business results?
If Google detects that your query is location based (for example,
"seattle pizza")
we'll display a map with relevant locations.
If you have a business or other location that is not showing up on a map in search
results, make sure that it's been added to your
Business Profile.
Get your site back on Google
If your site was removed or blocked from Google for some reason, you can request
reinclusion:
If your site was distributing malware but is now clean, request a
malware review.
How can I get images I own to appear across Google products and services?
There are many ways to have your images appear in Google products. From Google Maps
to Google Search and beyond, we work hard to make sure that the imagery we show
reflects the world around you in a variety of ways. Here are some of the ways that
you can contribute your images to Google:
To appear in Google Search, make sure that your images are discoverable by
following our
Google Images best practices.
Create Web Stories that
showcase visual content in more engaging ways.
Upload imagery to Search and Maps via your
Business Profile.
Adding business photos to showcase your products and services allows potential
customers to find what you offer.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[[["\u003cp\u003eGoogle Search derives title links from the \u003ccode\u003e<title>\u003c/code\u003e element or links pointing to the page, influencing how your site appears in search results.\u003c/p\u003e\n"],["\u003cp\u003eYou can control the display of snippets (page excerpts) using meta tags or by crafting informative meta descriptions.\u003c/p\u003e\n"],["\u003cp\u003eStructured data enhances search results with rich information like reviews and product details, requiring specific site markup.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your business is listed on your Google Business Profile for inclusion in local search results and maps.\u003c/p\u003e\n"],["\u003cp\u003eGoogle offers various avenues for site reinclusion if it was previously removed or blocked due to malware, spam, or other policy violations.\u003c/p\u003e\n"]]],["Google Search result appearance can be managed by: optimizing page titles using the `\u003ctitle\u003e` element, and controlling snippets with `\u003cmeta name=\"robots\" content=\"nosnippet\"\u003e` or writing meta descriptions. Enhance results with structured data for features like reviews. Ensure local business visibility by adding it to a Business Profile. Reinclude removed sites by addressing issues and submitting reconsideration requests. Increase image visibility through Google Images best practices, Web Stories, and direct contributions to Google Maps and Business Profiles.\n"],null,["# FAQ: Website Appearance in Google Search | Google Search Central\n\nSite appearance in Google Search results FAQ\n============================================\n\n\nThis article brings together answers to the questions we at Google hear most about your site's\nappearance in Google Search results.\n\nHow do I change the title link shown for my page?\n-------------------------------------------------\n\n\nGoogle Search shows a title link for each individual web result. This text is generally\ntaken from the contents of the `\u003ctitle\u003e` element for\nthat page (which is also the text that appears in the title bar of your browser). It\nmay also be extracted from links pointing to the particular page.\n\n\nYour page title gives Google additional information about the content of the page.\nRelevant, useful titles also help users decide which site to click in the results\npage.\n\n\nLearn how to [create\nuseful titles](/search/docs/appearance/title-link#page-title).\n\nI don't want a snippet (an excerpt from my site) to appear on my site's search results.\n---------------------------------------------------------------------------------------\n\nGoogle automatically attempts to extract the part of the page that's most relevant\nto the user's query. You can use the\n[`\u003cmeta name=\"robots\" content=\"nosnippet\"\u003e`](/search/docs/crawling-indexing/robots-meta-tag#data-nosnippet-attr)\ntag to prevent Google from showing snippets, or you can help us pick good snippets by\n[writing useful meta descriptions](/search/docs/appearance/snippet#meta-descriptions).\n\nHow do I get stars (or prices, or reviews) to appear on my site's search results?\n---------------------------------------------------------------------------------\n\nSome sites use structured data to provide additional information, such as reviews,\nproduct data, and contact information. This can be very helpful to users, but it does\nrequire you to mark up your site's content in a very structured way. Learn more\n[about how structured data works](/search/docs/appearance/structured-data/intro-structured-data).\n\nWhy isn't my site listed in local business results?\n---------------------------------------------------\n\n\nIf Google detects that your query is location based (for example,\n[\"seattle pizza\"](https://www.google.com/search?q=seattle+pizza))\nwe'll display a map with relevant locations.\n\nIf you have a business or other location that is not showing up on a map in search\nresults, make sure that it's been added to your\n[Business Profile](https://www.google.com/business/).\n\nGet your site back on Google\n----------------------------\n\n\nIf your site was removed or blocked from Google for some reason, you can request\nreinclusion:\n\n- If your site was distributing malware but is now clean, request a [malware review](/web/fundamentals/security/hacked/request_review).\n- If your site was showing spam but is now clean, submit a [reconsideration request](https://support.google.com/webmasters/answer/35843).\n- If your site was in violation of the [spam policies for Google web search](/search/docs/essentials/spam-policies), but is now clean, submit a [reconsideration request](https://support.google.com/webmasters/answer/35843).\n- If you asked for *your own page or site* to be removed from Google but you've changed your mind, request [reinclusion of the content](https://support.google.com/webmasters/answer/1663419#undo).\n- If you received a phishing warning but believe that it's actually a legitimate page, [report an incorrect phishing warning](https://www.google.com/safebrowsing/report_error/).\n\nHow can I get images I own to appear across Google products and services?\n-------------------------------------------------------------------------\n\nThere are many ways to have your images appear in Google products. From Google Maps\nto Google Search and beyond, we work hard to make sure that the imagery we show\nreflects the world around you in a variety of ways. Here are some of the ways that\nyou can contribute your images to Google:\n\n1. To appear in Google Search, make sure that your images are discoverable by following our [Google Images best practices](/search/docs/appearance/google-images).\n2. Create [Web Stories](/search/docs/guides/enable-web-stories) that showcase visual content in more engaging ways.\n3. Contribute [photos and videos directly](https://support.google.com/maps/answer/2622947) to a place on Google Maps. You can earn points for uploading through the [Local Guides](https://maps.google.com/localguides) program.\n4. Upload imagery to Search and Maps via your [Business Profile](https://support.google.com/business/answer/6103862). Adding business photos to showcase your products and services allows potential customers to find what you offer."]]