Zero Metrics

  • Zero metrics in Search Ads 360 reports can indicate ineligible entities or paused entities within the report's timeframe.

  • You can refine your reports by explicitly excluding zero metrics using a predicate in the WHERE clause, ensuring that only meaningful data is displayed.

  • Segmenting reports by fields like segments.date automatically removes zero metric rows when all selected metrics are zero for a particular segment.

  • By default, Search Ads 360 reports exclude rows with zero values for all selected metrics, simplifying report analysis and focusing on significant data points.

Zero metrics in search results

When you execute a query, you may encounter metrics for entities that are zero. This could be because:

  • The entities are ineligible for display.
  • They could have been paused within the report's date range.

With query results, you often want to obtain information about how your campaigns are performing. In this context, zero metrics may not be desirable. To produce a more useful report, you can explicitly exclude zero metrics.

Exclude zero metrics with a predicate

A predicate is an expression that evaluates to TRUE, FALSE, or UNKNOWN. They are used in the search condition of the WHERE clauses in Search Ads 360 Reporting API.

The following query demonstrates how to explicitly remove zero metrics with a predicate:

SELECT
  campaign.id,
  metrics.impressions
FROM campaign
WHERE metrics.impressions > 0

Exclude zero metrics by segmenting

Zero metrics are always excluded when segmenting a report, provided all selected metrics are zero (see below).

Segmenting a report is done by including any segments field in the search query. For example, if you segment a report by segments.date, metrics are broken down with one row for each date. Dates with no metrics are not returned in such a report.

For the following query, the report won't include zero metric rows:

SELECT
  campaign.name,
  metrics.impressions,
  segments.date
FROM campaign
WHERE segments.date DURING LAST_30_DAYS

Returned rows with zero metrics

Rows for which a query returns zero metrics for all selected metrics are excluded from your reports by default. Custom Columns don't apply.

In this example query, if there are no impressions metrics for any day in the last 30 days, the row for that day will be omitted from the report.

SELECT
  campaign.name,
  metrics.impressions,
  segments.date
FROM campaign
WHERE segments.date DURING LAST_30_DAYS

In this example query, the row for any day will only be excluded from your results if there are zero impressions, clicks and conversions metrics for that day.

SELECT
  campaign.name,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions,
  segments.date
FROM campaign
WHERE segments.date DURING LAST_30_DAYS