Mapowania pól w interfejsie Search Ads 360 Reporting API

W tabelach poniżej znajdziesz mapowanie pól ze starej wersji Search Ads 360 API na zasoby w nowym interfejsie Search Ads 360 Reporting API.

Raport dotyczący konta

Nazwy kolumn w raporcie account nowe mapowanie interfejsu Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountCurrencyCode customer.currency_code
accountEngineId customer.engine_id
accountId customer.id
accountTimeZone customer.time_zone
accountType customer.account_type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Zmiana w działaniu
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Zmiana w działaniu
visits metrics.visits
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport dotyczący reklamy

Nazwy kolumn w raporcie ad nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name
adDescription1 ad_group_ad.ad.{ad type}.description11.
adDescription2 ad_group_ad.ad.{ad type}.description21.
adDisplayUrl ad_group_ad.ad.display_url
adEngineId ad_group_ad.engine_id
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline2
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline2
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline3
adId ad_group_ad.ad.id
adLabels ad_group_ad.labels
adLandingPage ad_group_ad.ad.final_urls
adPathField1 ad_group_ad.ad.{ad type}.path13
adPathField2 ad_group_ad.ad.{ad type}.path23
adPromotionLine Zmiana w działaniu
adType ad_group_ad.ad.type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_ad.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
effectiveLabels Not available in V0
engineStatus ad_group_ad.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions
isUnattributedAd Not available
lastModifiedTimestamp ad_group_ad.last_modified_time
monthEnd Zmiana w działaniu
monthStart segments.month
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
status ad_group_ad.status
visits metrics.visits
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport grupy reklam

Nazwy kolumn w raporcie adGroup nowe mapowanie interfejsu Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupBroadMaxCpc Zmiana w działaniu
adGroupContentMaxCpc Zmiana w działaniu
adGroupDesktopBidAdjustment ad_group_bid_modifier
adGroupEndDate ad_group.end_date
adGroupEngineId ad_group.engine_id
adGroupExactMaxCpc Zmiana w działaniu
adGroupId ad_group.id
adGroupLabels ad_group.labels label.name
adGroupMobileBidAdjustment ad_group_bid_modifier
adGroupPhraseMaxCpc Zmiana w działaniu
adGroupSearchMaxCpc ad_group.cpc_bid_micros
adGroupStartDate ad_group.start_date
adGroupStatus ad_group.status
adGroupTabletBidAdjustment ad_group_bid_modifier
adGroupType ad_group.type
adRotation ad_group.ad_rotation_mode
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
bidStrategyInherited Zmiana w działaniu
bingAdsAdDistributions Zmiana w działaniu
bingAdsLanguage ad_group.language_code
callCallOnly Zmiana w działaniu
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Zmiana w działaniu
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
cityTargets ad_group_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Zmiana w działaniu
cost metrics.cost_micros
costWithFeedItemShowing Zmiana w działaniu
countryTargets ad_group_criterion.location.geo_target_constant
creationTimestamp ad_group.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
deviceTargets ad_group_bid_modifier.device.type
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets Same as cityTargets
effectiveCountryTargets Same as countryTargets
effectiveDeviceTargets ad_group_bid_modifier.device.type
effectiveLabels Not available in V0
effectiveMetroTargets Same as metroTargets
effectiveProvinceTargets Same as provinceTargets
engineRemarketingListTargetAll ad_group.targeting_setting.target_restrictions
engineStatus ad_group.engine_status
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions
lastModifiedTimestamp ad_group.last_modified_time
locationBusinessName Not available in V0
locationCategory Zmiana w działaniu
locationDetails Not available in V0
locationFilter Zmiana w działaniu
metroTargets ad_group_criterion.location.geo_target_constant
monthEnd Zmiana w działaniu
monthStart segments.month
provinceTargets ad_group_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status ad_group.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Zmiana w działaniu
visits metrics.visits
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport Kierowanie grupy reklam

Nazwy kolumn w raporcie adGroupTarget nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adGroupTargetId ad_group_criterion.criterion_id
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions4
adWordsConversionValue metrics.client_account_conversions_value4
adWordsViewThroughConversions metrics.client_account_view_through_conversions4
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
ageTargetAgeRange ad_group_criterion.age_range.type
ageTargetBidModifier ad_group_criterion.bid_modifier
avgCpc metrics.average_cpc4
avgCpm metrics.average_cpm4
avgPos Zmiana w działaniu
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks4
cost metrics.cost_micros4
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr4
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions4
dfaActionsCrossEnv metrics.all_conversions4
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value4
dfaRevenueCrossEnv metrics.all_conversions_value4
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions4
dfaTransactionsCrossEnv metrics.all_conversions4
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions
dynamicSearchAdsTargetCoverage ad_group_criterion.webpage.coverage_percentage
dynamicSearchAdsTargetCpcBid ad_group_criterion.cpc_bid_micros
dynamicSearchAdsTargetLandingPageUrl dynamic_search_ads_search_term_view.landing_page
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier ad_group_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
genderTargetBidModifier ad_group_criterion.bid_modifier
genderTargetGenderType ad_group_criterion.gender.type
impr metrics.impressions4
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetBidModifier ad_group_criterion.bid_modifier
locationTargetName ad_group_criterion.location.geo_target_constant
monthEnd Zmiana w działaniu
monthStart segments.month
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
status ad_group_criterion.status
unclassifiedTargetName Zmiana w działaniu
unclassifiedTargetType Zmiana w działaniu
visits Not available in V0
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport reklamodawcy

Nazwy kolumn w raporcie advertiser nowe mapowanie interfejsu Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
advertiser customer.descriptive_name
advertiserCurrencyCode customer.currency_code
advertiserId customer.id
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp customer.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaAdvertiserId customer.double_click_campaign_manager_setting.advertiser_id
dfaNetworkId customer.double_click_campaign_manager_setting.network_id
dfaNetworkTimeZone customer.double_click_campaign_manager_setting.time_zone
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
googleAnalyticsTimeZone Not available in V0
impr metrics.impressions
lastModifiedTimestamp customer.last_modified_time
monthEnd Zmiana w działaniu
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
status customer.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Zmiana w działaniu
visits Not available in V0
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport strategii ustalania stawek

Nazwy kolumn w raporcie bidStrategy nowe mapowanie interfejsu Search Ads 360 Reporting API
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
bidStrategy bidding_strategy.name
bidStrategyGoal bidding_strategy.target_*
bidStrategyId bidding_strategy.id
bidStrategyMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
bidStrategyMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
clicks metrics.clicks
cost metrics.cost_micros
cpaTarget bidding_strategy.target_cpa.target_cpa_micros
creationTimestamp Zmiana w działaniu
ctr metrics.ctr
date segments.date
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
ersTarget bidding_strategy.target_roas.target_roas
floodlightActivityTargetIds Aby uzyskać listę informacji o Floodlight, użyj parametru segments.conversion_action.
floodlightOptimizationEnabled użyj narzędzia segments.conversion_action, aby sprawdzić, czy jest optymalizowana pod kątem konwersji Floodlight
highPosition Zmiana w działaniu
impr metrics.impressions
lastModifiedTimestamp Zmiana w działaniu
lowPosition Zmiana w działaniu
monthEnd Zmiana w działaniu
monthlySpendTarget bidding_strategy.target_spend.target_spend_micros
monthStart segments.month
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
roasTarget bidding_strategy.target_roas.target_roas
status bidding_strategy.status
type bidding_strategy.type
visits Not available in V0
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport kampanii

Nazwy kolumn w raporcie campaign nowe mapowanie interfejsu Search Ads 360 Reporting API
absoluteTopImpressionPercentage metrics.absolute_top_impression_percentage
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsBidStrategy campaign.bidding_strategy_type
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
bidStrategyInherited Zmiana w działaniu
bingAdsBudgetType campaign_budget.period campaign_budget.delivery_method
callCallOnly Zmiana w działaniu
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Zmiana w działaniu
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
campaign campaign.name
campaignDesktopBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignEndDate campaign.end_date
campaignEngineId campaign.engine_id
campaignId campaign.id
campaignLabels label.name using campaign_label resource
campaignMobileBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignStartDate campaign.start_date
campaignStatus campaign.status
campaignTabletBidAdjustment campaign_criterion.bid_modifier campaign_criterion.device.type
campaignType campaign.advertising_channel_type campaign.advertising_channel_sub_type
cityTargets campaign_criterion.location.geo_target_constant
clicks metrics.clicks
clicksWithFeedItemShowing Zmiana w działaniu
cost metrics.cost_micros
costWithFeedItemShowing Zmiana w działaniu
countryTargets campaign_criterion.location.geo_target_constant
creationTimestamp campaign.creation_time
ctr metrics.ctr
dailyBudget campaign_budget.period campaign_budget.amount_micros
date segments.date
deliveryMethod campaign_budget.delivery_method
deviceSegment segments.device
deviceTargets campaign_criterion.device.type
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
displayBudgetLostImpressionShare metrics.content_budget_lost_impression_share
displayImpressionShare metrics.content_impression_share
displayRankLostImpressionShare metrics.content_rank_lost_impression_share
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveCityTargets campaign_criterion.location.geo_target_constant
effectiveCountryTargets campaign_criterion.location.geo_target_constant
effectiveDeviceTargets campaign_criterion.device.type
effectiveLabels Not available in V0
effectiveMetroTargets campaign_criterion.location.geo_target_constant
effectiveProvinceTargets campaign_criterion.location.geo_target_constant
engineStatus Not available now. It will map to campaign.engine_status
excludedCityTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)6
excludedCountryTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)6
excludedMetroTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)6
excludedProvinceTargets campaign_criterion.location.geo_target_constant (filtering with campaign_criterion.negative)6
feedId asset_set.id
feedItemId asset.id
feedType asset.type
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions
keywordNearMatchEnabled Zmiana w działaniu
lastModifiedTimestamp campaign.last_modified_time
languageTargets campaign_criterion.language.language_constant
locationBusinessName Not available in V0
locationCategory Zmiana w działaniu
locationDetails Not available in V0
locationFilter Zmiana w działaniu
metroTargets campaign_criterion.location.geo_target_constant
monthEnd Zmiana w działaniu
monthlyBudget campaign_budget.period campaign_budget.amount_micros
monthStart segments.month
networkTarget campaign.network_settings.target_{network_type}
provinceTargets campaign_criterion.location.geo_target_constant
qualityScoreAvg metrics.historical_quality_score
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
searchAbsoluteTopImpressionShare metrics.search_absolute_top_impression_share
searchBudgetLostAbsoluteTopImpressionShare metrics.search_budget_lost_absolute_top_impression_share
searchBudgetLostImpressionShare metrics.search_budget_lost_impression_share
searchBudgetLostTopImpressionShare metrics.search_budget_lost_top_impression_share
searchImpressionShare metrics.search_impression_share
searchRankLostAbsoluteTopImpressionShare metrics.search_rank_lost_absolute_top_impression_share
searchRankLostImpressionShare metrics.search_rank_lost_impression_share
searchRankLostTopImpressionShare metrics.search_rank_lost_top_impression_share
searchTopImpressionShare metrics.search_top_impression_share
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status campaign.status
topImpressionPercentage metrics.top_impression_percentage
topOfPageBidAvg Zmiana w działaniu
visits metrics.visits
weekEnd Zmiana w działaniu
weekStart segments.week
yahooGeoTargets campaign_criterion.location.geo_target_constant
yahooJapanBidStrategy bidding_strategy.name
yearEnd Zmiana w działaniu
yearStart segments.year

Raport Kierowanie kampanii

Nazwy kolumn w raporcie campaignTarget nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
campaignTargetId campaign_criterion.criterion_id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Zmiana w działaniu
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
engineRemarketingList campaign_criterion.user_list.user_list user_list.name
engineRemarketingListBidModifier campaign_criterion.bid_modifier
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetBidModifier campaign_criterion.bid_modifier
locationTargetName campaign_criterion.location.geo_target_constant
monthEnd Zmiana w działaniu
monthStart segments.month
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
status campaign_criterion.status
visits Not available in V0
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport konwersji

Nazwy kolumn w raporcie conversion nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.descriptive_name
ad ad_group_ad.ad.name7
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId conversion.ad_id
advertiser Więcej informacji: Zarządzanie kontem
advertiserConversionId conversion.advertiser_conversion_id
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
conversionAttributionType conversion.attribution_type
conversionDate conversion.conversion_date_time
conversionId conversion.id
conversionLastModifiedTimestamp conversion.conversion_last_modified_date_time
conversionQuantity conversion.conversion_quantity
conversionRevenue conversion.conversion_revenue_micros
conversionSearchTerm Zmiana w działaniu
conversionTimestamp conversion.conversion_date_time
conversionType Zmiana w działaniu
conversionVisitExternalClickId conversion.click_id
conversionVisitId conversion.visit_id
conversionVisitTimestamp conversion.conversion_visit_date_time
deviceSegment segments.device
feedId Zmiana w działaniu
feedItemId Zmiana w działaniu
feedType Zmiana w działaniu
floodlightActivity Użyj conversion_action
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightEventRequestString Zmiana w działaniu
floodlightGroup Użyj conversion_action
floodlightGroupConversionType Użyj conversion_action
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
floodlightOrderId conversion.floodlight_order_id
floodlightOriginalRevenue conversion.floodlight_original_revenue
floodlightReferrer Zmiana w działaniu
inventoryAccountId conversion.merchant_id
isUnattributedAd Zmiana w działaniu
keywordId conversion.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel conversion.product_channel
productCountry conversion.product_country_code
productGroupId ad_group_criterion.criterion_id
productId conversion.product_id
productLanguage conversion.product_language_code
productStoreId conversion.product_store_id
productTargetId Zmiana w działaniu
status conversion.status

Raport dotyczący elementów kanału

Nazwy kolumn w raporcie feedItem nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
appId asset.mobile_app_asset.app_id
appStore asset.mobile_app_asset.app_store
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
callCallOnly Zmiana w działaniu
callConversionTracker asset.call_asset.call_conversion_action
callConversionTrackerId Zmiana w działaniu
callCountryCode asset.call_asset.country_code
callIsTracked asset.call_asset.call_tracking_enabled
callPhoneNumber asset.call_asset.phone_number
clicks metrics.clicks
clicksWithFeedItemShowing Zmiana w działaniu
cost metrics.cost_micros
costWithFeedItemShowing Zmiana w działaniu
creationTimestamp asset.creation_time
ctr metrics.ctr
date segments.date
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
engineStatus asset.engine_status
feedId asset_set.id
feedItemId asset.id
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions
lastModifiedTimestamp asset.last_modified_time
locationBusinessName Not available in V0
locationCategory Zmiana w działaniu
locationDetails Not available in V0
monthEnd Zmiana w działaniu
monthStart segments.month
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
sitelinkClickserverUrl asset.tracking_url_template
sitelinkDescription1 asset.sitelink_asset.description_1
sitelinkDescription2 asset.sitelink_asset.description_2
sitelinkDisplayText asset.sitelink_asset.link_text
sitelinkLandingPageUrl asset.final_urls
status asset.status
visits
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport aktywności Floodlight

Nazwy kolumn w raporcie floodlightActivity nowe mapowanie interfejsu Search Ads 360 Reporting API
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
creationTimestamp conversion_action.creation_time
floodlightActivity conversion_action.name
floodlightActivityId conversion_action.floodlight_settings.activity_id
floodlightActivityTag conversion_action.floodlight_settings.activity_tag
floodlightConfigurationId Zmiana w działaniu
floodlightGroup Zmiana w działaniu
floodlightGroupConversionType conversion_action.type
floodlightGroupId Zmiana w działaniu
floodlightGroupTag conversion_action.floodlight_settings.activity_group_tag
lastModifiedTimestamp Zmiana w działaniu
status conversion_action.status

Raport słów kluczowych

Nazwy kolumn w raporcie keyword nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name
adDescription1 ad_group_ad.ad.{ad type}.description11.
adDescription2 ad_group_ad.ad.{ad type}.description21.
adDisplayUrl ad_group_ad.ad.display_url
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adHeadline ad_group_ad.ad.{ad type}.headline2
adHeadline2 ad_group_ad.ad.expanded_text_ad.headline2
adHeadline3 ad_group_ad.ad.expanded_text_ad.headline3
adId ad_group_ad.ad.id
adLandingPage ad_group_ad.ad.final_urls
adPromotionLine Zmiana w działaniu
adType ad_group_ad.ad.type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions5
adWordsConversionValue metrics.client_account_conversions_value5
adWordsViewThroughConversions metrics.client_account_view_through_conversions5
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc5
avgCpm metrics.average_cpm5
avgPos Zmiana w działaniu
bidStrategyInherited Zmiana w działaniu
bingKeywordParam2 Zmiana w działaniu
bingKeywordParam3 Zmiana w działaniu
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks5
cost metrics.cost_micros5
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr5
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions5
dfaActionsCrossEnv metrics.all_conversions5
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value5
dfaRevenueCrossEnv metrics.all_conversions_value5
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions5
dfaTransactionsCrossEnv metrics.all_conversions5
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
effectiveBidStrategy bidding_strategy.name
effectiveBidStrategyId bidding_strategy.id
effectiveKeywordMaxCpc ad_group_criterion.effective_cpc_bid_micros
effectiveLabels Not available in V0
engineStatus ad_group_criterion.engine_status
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions5
isDisplayKeyword Zmiana w działaniu
isUnattributedAd Not available in V0
keywordClickserverUrl ad_group_criterion.tracking_url_template
keywordEngineId ad_group_criterion.engine_id
keywordId ad_group_criterion.criterion_id
keywordLabels ad_group_criterion_label.label label.name
keywordLandingPage ad_group_criterion.final_urls
keywordMatchType ad_group_criterion.keyword.match_type
keywordMaxBid bidding_strategy.target_{}.cpc_bid_ceiling_micros
keywordMaxCpc ad_group_criterion.cpc_bid_micros
keywordMinBid bidding_strategy.target_{}.cpc_bid_floor_micros
keywordText ad_group_criterion.keyword.text
keywordUrlParams ad_group_criterion.final_url_suffix
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Zmiana w działaniu
monthStart segments.month
qualityScoreAvg metrics.historical_quality_score5
qualityScoreCurrent ad_group_criterion.quality_info.quality_score
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
status ad_group_criterion.status
topOfPageBidAvg Zmiana w działaniu
topOfPageBidCurrent ad_group_criterion.position_estimates.top_of_page_cpc_micros
visits metrics.visits5
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport wykluczających słów kluczowych grupy reklam

Nazwy kolumn w raporcie negativeAdGroupKeyword nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
engineStatus Zmiana w działaniu
lastModifiedTimestamp ad_group_criterion.last_modified_time
negativeAdGroupKeywordId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)6
negativeAdGroupKeywordMatchType ad_group_criterion.keyword.match_type (filtering with ad_group_criterion.negative)6
negativeAdGroupKeywordText ad_group_criterion.keyword.text (filtering with ad_group_criterion.negative)6
status ad_group_criterion.status (filtering with ad_group_criterion.negative)6

Raport Wykluczona grupa reklam na poziomie grupy reklam

Nazwy kolumn w raporcie negativeAdGroupTarget nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
ageTargetAgeRange ad_group_criterion.age_range.type (filtering with ad_group_criterion.negative)6
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp ad_group_criterion.creation_time
dynamicSearchAdsTargetConditions ad_group_criterion.webpage.conditions (filtering with ad_group_criterion.negative)6
engineRemarketingList ad_group_criterion.user_list.user_list user_list.name (filtering with ad_group_criterion.negative)6
genderTargetGenderType ad_group_criterion.gender.type (filtering with ad_group_criterion.negative)6
lastModifiedTimestamp ad_group_criterion.last_modified_time
locationTargetName ad_group_criterion.location.geo_target_constant (filtering with ad_group_criterion.negative)6
negativeAdGroupTargetId ad_group_criterion.criterion_id (filtering with ad_group_criterion.negative)6
status ad_group_criterion.status (filtering with ad_group_criterion.negative)6

Raport Wykluczające słowa kluczowe kampanii

Nazwy kolumn w raporcie negativeCampaignKeyword nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Zmiana w działaniu
engineStatus Zmiana w działaniu
lastModifiedTimestamp campaign_criterion.last_modified_time
negativeCampaignKeywordId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)6
negativeCampaignKeywordMatchType campaign_criterion.keyword.match_type (filtering with campaign_criterion.negative)6
negativeCampaignKeywordText campaign_criterion.keyword.text (filtering with campaign_criterion.negative)6
status campaign_criterion.status (filtering with campaign_criterion.negative)6

Raport Wykluczone cele kampanii

Nazwy kolumn w raporcie negativeCampaignTarget nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
ageTargetAgeRange campaign_criterion.age_range.type (filtering with campaign_criterion.negative)6
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
creationTimestamp Zmiana w działaniu
dynamicSearchAdsTargetConditions campaign_criterion.webpage.conditions (filtering with campaign_criterion.negative)6
engineRemarketingList campaign_criterion.user_list.user_list user_list.name (filtering with campaign_criterion.negative)6
genderTargetGenderType campaign_criterion.gender.type (filtering with campaign_criterion.negative)6
lastModifiedTimestamp campaign_criterion.last_modified_time
locationTargetName campaign_criterion.location.geo_target_constant campaign_criterion.negative6
negativeCampaignTargetId campaign_criterion.criterion_id (filtering with campaign_criterion.negative)6
status campaign_criterion.status (filtering with campaign_criterion.negative)6

Raport płatnych i bezpłatnych wyników wyszukiwania

Nazwy kolumn w raporcie paidAndOrganic nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup
adGroupId
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
campaign
campaignId
date segments.date
keywordId segments.keyword.ad_group_criterion
keywordMatchType segments.keyword.info.match_type
keywordText segments.keyword.info.text
monthEnd Zmiana w działaniu
monthStart segments.month
organicAvgPos Zmiana w działaniu
organicClicks metrics.organic_clicks
organicCtr
organicQueries metrics.organic_queries
paidAndOrganicClicks metrics.combined_clicks
paidAndOrganicCtr metrics.ctr
paidAndOrganicQueries metrics.combined_queries
paidAvgPos Zmiana w działaniu
paidClicks
paidCostPerClick metrics.average_cpc
paidCtr
paidImpressions
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
searchQuery paid_organic_search_term_view.search_term
serpType segments.search_engine_results_page_type
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport Reklamowany produkt

Nazwy kolumn w raporcie productAdvertised nowe mapowanie interfejsu Search Ads 360 Reporting API
accountId customer.id
adGroupId ad_group.id
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions Zmiana w działaniu
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc
avgCpm Zmiana w działaniu
avgPos Zmiana w działaniu
campaignId campaign.id
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp Zmiana w działaniu
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
impr metrics.impressions
lastModifiedTimestamp Zmiana w działaniu
monthEnd Zmiana w działaniu
monthStart segments.month
productAgeGroup Zmiana w działaniu
productAvailability Zmiana w działaniu
productBrand segments.product_brand
productCategory Zmiana w działaniu
productCategoryLevel1 segments.product_bidding_category_level1
productCategoryLevel2 segments.product_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5
productChannel segments.product_channel
productChannelExclusivity segments.product_channel_exclusivity
productColor Zmiana w działaniu
productCondition segments.product_condition
productCostOfGoodsSold Zmiana w działaniu
productCountry segments.product_country
productCustomLabel0 segments.product_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4
productGender Zmiana w działaniu
productGtin Zmiana w działaniu
productId segments.product_item_id
productItemGroupId Zmiana w działaniu
productLandingPageUrl Zmiana w działaniu
productLanguage segments.product_language
productMaterial Zmiana w działaniu
productMpn Zmiana w działaniu
productPattern Zmiana w działaniu
productPrice Zmiana w działaniu
productSalePrice Zmiana w działaniu
productSize Zmiana w działaniu
productStoreId segments.product_store_id
productTitle segments.product_title
productTypeLevel1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
status Zmiana w działaniu
visits Not available in V0
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport Grupa produktów

Nazwy kolumn w raporcie productGroup nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
adWordsConversions metrics.client_account_conversions
adWordsConversionValue metrics.client_account_conversions_value
adWordsViewThroughConversions metrics.client_account_view_through_conversions
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
avgCpc metrics.average_cpc
avgCpm metrics.average_cpm
avgPos Zmiana w działaniu
bidStrategyInherited Zmiana w działaniu
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
clicks metrics.clicks
cost metrics.cost_micros
creationTimestamp ad_group_criterion.creation_time
ctr metrics.ctr
date segments.date
deviceSegment segments.device
dfaActions metrics.all_conversionsmetrics.cross_device_conversions
dfaActionsCrossEnv metrics.all_conversions
dfaRevenue metrics.all_conversions_valuemetrics.cross_device_conversions_value
dfaRevenueCrossEnv metrics.all_conversions_value
dfaTransactions metrics.all_conversionsmetrics.cross_device_conversions
dfaTransactionsCrossEnv metrics.all_conversions
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
effectiveBidStrategy Zmiana w działaniu
effectiveBidStrategyId Zmiana w działaniu
effectiveLabels Zmiana w działaniu
effectiveProductGroupMaxCpc ad_group_criterion.effective_cpc_bid_micros
engineStatus ad_group_criterion.engine_status
impr metrics.impressions
lastModifiedTimestamp ad_group_criterion.last_modified_time
monthEnd Zmiana w działaniu
monthStart segments.month
productGroup product_group_view.resource_name
productGroupClickserverUrl ad_group_criterion.tracking_url_template
productGroupId ad_group_criterion.criterion_id
productGroupLandingPage ad_group_criterion.final_urls
productGroupMaxBid Zmiana w działaniu
productGroupMaxCpc ad_group_criterion.cpc_bid_micros
productGroupMinBid Zmiana w działaniu
productGroupPartitionType ad_group_criterion.listing_group.type
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
status ad_group_criterion.status
visits Not available in V0
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Raport ProductLeadAndCrossSell

Nazwy kolumn w raporcie productLeadAndCrossSell nowe mapowanie interfejsu Search Ads 360 Reporting API
accountId customer.id
adGroupId ad_group.id
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
campaignId campaign.id
crossSellAverageUnitPrice metrics.cross_sell_revenue_micros / metrics.cross_sell_units_sold
crossSellCostOfGoodsSold metrics.cross_sell_cost_of_goods_sold_micros
crossSellGrossFromUnitsSold metrics.cross_sell_revenue_micros
crossSellGrossProfitMargin metrics.cross_sell_gross_profit_micros
crossSellRevenueFromUnitsSold metrics.cross_sell_revenue_micros
crossSellUnitsSold metrics.cross_sell_units_sold
date segments.date
deviceSegment segments.device
dfaActions Zmiana w działaniu
dfaActionsCrossEnv Zmiana w działaniu
dfaRevenue Zmiana w działaniu
dfaRevenueCrossEnv Zmiana w działaniu
dfaTransactions Zmiana w działaniu
dfaTransactionsCrossEnv Zmiana w działaniu
dfaWeightedActions Zmiana w działaniu
dfaWeightedActionsCrossEnv Zmiana w działaniu
floodlightActivity segments.conversion_action_name
floodlightActivityId Użyj conversion_action
floodlightActivityTag Użyj conversion_action
floodlightGroup Zmiana w działaniu
floodlightGroupId Zmiana w działaniu
floodlightGroupTag Użyj conversion_action
leadAverageUnitPrice metrics.lead_revenue_micros / metrics.lead_units_sold
leadCostOfGoodsSold metrics.lead_cost_of_goods_sold_micros
leadGrossProfitFromUnitsSold metrics.lead_gross_profit_micros
leadGrossProfitMargin Zmiana w działaniu
leadRevenueFromUnitsSold metrics.lead_revenue_micros
leadUnitsSold metrics.lead_units_sold
monthEnd Zmiana w działaniu
monthStart segments.month
productAgeGroup Zmiana w działaniu
productAvailability Zmiana w działaniu
productAverageUnitPrice Zmiana w działaniu
productBrand segments.product_brand segments.product_sold_brand
productCategory Zmiana w działaniu
productCategoryLevel1 segments.product_bidding_category_level1 segments.product_sold_bidding_category_level18
productCategoryLevel2 segments.product_bidding_category_level2 segments.product_sold_bidding_category_level2
productCategoryLevel3 segments.product_bidding_category_level3 segments.product_sold_bidding_category_level3
productCategoryLevel4 segments.product_bidding_category_level4 segments.product_sold_bidding_category_level4
productCategoryLevel5 segments.product_bidding_category_level5 segments.product_sold_bidding_category_level5
productChannel segments.product_channel segments.product_sold_channel
productChannelExclusivity segments.product_channel_exclusivity segments.product_sold_channel_exclusivity
productColor Zmiana w działaniu
productCondition segments.product_condition segments.product_sold_condition
productCostOfGoodsSold Zmiana w działaniu
productCountry segments.product_country segments.product_sold_country
productCustomLabel0 segments.product_custom_attribute0 segments.product_sold_custom_attribute0
productCustomLabel1 segments.product_custom_attribute1 segments.product_sold_custom_attribute1
productCustomLabel2 segments.product_custom_attribute2 segments.product_sold_custom_attribute2
productCustomLabel3 segments.product_custom_attribute3 segments.product_sold_custom_attribute3
productCustomLabel4 segments.product_custom_attribute4 segments.product_sold_custom_attribute4
productGender Zmiana w działaniu
productGtin Zmiana w działaniu
productId segments.product_item_id segments.product_sold_item_id
productItemGroupId Zmiana w działaniu
productLandingPageUrl Zmiana w działaniu
productLanguage segments.product_language segments.product_sold_language
productMaterial Zmiana w działaniu
productMpn Zmiana w działaniu
productPattern Zmiana w działaniu
productPrice Zmiana w działaniu
productRevenueFromUnitsSold Zmiana w działaniu
productSalePrice Zmiana w działaniu
productSize Zmiana w działaniu
productStoreId segments.product_store_id
productTitle segments.product_title segments.product_sold_title
productTypeLevel1 segments.product_type_l1 segments.product_type_l1
productTypeLevel2 segments.product_type_l2 segments.product_type_l2
productTypeLevel3 segments.product_type_l3 segments.product_type_l3
productTypeLevel4 segments.product_type_l4 segments.product_type_l4
productTypeLevel5 segments.product_type_l5 segments.product_type_l5
productUnitsSold Zmiana w działaniu
quarterEnd Zmiana w działaniu
quarterStart segments.quarter
weekEnd Zmiana w działaniu
weekStart segments.week
yearEnd Zmiana w działaniu
yearStart segments.year

Wyświetl raport

Nazwy kolumn w raporcie visit nowe mapowanie interfejsu Search Ads 360 Reporting API
account customer.descriptive_name
accountEngineId customer.engine_id
accountId customer.id
accountType customer.account_type
ad ad_group_ad.ad.name7
adGroup ad_group.name
adGroupId ad_group.id
adGroupStatus ad_group.status
adId visit.ad_id
advertiser Więcej informacji: Zarządzanie kontem
advertiserId Więcej informacji: Zarządzanie kontem
agency Więcej informacji: Zarządzanie kontem
agencyId Więcej informacji: Zarządzanie kontem
campaign campaign.name
campaignId campaign.id
campaignStatus campaign.status
deviceSegment segments.device
feedId Zmiana w działaniu
feedItemId Zmiana w działaniu
feedType Zmiana w działaniu
inventoryAccountId visit.merchant_id
isUnattributedAd Zmiana w działaniu
keywordId visit.criterion_id
keywordMatchType ad_group_criterion.keyword.match_type
keywordText ad_group_criterion.keyword.text
productChannel visit.product_channel
productCountry visit.product_country_code
productGroupId ad_group_criterion.criterion_id
productId visit.product_id
productLanguage visit.product_language_code
productStoreId visit.product_store_id
productTargetId Zmiana w działaniu
status Zmiana w działaniu
visitDate segments.date
visitExternalClickId visit.click_id
visitId visit.id
visitNetworkType segments.ad_network_type
visitReferrer Zmiana w działaniu
visitSearchQuery Zmiana w działaniu
visitTimestamp visit.visit_date_time

Uwagi

  1. {ad type} może mieć wartość text_ad, expanded_text_ad lub expanded_dynamic_search_ad.
  2. {ad type} może mieć wartość text_ad lub expanded_text_ad.
  3. {ad type} może mieć wartość expanded_text_ad lub responsive_search_ad.
  4. Utwórz zapytanie o wskaźniki, używając odpowiedniego zasobu w klauzuli FROM (np. gender_view dla kryterium płci). Zobacz mapowania raportów.
  5. Utwórz zapytanie o wskaźniki, korzystając z parametru keyword_view w klauzuli FROM.
  6. Filtruj za pomocą filtra negative=true w klauzuli WHERE. Przykład: SELECT campaign_criterion.keyword.match_type, campaign_criterion.keyword.text FROM campaign_criterion WHERE campaign_criterion.negative = true
  7. Nie używaj bezpośrednio pola ad_group_ad.ad.name. Pobierz wiele nazw i innych pól od sprzedawcy ad_group_ad wcześniej i znajdź konkretną nazwę dla identyfikatora otrzymanego od conversion.ad_id lub visit.ad_id
  8. Użyj segmentów product, aby wskazać reklamowany produkt, oraz segmentów product_sold, aby zidentyfikować produkty, które są sprzedawane