Structured data markup

  • Publishers need to implement ld+json structured data on article pages to link content with subscription products.

  • This structured data enables Google to display content in the "From your subscriptions" carousel and other reader-facing areas.

  • Google utilizes the isPartOf property within the structured data to connect articles with specific product offerings.

  • Detailed specifications and further information regarding entitlements can be found in the RRM:E article on structured data markup.

Publishers must use ld+json structured markup on each of their article pages. When the pages are crawled and indexed, this markup is used by Google to understand which content should be associated with which product, and subsequently used to populate the “From your subscriptions” carousel and other reader-facing surfaces.

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "NewsArticle",
  "isAccessibleForFree": false,
  "publisher": {
    "@type": "Organization",
    "name": "Herald Foo Times"
  },
  "isPartOf": {
    "@type": ["CreativeWork", "Product"],
    "name" : "Herald Foo Times",
    "productID": "herald-foo-times.com:basic"
  }
}
</script>

For more information on the complete spec for entitlements, see the RRM:E article on structured data markup.