Page Summary
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Publishers need an existing user account system and sales or contributions from readers to qualify for content linking.
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Publishers must have a Google Cloud Project account, a Publisher Center account with configured publication, and verified publication domains in Search Console.
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Subscription Linking enables publishers to highlight their content for linked readers across Google products like Search and Discover.
Publisher requirements
- You have a user account system (or work with a 3rd party that manages accounts for you)
- You have existing sales or contributions from readers which entitles them to access to your paid content
- You would like your content to be highlighted for the linked readers in Google products, including Google Search and Discover
Technical requirements
- You have a Google Cloud Project (GCP) account.
- You have a Publisher Center account with your publication already configured.
- Your publication's domains have been verified within Search Console.
Compatibility with Reader Revenue Manager
Subscription Linking is a feature of Reader Revenue Manager (RRM) and is only available for the Enterprise edition (RRM:E). If you use the Standard edition (RRM:S), your subscribers' entitlements are already linked to their Google Accounts.
| Current setup | Subscription Linking compatibility | Description |
|---|---|---|
| Without an existing RRM implementation | Compatible | Subscription Linking is fully supported if you don't currently use Reader Revenue Manager, as long as you meet the publisher requirements. |
| Reader Revenue Manager Standard (RRM:S) | Not supported | RRM:S already links subscriber entitlements to Google accounts, so Subscription Linking is unnecessary. |
| Reader Revenue Manager Enterprise (RRM:E) | Compatible | Subscription Linking is a supported feature of RRM:E. |