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Referencias
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Última actualización: 2025-02-19 (UTC)
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-02-19 (UTC)"],[[["This compilation of resources focuses on Bayesian methods and their applications, particularly in media mix modeling (MMM) for marketing analysis."],["Several resources explore the use of Bayesian hierarchical models, incorporating factors like carryover effects, shape effects, geographic variations, and category data to enhance MMM accuracy."],["The list also includes foundational materials on Bayesian statistics, causal inference, and convergence diagnostics for iterative simulations, providing a comprehensive understanding of the underlying concepts."],["Resources from Google researchers showcase cutting-edge advancements in MMM, including bias correction for paid search, the integration of reach and frequency data, and the utilization of Bayesian priors for model calibration."],["This collection serves as a valuable guide for researchers and practitioners seeking to leverage Bayesian techniques for advanced marketing measurement and decision-making."]]],["The documents cover Bayesian methods and their application in media mix modeling (MMM). Key topics include: bias-variance tradeoff; convergence monitoring for iterative simulations; causal inference; Bayesian hierarchical modeling to improve MMM with category data, reach, frequency, carryover, and shape effects; bias correction for paid search in MMM; and calibration of MMM using Bayesian priors. Splines and TensorFlow Probability are also mentioned, with general bayesian concepts. The work was carried out by researchers in different academic institutions or at google.\n"]]