Create a Merchant Center account

Before using Merchant API, you must have a Merchant Center account. To create your Merchant Center account, go to the Google Merchant Center sign-in page. You need a Google Account email address and password.

This document is part of a multi-part series about getting started with Merchant API. If you already have a Merchant Center account, you can skip to the next section: Create a Google Cloud project

Merchant Center

A Merchant Center account lets you use Merchant Center, which is a free tool that helps millions of shoppers on Google discover, explore, and buy your products. With a Merchant Center account, you can upload and manage your product data so that your products appear across Google Search, Maps, YouTube and more.

If you already have a Merchant Center account, you can use it.

For more information about Merchant Center, see Get started with Merchant Center.