Private rates are a type of rate rule that let you offer reduced rates for members of an audience list or loyalty program. For example, you might have a standard rate of $150, but a private rate of $135 for members of a loyalty program.
Private rates are never displayed on our site because we do not determine if the end-user is a member of the loyalty program. Instead, Google shows the original rate crossed out, with a clickable "View" element that leads the user to the partner's website where they can see the rate.
The following list shows the possible UI treatments that you can use for private rates:
These examples show that the wording for private rates can be generic ("get a lower price"), show a range ("10-15% off"), or be specific ("15% off"). They can also refer to a specific loyalty program by its name ("Example Partner Rewards").
Notice that in all cases, the private rates themselves are not shown; instead, the user is prompted to see the rate with the "View" element. This is typically an obligation of your contract.
When the user clicks "View", we send them to the URL specified by your Landing Pages (formerly Points of Sale). This is where the user sees the discounted rate, plus any qualifiers (such as a requirement that they be in a membership program to book at this rate).
The landing page URL is generated by the public rate. The rate
rules for private rates will populate in
Using private rates
To use private rates:
- Add the private rates to the appropriate itineraries in your Price Feed.
To do this, use the same syntax as
rate_rule_idattribute to the ID of the rate rule that you want to use, as the following example shows:
<Transaction> <Result> <Property>1234</Property> <Checkin>2018-06-10</Checkin> <Nights>1</Nights> <!-- Unlike conditional rates, this is required (cannot be -1) for private rates --> <!-- This would be the strikethrough price. --> <Baserate currency="USD">200.00</Baserate> <Tax currency="USD">20.00</Tax> <OtherFees currency="USD">1.00</OtherFees> <Rates> <Rate rate_rule_id="sample_qr"> <!-- Price will not be displayed, but is required for calculating discounts. --> <Baserate currency="USD">180.00</Baserate> <Tax currency="USD">18.00</Tax> <Custom1>ratecode123</Custom1> </Rate> </Rates> </Result> </Transaction>
- Contact your Technical Account Manager (TAM):
- Request that private rates be enabled for your account.
- Send a list of the private rates' rate rule IDs to your TAM. These are the IDs that you specified in your Price Feed in Step 1.
- Tell your TAM which UI treatment you have chosen from the list above.
- Tell your TAM the name of the loyalty program you want to display. (Note that a loyalty is only needed when the UI treatment displays the loyalty program name).
- DO NOT define the private rates in your Rate Rule Definition file. Private rates are a special type of rate rule that does not use the definitions in this file.
- (Optional) Configure your Landing Page file to track usage. The
following landing page elements can be used to track private rates:
CLOSE-RATE-RULE-IDS: A comma-separated list of rate rule IDs for your private rates.
IF-CLOSE-RATE-RULE-IDS: Resolves to
truewhen the properties have private rates. Otherwise,
For more information, see Using Variables and Conditions.